{"id":11997,"date":"2019-08-28T15:43:00","date_gmt":"2019-08-28T14:43:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11997"},"modified":"2020-08-28T16:28:07","modified_gmt":"2020-08-28T15:28:07","slug":"there-but-not-there","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/remembered\/there-but-not-there","title":{"rendered":"There but not There"},"content":{"rendered":"<div class=\"lazyblock-video-Z2i7kTK wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285485274?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1L2qHq wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We were challenged to launch Remembered, a brand new charity to commemorate the centenary of the end of the First World War.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In response, we developed the \u2018There but not There\u2019 fundraising campaign. Our strategy was twofold; first, use the solemnity and power of the iconic \u2018Tommy\u2019 in the charity\u2019s logo, as an emotional cue of loss and remembrance to capture the attention of the media.<br \/><br \/>Second, build a fundraising \u2018call to action\u2019 into the heart of the campaign that not only inspired members of the public to buy their own commemorative 10 inch Tommy, but also galvanised local authorities and corporates, encouraging them to buy life\u00a0sized versions.\u00a0<br \/><br \/>The award winning creative saw ghostly life-sized silhouettes of \u2018Tommies\u2019 installed in four key locations across the UK. Each location was chosen because the area had a significant connection to WW1. Hearts Football Club for example had lost seven First Team players during the Battle of the Somme, while the Tower of London had been home to the Poppies in the Tower in 2014.<\/p>\n<p>The Tommies, made by military veterans, toured the country until Armistice Day. Corporates were encouraged to buy life-sized versions while members of the public were able to buy their own 10 inch versions to remember their relatives.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1Y983X wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We were challenged to launch Remembered, a brand new charity to commemorate the centenary of the end of the First World War.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In response, we developed the \u2018There but not There\u2019 fundraising campaign. Our strategy was twofold; first, use the solemnity and power of the iconic \u2018Tommy\u2019 in the charity\u2019s logo, as an emotional cue of loss and remembrance to capture the attention of the media.<br \/><br \/>Second, build a fundraising \u2018call to action\u2019 into the heart of the campaign that not only inspired members of the public to buy their own commemorative 10 inch Tommy, but also galvanised local authorities and corporates, encouraging them to buy life\u00a0sized versions.\u00a0<br \/><br \/>The award winning creative saw ghostly life-sized silhouettes of \u2018Tommies\u2019 installed in four key locations across the UK. Each location was chosen because the area had a significant connection to WW1. Hearts Football Club for example had lost seven First Team players during the Battle of the Somme, while the Tower of London had been home to the Poppies in the Tower in 2014.<\/p>\n<p>The Tommies, made by military veterans, toured the country until Armistice Day. Corporates were encouraged to buy life-sized versions while members of the public were able to buy their own 10 inch versions to remember their relatives.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-ZfqNfi wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-ZNfSyn wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>To maximise broadcast exposure for the campaign, we approached Remembered Patron, General The Lord Dannatt and Birdsong novelist Sebastian Faulks, to front the campaign as spokespeople and leveraged their \u2018celebrity\u2019 to hook national media.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-h6mt wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>We were incredibly proud to deliver 11 pieces of national TV coverage across BBC, ITV, Sky and Channel 4 as well as blanket print and online coverage. Through the online ordering system, we can track \u2013 to the minute \u2013 when spikes of orders for Tommies were made.\u00a0<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>What our tracking reveals, is that whenever our spokespeople appeared on television, sales soared in the minutes after. The launch campaign achieved blanket news coverage, trended on Twitter and raised over \u00a31.5m for the charity in just two weeks. To date the PR campaign alone has raised over \u00a34 million for military charities.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-11997","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10113"],"client_id":"12000","hero_video":"","hero_image":{"ID":11998,"id":11998,"title":"Tommies in snow","filename":"Tommies-in-snow-1.jpg","filesize":142736,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/remembered\/there-but-not-there\/attachment\/tommies-in-snow","alt":"","author":"11","description":"","caption":"","name":"tommies-in-snow","status":"inherit","uploaded_to":11997,"date":"2020-08-28 14:39:51","modified":"2020-08-28 14:39:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tommies-in-snow-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11003,"post_author":"3","post_date":"2017-05-30 14:44:44","post_date_gmt":"2017-05-30 13:44:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"217974469\",\"blockId\":\"21ggU1\",\"blockUniqueClass\":\"lazyblock-video-21ggU1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_0834%22,%22caption%22:%22%22,%22id%22:11006,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11006%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_0834.