{"id":12104,"date":"2020-09-23T09:04:14","date_gmt":"2020-09-23T08:04:14","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12104"},"modified":"2021-03-09T11:31:27","modified_gmt":"2021-03-09T11:31:27","slug":"the-originals","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-originals","title":{"rendered":"The Originals"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-2qRK5x wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. <\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1kD0N4 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/w4KYnXyZm54?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2r0oAI wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p style=\"text-align: left\"><strong>Don\u2019t ask about the weather or what someone had for dinner \u2013 ask an older person you know about all their adventures.<\/strong><\/p>\n<p style=\"text-align: left\">As part of the next phase of the hugely successful \u2018Donate your words\u2019 collaboration with Age UK, the new campaign continues to share Cadbury\u2019s belief that everyone has a glass and a half of generosity within them and encourages the public to act upon it. Last year, prompted by the shocking fact that 225,000 older people often go a whole week without speaking to anyone, thousands of people took time to have a conversation with an older person. This time, the campaign\u2019s new film celebrates what happens when you take the time to stop and listen.<\/p>\n<p>\u00a0<\/p>        \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_03.00090865.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_03.00090865.jpg\" alt=\"The Originals\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p style=\"text-align: left\">Cadbury wants to keep shining a light on those generous moments that are happening every day, in all walks of life. In a world that has changed for so many this year, they have also continued to support their partner Age UK, to help the charity be there for older people most in need throughout the Covid-19 pandemic.<\/p>\n<p>Titled \u201cThe Originals\u201d, this new phase of the campaign asks the audience to take the time to chat and listen to the older people in their lives and perhaps even learn something they didn\u2019t know about them before. The pandemic continues to be a period of great anxiety and fear for most people, especially millions of older people &#8211; with loneliness and social isolation taking its toll more than ever before.<\/p>\n<p>With so much more uncertainty ahead there\u2019s never been a time when conversation and friendship has been more important for older people. The 80\u201d film aims to motivate the nation to donate their words and have a meaningful conversation with an older person, not only to help tackle potential loneliness but also to find out more about their lives and the surprising stories they might have to share.<\/p>\n<p>The film will run across Sky Cinema, social and digital channels alongside a series of 15\u201d and 6\u201d assets that form part of a comprehensive digital and social campaign.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-16e2pk wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The truth about older people is they don\u2019t need tiptoeing around. They\u2019ve been there and done that, so they\u2019ve got some amazing experiences &#8211; our new film is all about encouraging the nation to donate their words and seek them out. \n        <cite>Darren Bailes, VCCP ECD<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-1MW8rn wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_01.00091326.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_01.00091326.jpg\" alt=\"The Originals\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_05.00091369.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_05.00091369.jpg\" alt=\"The Originals\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_06.00090153.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_06.00090153.jpg\" alt=\"The Originals\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_03.00090865.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_03.00090865.jpg\" alt=\"The Originals\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"template":"","class_list":["post-12104","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10225","hero_video":"","hero_image":{"ID":12103,"id":12103,"title":"cadbury_the_originals_stlll_06.00090153","filename":"cadbury_the_originals_stlll_06.00090153.jpg","filesize":2518401,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/cadbury_the_originals_stlll_06.00090153.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-originals\/attachment\/cadbury_the_originals_stlll_06-00090153","alt":"The Originals","author":"24","description":"","caption":"","name":"cadbury_the_originals_stlll_06-00090153","status":"inherit","uploaded_to":12104,"date":"2020-09-22 14:23:42","modified":"2020-09-22 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