{"id":12180,"date":"2020-03-20T15:27:00","date_gmt":"2020-03-20T15:27:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&p=12180"},"modified":"2021-08-02T15:31:28","modified_gmt":"2021-08-02T14:31:28","slug":"triggered-birthday-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign","title":{"rendered":"Triggered Birthday Campaign"},"content":{"rendered":"
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From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift.<\/h5>\n
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So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines.<\/h5>\n <\/div>\n<\/section><\/div>\n\n
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Pre-Birthday Email<\/h3>\n
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A big part of birthdays is getting excited for them.<\/p>\n

So we sent out a pre-birthday email that gave people a glimpse of what we\u2019d be treating them to (and hey, there\u2019s nothing stopping them from pre-ordering so that an ACTUAL gift turns up on their big day with their code).<\/p>\n

A simple GIF meant their Canon gift box could open up to reveal their surprise.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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On-Birthday Email<\/h3>\n
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On the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n

Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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Birthday Data-Capture Email<\/h3>\n
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If we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n

We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

\n \"\"\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. 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