{"id":12021,"date":"2020-09-07T11:50:39","date_gmt":"2020-09-07T10:50:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12021"},"modified":"2020-09-07T11:55:47","modified_gmt":"2020-09-07T10:55:47","slug":"set-the-juice-loose","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/set-the-juice-loose","title":{"rendered":"Set the juice loose"},"content":{"rendered":"<div class=\"lazyblock-carousel-ZR1NRw wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/z35VwAS5VEo?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/WtIBjZILqYY?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n                            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/C8wzt5lE0RU?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>            <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2c29oV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It&#8217;s time to bring back one of the catchiest lines in British advertising.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/2-MB-Juice-WG-Green.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/2-MB-Juice-WG-Green.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation\u2019s favourite brands, VCCP chose to look to the juicy history of Maynards Bassetts for inspiration.<\/p>\n<p>In an increasingly competitive candy category, the task for Maynards Bassetts was to reassert the brand as a leader, and remind the nation of the brand\u2019s heritage of bringing high quality, delicious sweets to market for over one hundred years.<\/p>\n<p>What better way to do this than bringing back one of the catchiest lines in British advertising?<\/p>\n<p>From the 7th of September, across outdoor and digital, Maynards Bassetts will be asking the nation to \u2018Set the juice loose\u2019 once more.<\/p>\n<p>Maynards Bassetts will be showcasing the barely containable, mouth-wateringly juicy qualities of some of their favourite sweets across a dozen creative executions &#8212; so full of flavour that they are about to burst out of their advertising. When you see the eye-catching work out and about, you\u2019ll also notice that each execution has been made bespoke for its environment, right down to how the shards of glass crack.<\/p>\n<p>Chapter one of the revitalisation of Maynards Bassetts is a celebratory product showcase that aims to get the brand back on the radar of the British public. Keep your eyes peeled for even more \u201cjuice-loosing\u201d over the coming months.\u00a0<\/p>\n<p><strong>Elise Burditt, Associate Director Joyful &amp; Refreshing Candy UK&amp;IE at Mondelez,<\/strong> <strong>said: <\/strong><em>\u201c<\/em><em>We are thrilled to be getting the iconic Maynards Bassetts brand back on air. We hope people enjoy the fun new twist on our classic campaign as we look to remind everyone of the deliciously juicy experience of eating a Wine Gum or Jelly Baby.\u201d<\/em><\/p>\n<p><strong>David Masterman, Creative Director at VCCP, added: <\/strong><em>\u201c\u2019Set the juice loose\u2019 was one of the lines that made me want to be in advertising, we\u2019re picking up where the Scotsman and the moose left off.\u201d <\/em><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"template":"","class_list":["post-12021","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"12022","hero_video":"","hero_image":{"ID":12017,"id":12017,"title":"1 Maynards JB Red","filename":"1-Maynards-JB-Red.jpg","filesize":2734402,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/set-the-juice-loose\/attachment\/1-maynards-jb-red","alt":"","author":"22","description":"","caption":"","name":"1-maynards-jb-red","status":"inherit","uploaded_to":12021,"date":"2020-09-07 10:06:45","modified":"2020-09-07 10:37:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1080,"height":1920,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-169x300.jpg","medium-width":169,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-768x1365.jpg","medium_large-width":640,"medium_large-height":1138,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-576x1024.jpg","large-width":576,"large-height":1024,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-864x1536.jpg","1536x1536-width":864,"1536x1536-height":1536,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red.jpg","2048x2048-width":1080,"2048x2048-height":1920,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-1080x720.jpg","Header-width":1080,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-1080x960.jpg","Wide-width":1080,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-1080x1152.jpg","Square-width":720,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-768x1536.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-1080x630.jpg","Facebook-width":1080,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/1-Maynards-JB-Red-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11435,"post_author":"7","post_date":"2020-06-24 10:39:18","post_date_gmt":"2020-06-24 09:39:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe recently launched three exciting new Domino\\u2019s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in.\\u00a0\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe \\u2018Joy + Missing Out\\u2019 spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eJOMO might sound like a bit of a contradiction - how can you be \\u201cMissing Out\\u201d and yet still filled with \\u201cJoy\\u201d? The films show exactly how that can happen - you get a whole lot of JOMO, and it\\u2019s all thanks to some tasty Domino\\u2019s and our favourite shows on All4.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eDirected by Jon Riche, each film followed a complex production process with most of the elements being shot or created separately to then be brought together in post-production by the team at Unit. The result is explosive and vibrant 15 second films which grab the viewer\\u2019s attention instantly. Stand-out spots which create the most joyous world possible and one that resonates with All4\\u2019s audience.\\u003c\\\/p\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003cdiv\\u003eOn the launch of the new idents, Rebecca Rose, Head of Marketing, Domino\\u2019s said, \\u201cWe tasked VCCP to come up with an execution that disrupts the market and fits seamlessly with our All4 audience. VCCP have done an incredible job, particularly in creating an extension of our JOMO campaign that feels relevant and timely in the current situation.\\u00a0\\u003c\\\/div\\u003e\\n\\u003cp\\u003eThese idents are our way of telling people to make the most of their night in with a Domino\\u2019s. The incredibly fun execution is instantly attention-grabbing and is a great fit for our brand, as well as the All4 demographic.\\u201d\\u003c\\\/p\\u003e\",\"quote\":\"A live action cast with puppets and animation creates completely eclectic world of joy\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DominosAll4IdentsPinatas%20(1)%22,%22caption%22:%22%22,%22id%22:11437,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11437%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/DominosAll4IdentsPinatas-1.jpg%22%7D\",\"blockId\":\"QDNl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-QDNl0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"432196277\",\"blockId\":\"1JDfsB\",\"blockUniqueClass\":\"lazyblock-video-1JDfsB\"} \/-->","post_title":"Joy + Missing Out","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-joy-missing-out","to_ping":"","pinged":"","post_modified":"2020-08-27 16:33:50","post_modified_gmt":"2020-08-27 15:33:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11435","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11585,"post_author":"3","post_date":"2019-06-02 17:04:47","post_date_gmt":"2019-06-02 16:04:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"340497075\",\"blockId\":\"Z2abbsl\",\"blockUniqueClass\":\"lazyblock-video-Z2abbsl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBritvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis will be the first \u2018natural energy drink\u2019 to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWith energy cited as the fastest growing reason why people drink soft drinks, Purdey\u2019s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Excitingly, this is the first time a 'natural energy drink' has advertised on TV.\",\"blockId\":\"Z1Euouv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Euouv\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2205%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11588,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11588%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/05-purdey_still.jpg%22%7D\",\"blockId\":\"UwkRP\",\"blockUniqueClass\":\"lazyblock-image-full-width-UwkRP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThis new campaign takes inspiration from the surprising amount of energy found in the natural world. As energetic hummingbirds transform into the iconic Purdey\u2019s bottle, the film demonstrates how it is possible to get an energy lift from the naturally sourced ingredients in a Purdey\u2019s like fruit juices, botanicals, and added B vitamins.\\u003c\/h4\\u003e\",\"blockId\":\"Z1D8jd1\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1D8jd1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2202%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11587,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11587%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/02-purdey_still.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2204%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11586,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11586%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/04-purdey_still.jpg%22%7D%7D%5D\",\"blockId\":\"ZwpGno\",\"blockUniqueClass\":\"lazyblock-two-column-images-ZwpGno\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When people think of nature, they often picture calm, tranquil environments. 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