{"id":11966,"date":"2020-05-13T10:28:54","date_gmt":"2020-05-13T09:28:54","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11966"},"modified":"2020-09-23T09:22:42","modified_gmt":"2020-09-23T08:22:42","slug":"o2-shop","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-shop","title":{"rendered":"O2 Shop"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1Qswii wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Customers don\u2019t just want purchases, they want experiences.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p dir=\"ltr\">The online shop at O2.co.uk has seen phenomenal growth in recent years. As customer expectations for seamless and frictionless online shopping continues to rise, O2 has set an ambition to keep one step ahead of the competition.<\/p>\n<p dir=\"ltr\">Customers don\u2019t just want purchases, they want experiences.\u00a0They want them faster, easier, simpler and better than ever before.<\/p>\n<p dir=\"ltr\">And brands that deliver exceptional experiences are leading the way.<\/p>\n<p dir=\"ltr\">In a fast moving market O2 needed to be continuously innovating and crafting industry leading experiences that customers would love, again and again.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-ZczTza wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Belly.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-XDfCH wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Square_iamge-1.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Square_iamge-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            We carried out a programme of work to supercharge the shop user experience and interface design. \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p style=\"font-weight: 400\">In collaboration with the O2 in-house UX\/UI department. We researched how customers use the site, and investigated the possible futures of ecommerce. Working in sprint teams of user experience and Interface designers we ideated what the future of O2\u2019s online shop could be.<\/p>\n<p style=\"font-weight: 400\">We created a design language that would revamp the look and feel of the site, and extend the new brand evolution that happened earlier in 2019. These were used with better, simpler, purchase and service journeys.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1TTI6R wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2bwFsP wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/landingPage_mobile.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/landingPage_mobile.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1Lv5po wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">We produced and delivered a dynamic UI toolkit to support new streamlined journeys to enhance and help improve the customer experience.\u00a0<\/span><span style=\"font-weight: 400\">As well as for the short term O2 Shop project. This work has gone on to act as the foundations for a larger design system used for UX and UI across O2 Accelerate: O2&#8217;s digital transformation programme &#8211; their biggest business and platform overhaul to date. Watch this space.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-11966","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10387","hero_video":"","hero_image":{"ID":11967,"id":11967,"title":"","filename":"Main-image-1.jpg","filesize":112762,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-shop\/attachment\/main-image-1","alt":"","author":"11","description":"","caption":"","name":"main-image-1","status":"inherit","uploaded_to":11966,"date":"2020-08-28 09:31:32","modified":"2021-03-10 09:52:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Main-image-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11055,"post_author":"3","post_date":"2019-04-12 15:52:00","post_date_gmt":"2019-04-12 14:52:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Introducing Parents vs Kids - the latest manifestation of an innovative partnership between O2 and NSPCC in supporting families and helping keeping kids safe online.\",\"text\":\"\\u003cp\\u003eThis is a voice powered interactive game show experience on Amazon Alexa - Typically used with the Amazon Echo devices as a Home Assistant, but now this conversational interface became our content hub, and quiz master.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis latest intriguing piece of mass market affordable tech for the home typically sits within family environment like the living room - the perfect scenario to help us more naturally pit parents and children against each other in a quiz.\\u003c\/p\\u003e\",\"blockId\":\"1o8EKM\",\"blockUniqueClass\":\"lazyblock-text-full-width-1o8EKM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eResearch commissioned by O2 \\u0026amp; NSPCC revealed there is a generational gap between parents and kids when it comes to internet use and safety. Not ideal when the dangers children face online have never been greater.\\u003c\/p\\u003e\\n\\u003cp\\u003eParents are struggling to deal with this new world of technology. Most parents are comfortable managing visible risks, like screen time. However, only 50% are talking to their children about what they are doing on their devices.\\u003c\/p\\u003e\\n\\u003cp\\u003eHow could we help facilitate those conversations? And communicate the issues of online safety to both parents and their children?