{"id":12280,"date":"2020-12-10T16:54:33","date_gmt":"2020-12-10T16:54:33","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12280"},"modified":"2021-07-23T16:39:24","modified_gmt":"2021-07-23T15:39:24","slug":"cadbury-secret-santa","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-secret-santa","title":{"rendered":"Cadbury Secret Santa"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1oktIn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">VCCP brings the Cadbury Secret Santa Postal Service online for 2020<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2kOwzo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/uUiMhFJMsfo?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-DfVK2 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong>Cadbury Secret Santa is back<\/strong> for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again.<\/p>\n<p>Traditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this year VCCP has moved the entire experience online. VCCP CX has created the first virtual Postal Service for Cadbury for Christmas 2020. They have done this with the help of UK live streaming experts Groovy Gecko and experiential production partners Bearded Kitten.<\/p>\n<p>The activation will remain as magical and interactive as ever. Consumers will be able to access the online portal and have a face-to-face conversation with real Cadbury Postal Service workers in order to send their chocolatey treat on to a loved one, for free. At the end of the process Cadbury have added another special element.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Each Secret Santa will be able to send an anonymous Secret Santa message along with their chocolate to their recipient, thanks to the creative deployment of AR. The Secret Santa mask \u2013 an icon of the campaign \u2013 will cover your face ensuring your identity remains a secret, and recipients of Secret Santa parcels are encouraged to check for their own secret but personalised message via a QR code within their parcel.<\/p>\n<p>In addition to this, VCCP have also added some excitement to the virtual queuing process, with a Christmas quiz and classic Christmas jokes which will keep you entertained if you need to wait to become a Cadbury Secret Santa.<\/p>\n<p>When you take part you\u2019ll also be helping to spread the magic even further. This year Cadbury has partnered with the Trussell Trust so when you secretly send delicious Cadbury chocolate to someone you love through our online Postal Service, Cadbury will be matching this and sending a second bar to a food bank in the Trussell Trust network on your behalf. To help make Christmas that little bit more magical for people who need to use food banks at this time of the year.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-nccsr wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_1.jpg\" alt=\"Image for carousel depicting the Cadbury Secret Santa postal service's process\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_2.png\" alt=\"Image for carousel depicting the Cadbury Secret Santa postal service's process\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_3.png\" alt=\"Image for carousel depicting the Cadbury Secret Santa postal service's process\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_4.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_4.png\" alt=\"Image for carousel depicting the Cadbury Secret Santa postal service's process\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_5-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/01\/VCCP_Cadbury-Secret-Santa_Slide_5-1.png\" alt=\"Image for carousel depicting the Cadbury Secret Santa postal service's process\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"4\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1qDMx5 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Sending chocolate secretly as a Cadbury Secret Santa was needed this year more than most. When we heard the live postal service activation had bitten the \u2018covid restrictions dust\u2019 we were gutted. But VCCP CX were there to make the whole experience virtual, and possibly even more magical than the real-life one, saving Christmas for all the Secret Santas out there. Hooray. \n        <cite>Chris Birch and Jonny Parker <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1ydvTJ wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/heroSS-footer.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"template":"","class_list":["post-12280","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10108","10111"],"client_id":"10225","hero_video":"","hero_image":{"ID":12281,"id":12281,"title":"CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed","filename":"CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed.jpg","filesize":735517,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-secret-santa\/attachment\/cadbu20056_cadbury_queuing_content_giving_and_receiving_content_cutdown_pr001_mixed","alt":"","author":"24","description":"","caption":"","name":"cadbu20056_cadbury_queuing_content_giving_and_receiving_content_cutdown_pr001_mixed","status":"inherit","uploaded_to":12280,"date":"2020-12-10 16:51:38","modified":"2020-12-10 16:51:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/12\/CADBU20056_Cadbury_Queuing_Content_Giving_and_Receiving_CONTENT_CUTDOWN_PR001_Mixed-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12104,"post_author":"24","post_date":"2020-09-23 09:04:14","post_date_gmt":"2020-09-23 08:04:14","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. \",\"blockId\":\"2qRK5x\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-2qRK5x\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"w4KYnXyZm54\",\"blockId\":\"1kD0N4\",\"blockUniqueClass\":\"lazyblock-video-1kD0N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eDon\\u2019t ask about the weather or what someone had for dinner \\u2013 ask an older person you know about all their adventures.\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs part of the next phase of the hugely successful \\u2018Donate your words\\u2019 collaboration with Age UK, the new campaign continues to share Cadbury\\u2019s belief that everyone has a glass and a half of generosity within them and encourages the public to act upon it. Last year, prompted by the shocking fact that 225,000 older people often go a whole week without speaking to anyone, thousands of people took time to have a conversation with an older person. This time, the campaign\\u2019s new film celebrates what happens when you take the time to stop and listen.