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs part of their 2017 brand repositioning\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/canon\/live-for-the-story\\u0022\\u003e\u00a0\u2018Live for the story\u2019\\u003c\/a\\u003e, Canon recognised they needed to inspire and engage the iPhone photography generation (16-35 year olds) who had previously found the brand inaccessible or irrelevant.\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP designed an activation that would encourage (and potentially reward) our target audience for exploring the concept of what \u201cliving for the story\u201d meant. We focused on behaviour close to our audience\u2019s hearts \u2013 sharing stories on Instagram. Showing that Canon celebrated stories of all kind no matter what device you took them on, was a tactic leveraged to bring new people into the ecosystem, with the long-term ambition of converting them to customers.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo in May 2017, we launched a pan-European influencer-lead 10-week activation with model, actress and world-famous storyteller Zoe Kravitz named \u2018365 Days of Summer\u2019. The campaign encouraged people to share their stories of summer on Instagram using the hashtag #liveforthestory, for the chance to chase summer around the world for a whole year \u2013 365 days.\\u003c\/p\\u003e\",\"blockId\":\"8YpoY\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-8YpoY\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1078%22,%22caption%22:%22%22,%22id%22:11005,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11005%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1078.jpg%22%7D\",\"blockId\":\"1rgeg\",\"blockUniqueClass\":\"lazyblock-image-full-width-1rgeg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eDuring the 10 week period, Canon distributed 90 unique pieces of social content across their owned channels, supported by over 115 influencers across 19 markets, resulting in 67,000 uses of the hashtag, 16,606 competition entries, 70,000 new fans of Canon\u2019s European Instagram pages and 1 incredibly overwhelmed winner from Portugal!\\u003cbr \/\\u003e\\u003cbr \/\\u003eMoreover, we smashed Canon\u2019s engagement targets by delivering an average engagement rate of 15.4% on Facebook (vs a target of 2%), 17.2% on Instagram (vs a target of 11%) and 0.6% click-through rate (vs a target of 0.3%) on Snapchat.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs all results were based on targeted paid media (meaning that only audiences between 16-35 were served Canon\u2019s content) we were able to prove that the very audience they had failed to engage previously, were highly engaged with our campaign. In addition to the social results, lifestyle titles such as MTV Europe, Vogue, Cosmopolitan and Wonderland magazine backed the campaign resulting in an estimated PR reach of 313 million, cementing further brand relevance amongst this trend-focused youth audience.\\u003c\/p\\u003e\",\"quote\":\"So how did it do?\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1567%202%22,%22caption%22:%22%22,%22id%22:11004,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11004%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1567-2.jpg%22%7D\",\"blockId\":\"31vDL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-31vDL\"} \/-->","post_title":"365 Days of Summer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"365-days-of-summer","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:28","post_modified_gmt":"2021-08-02 14:32:28","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11003","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11590,"post_author":"3","post_date":"2016-06-08 17:11:37","post_date_gmt":"2016-06-08 16:11:37","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"287217828\",\"blockId\":\"1ndn4d\",\"blockUniqueClass\":\"lazyblock-video-1ndn4d\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThroughout its history, RICS and the surveyors who are its members have been instrumental in safeguarding and future proofing cities, buildings and land around the world.\u00a0 Today RICS is a global body with over 200,000 members around the world.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eTo celebrate the anniversary and position surveying as an attractive and relevant career for today\u2019s graduates, we created Cities for our Future, a global competition challenging students and young professionals to come up with solutions to some of the most pressing problems facing cities around the world \u2013 all for the chance to change the world and take home \u00a350,000.\\u003c\/p\\u003e\",\"quote\":\"2018 marks the 150th Anniversary of the Royal Institution of Chartered Surveyors (RICS).\",\"blockId\":\"Z29AP1q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z29AP1q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22RICS%20-%20PR%22,%22caption%22:%22%22,%22id%22:11592,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11592%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/RICS-PR.jpg%22%7D\",\"blockId\":\"2iaySJ\",\"blockUniqueClass\":\"lazyblock-image-full-width-2iaySJ\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe VCCP PR team worked alongside our colleagues to deliver a truly integrated campaign to develop and launch the competition, recruit two key partners \u2013 UNESCO (UK Commission) and The Association of Commonwealth Universities \u2013 and drive entries.\\u003c\/h4\\u003e\",\"blockId\":\"1mJUkB\",\"blockUniqueClass\":\"lazyblock-text-full-width-1mJUkB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ETo%20ensure%20our%20campaign%20was%20relevant%20in%20countries%20right%20around%20the%20world,%20we%20worked%20alongside%20regional%20governments%20and%20RICS%20members%20to%20identify%2024%20problems%20in%20different%20cities%20spread%20around%20the%20globe.%C2%A0%20We%20worked%20with%20RICS%20teams%20in%20each%20market%20to%20launch%20the%20competition%20and%20assist%20them%20in%20recruiting%20judges%20and%20mentors%20to%20advise%20entrants%20on%20how%20to%20develop%20their%20ideas.