{"id":12234,"date":"2020-11-14T09:00:00","date_gmt":"2020-11-14T09:00:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12234"},"modified":"2020-11-14T09:12:58","modified_gmt":"2020-11-14T09:12:58","slug":"bubl-on-ice","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/bubl-on-ice","title":{"rendered":"Bubl on Ice"},"content":{"rendered":"<div class=\"lazyblock-video-Oxhzy wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/g8XCBBa_usM?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-XATXM wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong>VCCP&#8217;s Christmas advert for O2 showcases the wonderful imagination of ten-year-old ice skater, Darcy, and Bubl, the ever-helpful O2 robot.<\/strong><\/p>\n<p>The ad features ten-year-old Darcy Murdoch tentatively taking to the ice rink alone, in an epic winter landscape. Darcy, a young professional ice skater from Dundee, is just one of millions of young people unable to participate in the sport they love this year due to lockdown.<\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We wanted to focus on a much more positive, uplifting story. Christmas has always been a time to escape into a little fantasy and wonder.          <cite>Jim Capp, Creative Director<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>As Darcy begins to take her first steps on the ice, help is at hand in the form of Bubl the robot, O2\u2019s brand mascot &#8211; highlighting that O2 is always there for you, whenever you need it. A heart-warming story unfolds, with Bubl and Darcy gliding around on the ice, supporting each other and getting lost in the magical scene.<\/p>\n<p>The dream fades to reveal Darcy at home with her real-life sister Lexi, and their Mums. Darcy was watching Olaf\u2019s Frozen Adventure on Disney+ via her new tablet, and had gone into a world of her own imagination with the Disney Christmas featurette.<\/p>\n<p>Nina Bibby, Chief Marketing Officer at O2, said: <em>\u201cOur story brings to life the power of imagination, and the importance of connectivity at a time when we might be apart from the people and things we love. At O2, we place importance on the great value we bring to our customers, with unbeatable offers on technology and low monthly prices. We also want to celebrate our great offers, including up to 12 months Disney+ on us. And we wanted to bring some Christmas magic to screens this year, and Darcy is a true star. It\u2019s magical to see her doing the sport she loves alongside our helpful robot Bubl.&#8221;<\/em><\/p>\n<p>Jim Capp, Creative Director at VCCP added, <em>&#8220;While other advertisers ponder on the negatives of 2020, we wanted to focus on a much more positive, uplifting story. Christmas has always been a time to escape into a little fantasy and wonder. And, never has the need to escape been stronger.&#8221;<\/em><\/p>\n<p>The 60\u201d advert aired for the first time on Saturday 14th November during ITV\u2019s The Voice with 60\u201d, 30\u201d and 10\u201d versions running across channels until 24th Dec 2020.<\/p>\n<p>The advert is also being supported by a 360-brand campaign including an exclusive Snapchat Augmented Reality Lens to bring the O2 Christmas advert into people\u2019s living rooms. The front-facing camera allows users to take a selfie with Bubl, with the rear-facing camera turning the floor into an icy lake, as seen in the ad. Bubl appears on screen to skate across the floor, with Snapchatters being able to get them to perform skating tricks on command. <\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-2c3fdg wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-12.31.06.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"template":"","class_list":["post-12234","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":12238,"id":12238,"title":"Screen Shot 2020-11-13 at 08.32.57","filename":"Screen-Shot-2020-11-13-at-08.32.57.png","filesize":3723917,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57.png","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/bubl-on-ice\/attachment\/screen-shot-2020-11-13-at-08-32-57","alt":"","author":"24","description":"","caption":"","name":"screen-shot-2020-11-13-at-08-32-57","status":"inherit","uploaded_to":12234,"date":"2020-11-13 12:35:00","modified":"2020-11-13 12:35:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2544,"height":1054,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-300x124.png","medium-width":300,"medium-height":124,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-768x318.png","medium_large-width":640,"medium_large-height":265,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-1024x424.png","large-width":640,"large-height":265,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-1536x636.png","1536x1536-width":1536,"1536x1536-height":636,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-2048x849.png","2048x2048-width":2048,"2048x2048-height":849,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-13-at-08.32.57-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12061,"post_author":"22","post_date":"2020-09-13 19:58:43","post_date_gmt":"2020-09-13 18:58:43","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QdHrLK9dHow\",\"blockId\":\"ZJIzNt\",\"blockUniqueClass\":\"lazyblock-video-ZJIzNt\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe're excited to announce the new creative platform we have launched for O2, which showcases how the UK's No 1 network continues to be there for its customers.