\\u003c\/p\\u003e\",\"quote\":\"1 in 4 children under the age of 13 receive inappropriate messages online. \",\"blockId\":\"2lj5xG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2lj5xG\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We built \u2018Parents vs Kids\u2019, a voice-activated, multi-modal interactive quiz on Alexa enabled devices to see who really knows more about the online world\u2026the parents or the kids.\",\"blockId\":\"1sW1zC\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-1sW1zC\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22%22,%22caption%22:%22%22,%22id%22:12861,%22link%22:%22https:\/\/www.vccp.com\/pvk_fullwidth_all_1920x1080%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/03\/PvK_FullWidth_ALL_1920x1080.jpg%22%7D\",\"blockId\":\"y3LAb\",\"blockUniqueClass\":\"lazyblock-image-full-width-y3LAb\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Alexa, play Parents versus Kids\",\"blockId\":\"22t80V\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22t80V\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":12372,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-1024x243.png\" alt=\"Parents vs kids score bar\" class=\"wp-image-12372\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22%22,%22caption%22:%22%22,%22id%22:12863,%22link%22:%22https:\/\/www.vccp.com\/pvk_fullwidth_devices_1920x1080%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/03\/PvK_FullWidth_Devices_1920x1080.jpg%22%7D\",\"blockId\":\"ZOrAAI\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZOrAAI\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22%22,%22caption%22:%22%22,%22id%22:12864,%22link%22:%22https:\/\/www.vccp.com\/pvk_carousel%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/03\/PvK_Carousel.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22431727687%22,%22image-1152x648%22:%22%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1yKcLT\",\"blockUniqueClass\":\"lazyblock-carousel-Z1yKcLT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cstrong\\u003eBy dressing up serious points about online behaviour in a fun and accessible way we\u2019d managed to speak to many more people than a straight-talking campaign might have managed.\\u003cbr \/\\u003e\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eWe invited a few famous faces along, to help add their voice\u00a0to the game. Richard Osman and Lauren Layfield, both joined Alexa as the hosts and team leaders for the game.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThen had Ginger Spice and her daughter, Bluebell,\u00a0play the game to help promote it via social and online.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Parents_vs_kids_spot%22,%22caption%22:%22%22,%22id%22:11065,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11065%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_spot.jpg%22%7D\",\"blockId\":\"Z1U0VSV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1U0VSV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eBut, even more importantly, with families on average spending 7 minutes 45 seconds engaging with out quiz, and by setting parents and kids against one another, we got them together, to have fun and learn a bit more about online safety.\\u003c\/p\\u003e\",\"blockId\":\"vDt1p\",\"blockUniqueClass\":\"lazyblock-text-full-width-vDt1p\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"431727798\",\"blockId\":\"MOyVr\",\"blockUniqueClass\":\"lazyblock-video-MOyVr\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eTo help reach even more people without an Amazon Alexa enabled device we made a 2 player visual version of the quiz too that lived on\u00a0\\u003ca href=\\u0022http:\/\/o2.co.uk\/\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eO2.co.uk\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAnd to help spread awareness we created an online hub, with a live totalizer that kept score on who was winning - the parents or the Kids. also keeping tabs on what questions they were more likely to get right or wrong.\u00a0 \u00a0 \u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZDFmRf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZDFmRf\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Parents_vs_kids_logos-1%22,%22caption%22:%22%22,%22id%22:11066,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11066%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_logos-1.jpg%22%7D\",\"text\":\"\\u003ch3\\u003eStatistics \\u0026amp; success\\u003c\/h3\\u003e\\n\\u003cp\\u003e1 million+ questions asked\\u003cbr \/\\u003eGenerated 2 million+ online safety conversations between parents and kids - smashing targets 8 fold!\\u003cbr \/\\u003e10 million+ parents reached through online campaign\\u003cbr \/\\u003e48 million+ people reached through PR\\u003cbr \/\\u003e450+ radio stations covered the story\\u003c\/p\\u003e\\n\\u003cp\\u003e2019 Webby Winner in Apps, Mobile, and Voice: Education \\u0026amp; Reference.\\u003c\/p\\u003e\\n\\u003cp\\u003eBronze \\u0026amp; Peoples Choice Lovie Awards\\u003c\/p\\u003e\\n\\u003cp\\u003eShortlisted for The Global Good Awards, Better Society Awards, Marketing Society Awards, Corporate Engagement Awards\\u003cbr \/\\u003eHit record levels of O2 NSPCC partnership Awareness (34%) after the phase 1 (Alexa Launch), only to be beaten (40%) after the launch of phase 2 (online game launch)\\u003c\/p\\u003e\",\"blockId\":\"Z1ALyrk\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1ALyrk\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"385039311\",\"blockId\":\"Z1a1hps\",\"blockUniqueClass\":\"lazyblock-video-Z1a1hps\"} \/-->","post_title":"O2 - Parents vs Kids","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-parents-vs-kids","to_ping":"","pinged":"","post_modified":"2021-03-09 12:18:41","post_modified_gmt":"2021-03-09 