{"id":12061,"date":"2020-09-13T19:58:43","date_gmt":"2020-09-13T18:58:43","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12061"},"modified":"2021-08-02T16:52:42","modified_gmt":"2021-08-02T15:52:42","slug":"introducing-bubl","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/introducing-bubl","title":{"rendered":"Introducing Bubl"},"content":{"rendered":"<div class=\"lazyblock-video-ZJIzNt wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/QdHrLK9dHow?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zgvwjm wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Introducing Bubl, a loyal and reliable blue robot, O2\u2019s innovative new creative direction bringing the brand purpose to life.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We&#8217;re excited to announce the new creative platform we have launched for O2, which showcases how the UK&#8217;s No 1 network continues to be there for its customers.<br \/><br \/>This new positioning is a return to O2\u2019s roots; a brand and business that\u2019s obsessed with putting customers\u2019 first, building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl.<br \/><br \/>The embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special. Just like the network, Bubl is there whenever needed, whether that\u2019s doing everyday things that people don\u2019t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-w4INH wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/O2-Network-Masterbrand-Hill-D48-864x432-2.jpg\" alt=\"a blue robot standing on top of a mountain. text reads: we're here for you whenever you need us\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2shfhC wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">The campaign launched with OOH placements across the UK, followed by localised versions across O2 5G hotspots.<\/h2>\n    \n    <p style=\"text-align: left\">The campaign also features innovative OOH formats such as 3D special builds in locations such as Birmingham, London\u2019s Westfield White City and Manchester\u2019s Northern Quarter, which will see the largest special build of all featuring a five metre high Bubl.<\/p>\n<p style=\"text-align: left\">The campaign then went live across all other platforms from 12<sup>th<\/sup> September.\u00a0 Taking a customer centric approach to channels, the activity begun with animated social formats going live as people woke up in the morning, additional OOH appearing as they went about their day and then on TV launching as they settled down to their evening\u2019s entertainment.<\/p>\n<p style=\"text-align: left\">The 60 second and 30 second TV spots tells the stories of people who rely on the network in big and small ways. \u00a0It begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity \u2013 from needing directions when they\u2019re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses. Throughout the stories, Bubl is always there, one step ahead, actively helping get people back on their way and demonstrating the value and benefits of mobile connectivity.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-vqIoB wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/457515079?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/457515453?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1KnTrk wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">O2 has supercharged its famous bubble asset<\/h2>\n    \n    <p style=\"text-align: left\">Across the campaign O2 has supercharged its famous bubble assets to demonstrate how essential the network is, representing connectivity as digital oxygen. This is highlighted through Bubl\u2019s bubble blowing antenna which indicates they are communicating with the network.<\/p>\n<p style=\"text-align: left\">O2\u2019s strong visual identity is supported by its recently introduced sonic branding, continuing its commitment to using music and sound as part of its brand expression. Demonstrating its commitment to helping customers the strapline, \u201cWe\u2019re here for you, whenever you need us\u201d, runs throughout the campaign.<\/p>\n<p style=\"text-align: left\">A major through the line campaign, other channels include social, VOD radio and across O2\u2019s 450 retail stores. The campaign is also supported through innovative social activity which includes a TikTok partnership, which saw the launch of the world&#8217;s first robot dance on the platform and got over 950 million views in its first week of launching. The activity will also include a creative PR amplification \u2013 more of which will appear in the coming weeks.<\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"template":"","class_list":["post-12061","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108"],"client_id":"10387","hero_video":"","hero_image":{"ID":12055,"id":12055,"title":"6. 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