%C2%A0%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EA%20strong%20call%20to%20action%20to%20enter%20was%20communicated%20with%20a%20category-defying%20campaign%20across%20digital,%20social,%20print,%20partnerships%20and%20PR.%20Just%20six%20weeks%20into%20the%20competition%20period%20we%E2%80%99ve%20already%20seen%20over%20100,000%20views%20of%20our%20video%20content%20and%20driven%20over%2010,000%20visits%20to%20the%20competition%20website%20site%20and%20media%20coverage%20has%20appeared%20in%20a%20wide%20range%20of%20media%20outlets%20across%20the%20target%20markets.%C2%A0%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z23TzPO\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z23TzPO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180829%20at%20102001%22,%22caption%22:%22%22,%22id%22:11591,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11591%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180829-at-102001.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe campaign will move on to regional judging before a global shortlist and an overall winner are announced later in the year. All of these will provide significant opportunities to generate high profile global media coverage carrying RICS key messages.\u00a0 The ultimate aim is to partner with city governments and the private sector to pilot one or more of the best ideas from the competition in cities around the world, demonstrating the contribution that RICS and the surveying profession have to play today and tomorrow.\u00a0 \u00a0\\u003c\/p\\u003e\",\"blockId\":\"1Cngwy\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1Cngwy\"} \/-->","post_title":"Cities for our future","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rics","to_ping":"","pinged":"","post_modified":"2020-08-24 14:59:31","post_modified_gmt":"2020-08-24 13:59:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11590","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11342,"post_author":"3","post_date":"2016-06-08 16:24:22","post_date_gmt":"2016-06-08 15:24:22","post_content":"<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22athur%202%20(1)%22,%22caption%22:%22%22,%22id%22:11345,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11345%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/athur-2-1.jpg%22%7D\",\"text\":\"\\u003cp\\u003eTo re-engage the Nationwide Building Society workforce and drive efficiency and innovation from within, we helped create a dynamic and exciting employee engagement campaign, the \u2018Arthur Webb Challenge Cup\u2019, to generate rewards for customers and employees alike.\\u003cbr \/\\u003e\\u003cbr \/\\u003eEmployee insight told us that the campaign had to be both inspirational and relatable to Nationwide employees in order for it to encourage their commitment and action. Scouring Nationwide\u2019s archives, we discovered Arthur Webb, a pioneering thinker who led the business during two World Wars and set the blueprint for the Society as it is today.\\u003cbr \/\\u003e\\u003cbr \/\\u003eArthur started a tradition of presenting the \u2018Arthur Webb Shield\u2019 to a Nationwide branch or office \u2018that made the most outstanding contribution to the Society\u2019s prestige and progress\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe strategy was to build belief and commitment in the efficiency initiative with an engagement campaign that tapped into Nationwide\u2019s proud values and embodied Arthur\u2019s innovative, pioneering spirit.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZEGmlm\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZEGmlm\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22WINNER%20SEAL%20-%20Nationwide%20Building%20Society%20-%20Good%20Relations%22,%22caption%22:%22%22,%22id%22:11344,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11344%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/WINNER-SEAL-Nationwide-Building-Society-Good-Relations.jpg%22%7D\",\"blockId\":\"Z20ttlF\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z20ttlF\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eAt the heart of the campaign is the \u2018I Am Arthur\u2019 film, narrated by Nationwide\u2019s CEO, Joe Garner, featuring a combination of colleagues promoting their practical, innovative and outlandish efficiency ideas.\\u003c\/h4\\u003e\",\"blockId\":\"Z1snh2y\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1snh2y\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThis%20was%20supported%20by%20a%20multi-channel%20campaign%20that%20employed:%20a%20creative%20%E2%80%98takeover%E2%80%99%20of%20the%20employee%20intranet;%20news%20updates;%20leadership%20briefings;%20Nationwide%E2%80%99s%20employee%20social%20media%20channel;%20posters;%20infographics;%20creative%20props;%20briefing%20toolkits;%20induction%20packs;%20a%20%E2%80%98Dragon%E2%80%99s%20Den%20style%E2%80%99%20judging%20process;%20and%20a%20robust%20measurement%20plan.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EIn%20six%20months,%20the%20creative%20campaign%20has%20inspired%20over%20%C2%A32m%20of%20savings%20and%20unprecedented%20levels%20of%20engagement%20from%20people%20and%20teams%20across%20the%20organisation,%20with%20many%20more%20millions%20expected%20over%20time.%20What%E2%80%99s%20more,%20it%20has%20inspired%20over%20100%20innovative%20efficiency%20projects%20and%20ideas%20that%20will%20benefit%20the%20Society%20for%20many%20years%20into%20the%20future.%C2%A0%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"2k5PAW\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-2k5PAW\"} \/-->","post_title":"Arthur Web Challenge Cup","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"arthur-web-challenge-cup","to_ping":"","pinged":"","post_modified":"2020-08-24 15:01:01","post_modified_gmt":"2020-08-24 14:01:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11342","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}