{"id":12084,"date":"2020-09-10T12:15:00","date_gmt":"2020-09-10T11:15:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12084"},"modified":"2020-10-09T09:41:57","modified_gmt":"2020-10-09T08:41:57","slug":"back-on-track","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/holland-barrett\/back-on-track","title":{"rendered":"Back On Track"},"content":{"rendered":"<div class=\"lazyblock-video-Z1NQnO4 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/2un4PbCLYtI?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1TXQ21 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Wellness is different for everyone, and this campaign aims to celebrate all the different, and equally valid, ways people can experience it.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-3-scaled.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-3-scaled.jpg\" alt=\"Holland and Barrett\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In the campaign, we hear from those who have got through the last few months with the help of workout videos and Sourdough starters, to those who turned to Vitamin C for that extra immunity support. Whether it\u2019s healthy eating, exercise, or just re-establishing their normal good habits, the film then continues by telling us about all the ways that Holland &amp; Barrett can help support us in moving forward and getting our wellness back on track.<\/p>\n<p>The campaign is an honest and reassuring take on what wellness means to people right now, without the pressure and competition that can often accompany conversations around this topic.<\/p>\n<p>The work also marks the beginning of Holland &amp; Barrett\u2019s journey to establish a new visual identity and brand positioning, \u2018Wellness for all\u2019. This is rooted in their ambition to democratise wellness, enabling everyone to take positive control of their own wellness and acknowledging that there is not one, perfect way to feel well.<\/p>\n<p><strong>Lara Purcell, Director of Marketing, Holland &amp; Barrett said<\/strong>, \u201cThe challenges of 2020 has led many of us to reassess our lifestyles and underlying health and look at ways to help stay well. As schools go back and parents have a better opportunity to return to work, we\u2019re helping the nation to hit the reset button ahead of winter, and our store teams and online channels are offering specialist advice and products to help our customers find wellness that works for them. We\u2019re bringing that to life in our new advertising, by featuring real customers and a store colleague, Emily Guest from the Leeds Seacroft store, for the first time.\u201d<\/p>\n<p><strong>Laura Muse, Creative Director at VCCP, added:<\/strong> \u201cAs someone who will never have washboard abs and is always forgetting to take vitamins, I am very excited to start bringing more everyday people, like me, into the world of wellness.\u201d<\/p>\n<p>The campaign will run across VOD, YouTube, Social, Press and Digital Display.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"template":"","class_list":["post-12084","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12086","hero_video":"","hero_image":{"ID":12082,"id":12082,"title":"Holland and Barrett 2","filename":"Holland-and-Barrett-2-scaled.jpg","filesize":243003,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/holland-barrett\/back-on-track\/attachment\/holland-and-barrett-2-2","alt":"Holland and Barrett","author":"24","description":"","caption":"","name":"holland-and-barrett-2-2","status":"inherit","uploaded_to":12084,"date":"2020-09-15 11:47:51","modified":"2020-09-16 10:55:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1436,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-300x168.jpg","medium-width":300,"medium-height":168,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-768x431.jpg","medium_large-width":640,"medium_large-height":359,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-1024x574.jpg","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-1536x862.jpg","1536x1536-width":1536,"1536x1536-height":862,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-2048x1149.jpg","2048x2048-width":2048,"2048x2048-height":1149,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Holland-and-Barrett-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11635,"post_author":"11","post_date":"2020-07-22 16:09:00","post_date_gmt":"2020-07-22 15:09:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eHolland \\u0026amp; Barrett have chosen VCCP as their lead strategic and creative agency following a competitive pitch.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eHolland \\u0026amp; Barrett is one of the world\\u2019s leading health and wellness retailers, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eOn appointing VCCP, Nick Collard, Chief Customer and Digital Officer, Holland \\u0026amp; Barrett commented: \\u201cNow, more than ever, our customers are looking for ways to help themselves and their families stay well, and our customer proposition has never been more relevant. We look forward to working with VCCP to bring the benefits of Holland \\u0026amp; Barrett to even more people over the coming months.\\u201d\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAndrew Peake, VCCP CEO added: \\u201cWe are thrilled to be working with Holland and Barrett. Their heritage in wellness is over 150 years old and their role in our society has never been more important than now. We are looking forward to working with the Holland and Barrett team to make wellness accessible to all.'\\u201d\\u003c\\\/p\\u003e\",\"quote\":\"Holland \\u0026amp; Barrett have chosen VCCP as their lead strategic and creative agency following a competitive pitch.\",\"blockId\":\"2o3xPR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2o3xPR\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eWork will begin with Holland \\u0026amp; Barrett immediately.\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection class=\\u0022fullwidth\\u0022\\u003e\\n\\u003cdiv class=\\u0022container container\\u002d\\u002dspaced-sm\\u0022\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"Z1anNc6\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1anNc6\"} \/-->","post_title":"VCCP Win Holland &amp; Barrett","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"holland-and-barrett-win","to_ping":"","pinged":"","post_modified":"2021-07-21 15:59:18","post_modified_gmt":"2021-07-21 14:59:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11635","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10668,"post_author":"7","post_date":"2020-04-08 16:59:22","post_date_gmt":"2020-04-08 15:59:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eTo drive donations, 100 limited edition prints will be\\u00a0up\\u00a0for sale. The ten other artists who have lent their skills\\u00a0are\\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\\u00a0Bett Norris,\\u00a0Cajsa Holgersson, and Oli Frape.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eBlack and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eZo\\u00eb Abrams, Executive Director at the British Red Cross said: \\u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\\u00a0although this virus may mean we are apart, kindness will keep us together.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\\u00a0can make a difference. There has already been\\u00a0an outpouring of\\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\\u00a0with\\u00a0the launch of a public manifesto across press, social and \\u00a0a 30\\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\\u00a07 April\\u00a0and will be released throughout April.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eOver 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\\u00a0to get help or give help\\u00a0they should\\u00a0visit redcross.org.uk\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe Red Cross online shop can be visited at \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u0022\\u003ehttps:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThis is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.\\u003c\\\/p\\u003e\",\"quote\":\"In response to the UK\\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign to reassure the public that though the virus may keep us apart, kindness will keep us together.\",\"blockId\":\"WUkn1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-WUkn1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9%22,%22caption%22:%22%22,%22id%22:11810,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/british-red-cross\\\/kindness-will-keep-us-together\\\/attachment\\\/brcr20001_british_red_cross_covid19_content_16x9-5\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9.jpg%22%7D\",\"blockId\":\"Z2s2sp7\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2s2sp7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Kindness and creativity abound during times of crisis. These artworks will help share a positive and reassuring message throughout this isolation.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP Kin\",\"blockId\":\"1qfAXx\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1qfAXx\"} \/-->","post_title":"Kindness Will Keep Us Together","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kindness-will-keep-us-together","to_ping":"","pinged":"","post_modified":"2020-08-27 16:40:47","post_modified_gmt":"2020-08-27 15:40:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10668","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/24"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}