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis new positioning is a return to O2\u2019s roots; a brand and business that\u2019s obsessed with putting customers\u2019 first, building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special. Just like the network, Bubl is there whenever needed, whether that\u2019s doing everyday things that people don\u2019t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.\\u003c\/p\\u003e\",\"quote\":\"Introducing Bubl, a loyal and reliable blue robot, O2\u2019s innovative new creative direction bringing the brand purpose to life.\",\"blockId\":\"Zgvwjm\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zgvwjm\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2-Network-Masterbrand-Hill-D48-864x432-2%22,%22caption%22:%22%22,%22id%22:12064,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=12064%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/09\/O2-Network-Masterbrand-Hill-D48-864x432-2.jpg%22%7D\",\"blockId\":\"w4INH\",\"blockUniqueClass\":\"lazyblock-image-full-width-w4INH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The campaign launched with OOH placements across the UK, followed by localised versions across O2 5G hotspots.\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign also features innovative OOH formats such as 3D special builds in locations such as Birmingham, London\u2019s Westfield White City and Manchester\u2019s Northern Quarter, which will see the largest special build of all featuring a five metre high Bubl.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign then went live across all other platforms from 12\\u003csup\\u003eth\\u003c\/sup\\u003e September.\u00a0 Taking a customer centric approach to channels, the activity begun with animated social formats going live as people woke up in the morning, additional OOH appearing as they went about their day and then on TV launching as they settled down to their evening\u2019s entertainment.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe 60 second and 30 second TV spots tells the stories of people who rely on the network in big and small ways. \u00a0It begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity \u2013 from needing directions when they\u2019re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses. Throughout the stories, Bubl is always there, one step ahead, actively helping get people back on their way and demonstrating the value and benefits of mobile connectivity.\\u003c\/p\\u003e\",\"blockId\":\"2shfhC\",\"blockUniqueClass\":\"lazyblock-text-full-width-2shfhC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515079%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515453%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"vqIoB\",\"blockUniqueClass\":\"lazyblock-carousel-vqIoB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"O2 has supercharged its famous bubble asset\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eAcross the campaign O2 has supercharged its famous bubble assets to demonstrate how essential the network is, representing connectivity as digital oxygen. This is highlighted through Bubl\u2019s bubble blowing antenna which indicates they are communicating with the network.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eO2\u2019s strong visual identity is supported by its recently introduced sonic branding, continuing its commitment to using music and sound as part of its brand expression. Demonstrating its commitment to helping customers the strapline, \u201cWe\u2019re here for you, whenever you need us\u201d, runs throughout the campaign.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eA major through the line campaign, other channels include social, VOD radio and across O2\u2019s 450 retail stores. The campaign is also supported through innovative social activity which includes a TikTok partnership, which saw the launch of the world's first robot dance on the platform and got over 950 million views in its first week of launching. The activity will also include a creative PR amplification \u2013 more of which will appear in the coming weeks.\\u003c\/p\\u003e\",\"blockId\":\"1KnTrk\",\"blockUniqueClass\":\"lazyblock-text-full-width-1KnTrk\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Introducing Bubl","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"introducing-bubl","to_ping":"","pinged":"","post_modified":"2021-08-02 16:52:42","post_modified_gmt":"2021-08-02 15:52:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12061","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12141,"post_author":"22","post_date":"2020-10-01 14:22:38","post_date_gmt":"2020-10-01 13:22:38","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp style=\\u0022margin: 0cm;margin-bottom: .0001pt\\u0022\\u003eTo mark Record Store Day for O2, VCCP have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from \\u003ca href=\\u0022https:\\\/\\\/www.vccp.com\\\/work\\\/o2\\\/introducing-bubl\\u0022\\u003eour brand-new TV advert, \\u2018You \\u0026amp; Me Song\\u2019 by Joy Crookes\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\\n\\u003cp style=\\u0022margin: 0cm;margin-bottom: .0001pt\\u0022\\u003e\\u003cbr \\\/\\u003eWith O2\\u2019s rich heritage in music, the mobile operator prides themselves in supporting up and coming British talent, whether that\\u2019s through their sponsorship of The O2 and 20 O2 Academy venues or through bespoke partnerships.