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eCadbury wants to keep shining a light on those generous moments that are happening every day, in all walks of life. In a world that has changed for so many this year, they have also continued to support their partner Age UK, to help the charity be there for older people most in need throughout the Covid-19 pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eTitled \\u201cThe Originals\\u201d, this new phase of the campaign asks the audience to take the time to chat and listen to the older people in their lives and perhaps even learn something they didn\\u2019t know about them before. The pandemic continues to be a period of great anxiety and fear for most people, especially millions of older people - with loneliness and social isolation taking its toll more than ever before.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWith so much more uncertainty ahead there\\u2019s never been a time when conversation and friendship has been more important for older people. The 80\\u201d film aims to motivate the nation to donate their words and have a meaningful conversation with an older person, not only to help tackle potential loneliness but also to find out more about their lives and the surprising stories they might have to share.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe film will run across Sky Cinema, social and digital channels alongside a series of 15\\u201d and 6\\u201d assets that form part of a comprehensive digital and social campaign.\\u003c\\\/p\\u003e\",\"image\":\"%7B%22alt%22:%22The%20Originals%22,%22title%22:%22cadbury_the_originals_stlll_03.00090865%22,%22caption%22:%22%22,%22id%22:12101,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/cadbury_the_originals_stlll_03-00090865\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/cadbury_the_originals_stlll_03.00090865.jpg%22%7D\",\"blockId\":\"2r0oAI\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2r0oAI\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The truth about older people is they don\\u2019t need tiptoeing around. They\\u2019ve been there and done that, so they\\u2019ve got some amazing experiences - our new film is all about encouraging the nation to donate their words and seek them out.\",\"quotee\":\"Darren Bailes, VCCP ECD\",\"blockId\":\"16e2pk\",\"blockUniqueClass\":\"lazyblock-quote-full-width-16e2pk\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22The%20Originals%22,%22title%22:%22cadbury_the_originals_stlll_01.00091326%22,%22caption%22:%22%22,%22id%22:12100,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/cadbury_the_originals_stlll_01-00091326\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/cadbury_the_originals_stlll_01.00091326.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22The%20Originals%22,%22title%22:%22cadbury_the_originals_stlll_05.00091369%22,%22caption%22:%22%22,%22id%22:12102,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/cadbury_the_originals_stlll_05-00091369\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/cadbury_the_originals_stlll_05.00091369.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22The%20Originals%22,%22title%22:%22cadbury_the_originals_stlll_06.00090153%22,%22caption%22:%22%22,%22id%22:12103,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=12103%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/cadbury_the_originals_stlll_06.00090153.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22The%20Originals%22,%22title%22:%22cadbury_the_originals_stlll_03.00090865%22,%22caption%22:%22%22,%22id%22:12101,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/cadbury_the_originals_stlll_03-00090865\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/cadbury_the_originals_stlll_03.00090865.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1MW8rn\",\"blockUniqueClass\":\"lazyblock-carousel-1MW8rn\"} \/-->","post_title":"The Originals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-originals","to_ping":"","pinged":"","post_modified":"2021-03-09 11:31:27","post_modified_gmt":"2021-03-09 11:31:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12104","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11778,"post_author":"7","post_date":"2020-08-17 10:07:00","post_date_gmt":"2020-08-17 09:07:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"448482894\",\"blockId\":\"Z1sedrG\",\"blockUniqueClass\":\"lazyblock-video-Z1sedrG\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLast year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across the country to find bars that began selling on eBay for hundreds of pounds, with Cadbury having to answer numerous tweets about whether the elusive bar even existed.\\u00a0\\u003cbr \\\/\\u003e\\u00a0\\u003cbr \\\/\\u003eThis year the bar is back, and to match the public\\u2019s anticipation, VCCP \\u00a0developed a Glastonbury-style pre-sale, giving superfans the chance to get their hands on a Twirl Orange before they hit the shops. To make the experience as authentic and democratic as possible, the pre-sale featured queue times and digital waiting rooms to \\u2018queue up\\u2019 for the bars. Just like a music festival, the campaign also included impactful, screen print style fly posters promoting the pre-sale. Alongside this, there was also be large-scale takeovers on music venue billboards.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAll 10,000 bars sold out in minutes and we got the campaign trending at no1 both in the UK and worldwide!\\u003c\\\/p\\u003e\",\"quote\":\"The world\\u2019s first ever pre-sale of a chocolate bar.\",\"blockId\":\"ZHSazD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZHSazD\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22The%20Plaza%20Stockport%201%22,%22caption%22:%22%22,%22id%22:11779,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11779%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/The-Plaza-Stockport-1.jpg%22%7D\",\"blockId\":\"CYDsu\",\"blockUniqueClass\":\"lazyblock-image-full-width-CYDsu\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"507225225\",\"blockId\":\"H7EPu\",\"blockUniqueClass\":\"lazyblock-video-H7EPu\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The demand for Twirl Oranges last year was so insane that they were rarer than Glastonbury tickets. Being Cadbury, we thought it only right that this time around we give everyone the fairest chance of getting one. That means a nationwide presale for a 69p chocolate bar.\",\"quotee\":\"Chris Birch, Creative Director, VCCP\",\"blockId\":\"1V03aK\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1V03aK\"} \/-->","post_title":"Twirl Orange Returns","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-return-of-twirl-orange","to_ping":"","pinged":"","post_modified":"2021-02-03 10:46:07","post_modified_gmt":"2021-02-03 10:46:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11778","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/24"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}