12:18:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11055","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10706,"post_author":"1","post_date":"2018-01-25 09:15:00","post_date_gmt":"2018-01-25 09:15:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281836905\",\"blockId\":\"247QWE\",\"blockUniqueClass\":\"lazyblock-video-247QWE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe identified an opportunity for Cadbury to find new relevance by championing moments of authentic human generosity through our campaign \u2018There\u2019s a glass \\u0026amp; a half in everyone\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe made a\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/mums-birthday\\u0022\\u003eTV advert\\u003c\/a\\u003e\u00a0which told the story of a little girl who buys her mum a block of Dairy Milk but tries to pay with her precious trinkets buttons and plastic coins. The shopkeeper hesitates but gives her the bar and her \u2018change\u2019 by way of a small unicorn. The story is based on a universal truth and tapped into people's emotions.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eBut for people to really feel this generous instinct we want them to experience it for themselves. So, in the heart of Soho, we opened The Glass \\u0026amp; a Half Shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Glass \\u0026amp; a Half Shop was open for 4 days and the only thing you could purchase from it was a bar of Cadbury Dairy Milk, in a variety of flavours, to share with family and friends. However, payment would only be accepted in knick-knacks. Things like buttons, shoelaces, paper clips, odds and ends, all kinds of random stuff, just not cash!\\u003c\/p\\u003e\",\"quote\":\"Cadbury, once a source of national pride, was now struggling. Our brief was to reboot it.\",\"blockId\":\"J0gbl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-J0gbl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Shop-Assistant-Graded-v2%22,%22caption%22:%22%22,%22id%22:10707,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10707%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Assistant-Graded-v2.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Billboard-girl-graded%22,%22caption%22:%22%22,%22id%22:10708,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10708%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Billboard-girl-graded.jpg%22%7D%7D%5D\",\"blockId\":\"Z1dCd8M\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1dCd8M\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIf you found yourself without a trinket, our shop staff showed you the gumball machine outside the shop which dispensed free trinkets.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eOnce you\u2019d paid with your trinket our shopkeeper gave you your bar of Cadbury Dairy Milk and a special till receipt recording your purchase and encouraging you to share your chocolate with a friend.\u00a0\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eEvery detail inside and outside the shop was designed with a Cadbury Dairy Milk twist, from crisp boxes to newspapers, flowers, fridges, drinks, greeting cards, stationary, local notices and classifieds, staff uniforms, a welcome mat, awning, door sign, post office box, delivery bike and more. Free Wifi was named CadburyShop and the shop sign read \u201cThe Glass \\u0026amp; a Half Shop\u201d. We even had a newspaper girl who cycled around Soho delivering copies of the Cadbury Chronicle and spreading the news of the shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe shop received over 5,000 visitors, exchanging their knick-knacks: pens, belt buckles, yoyos, toy cars, recipe books, light bulbs, computer mouses, even an odd shoe! National and International press reported on the event with a total of 57 articles published. With no paid social spend, the shop got over 2.5 million social impressions in just 4 days. That increased social conversation around Cadbury by 35%.\u00a0We proved just how generous the British public can be.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo that the rest of the country could experience it too, we also\u00a0 created an online shop, which allowed us to give away a further 10,000 bars.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe created a branded experience in the heart of London that was visited by thousands of people from all around the world and covered by multiple national and international news channels (we even brought around Mail Online).\u00a0\\u003c\/p\\u003e\",\"quote\":\"People were greeted by our friendly shopkeeper who asked what bar of Cadbury Dairy Milk they wanted and what knick-knack they were going to pay with.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Shop-Till-Graded-v2%22,%22caption%22:%22%22,%22id%22:10709,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10709%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Till-Graded-v2.jpg%22%7D\",\"blockId\":\"2fOn9n\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2fOn9n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Rather than telling, we showed how generous people could be.\",\"blockId\":\"1SG9iA\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-1SG9iA\"} \/-->","post_title":"The glass and a half shop","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"glass-and-a-half-shop","to_ping":"","pinged":"","post_modified":"2020-08-25 20:05:47","post_modified_gmt":"2020-08-25 19:05:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10706","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}