\\u00a0\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eO2\\u2019s latest network campaign, created by VCCP, stars Joy Crookes, a British neo soul singer-songwriter who was nominated for The Rising Star Award at The Brits this year. Following the launch of the TV advert, Joy\\u2019s track quickly hit number 12 on the UK Shazam Charts with over 24,000 views, and as a result has now been released in full on\\u003ca href=\\u0022https:\\\/\\\/open.spotify.com\\\/album\\\/3awmmBHW9HS1V5fp26kfN7?si=yAFMlCAFREOTVOQDY9Y-Sg\\u0022\\u003e Spotify\\u003c\\\/a\\u003e.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eTo recognise its success and help support the wider music industry, O2 launched a competition across its social media channels and Priority app on Record Store Day to give away some of the limited edition vinyls of Joy\\u2019s \\u2018You \\u0026amp; Me Song\\u2019, as well as \\u00a350 vouchers to spend at independent record stores.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e\\u003cem\\u003eSimon Valcarcel, Head of Brand \\u0026amp; Marcomms at O2 said: \\u003c\\\/em\\u003e\\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe know Record Store Day is a big day in the calendar for music fans and more importantly this year than ever before, it helps to support over 200 independent record stores across the country. It\\u2019s been really heart-warming to see the reaction of Joy\\u2019s soundtrack to our new TV advert and I\\u2019m incredibly proud that we continue to back rising home-grown talent. Music runs through our brand DNA and its key we celebrate moments like these to help raise awareness for the industry.\\u201d\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003c\\\/em\\u003e\\u003cstrong\\u003eSonia Gilchrist, Business Director at VCCP, said:\\u003c\\\/strong\\u003e \\u201cThe UK music industry that we know and love is struggling. Covid-19 has caused many independent music stores to close down or look at alternative ways to sell and share records - particularly from rising new stars. It\\u2019s fantastic that O2 have decided to use their platform and resources to make a difference where they can.\\u201d\\u003c\\\/p\\u003e\",\"quote\":\"VCCP produced a series of limited edition vinyls which were released on Record Store Day. \",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2224865-O2-Network-Bubl-12-Inch-Vinyl_1x1_grey-1%22,%22caption%22:%22%22,%22id%22:12143,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=12143%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/24865-O2-Network-Bubl-12-Inch-Vinyl_1x1_grey-1.jpg%22%7D\",\"blockId\":\"2h7lVo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2h7lVo\"} \/-->","post_title":"Happy Record Store Day!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"happy-record-store-day","to_ping":"","pinged":"","post_modified":"2020-10-01 14:23:54","post_modified_gmt":"2020-10-01 13:23:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12141","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10777,"post_author":"3","post_date":"2019-11-22 12:28:54","post_date_gmt":"2019-11-22 12:28:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"374956982\",\"blockId\":\"2flsQ4\",\"blockUniqueClass\":\"lazyblock-video-2flsQ4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCadbury\u2019s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country and letting people send chocolate secretly to someone they love, for free.\u00a0\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eTo mark the launch of the Postal Service we have created a new TVC that captures the magic of the postal service tour from a preview pop up earlier this month.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was filmed on\u00a0location at the St Alban\u2019s Secret Santa Postal Service, showcasing the live activation and featuring interviews with excited participants.\\u003c\/p\\u003e\",\"quote\":\"Cadbury's Secret Santa Postal Service has returned with a new TVC that celebrates the generous ritual of secret gifting to a loved one.\",\"blockId\":\"Z1cqgd3\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1cqgd3\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%228346_2019_11_01_CADBURYS_0130_R1%22,%22caption%22:%22%22,%22id%22:10778,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10778%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0130_R1.jpg%22%7D\",\"blockId\":\"23KtqL\",\"blockUniqueClass\":\"lazyblock-image-full-width-23KtqL\"} \/-->","post_title":"Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ecret-santa-2019","to_ping":"","pinged":"","post_modified":"2020-08-24 10:58:11","post_modified_gmt":"2020-08-24 09:58:11","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10777","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/24"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}