{"id":11781,"date":"2020-08-14T10:16:00","date_gmt":"2020-08-14T09:16:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11781"},"modified":"2020-08-26T15:17:01","modified_gmt":"2020-08-26T14:17:01","slug":"back-on-the-pitch","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/premiership-rugby\/back-on-the-pitch","title":{"rendered":"Back on the pitch"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZBizNQ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">Due to Covid-19 the Premiership Rugby season was brought to an abrupt halt. After a long wait the games are re-starting on Friday Aug 14th, so they wanted to make sure that everyone knows that they\u2019re back.<br \/><br \/>Premiership Rugby\u2019s return has been eagerly anticipated by fans up and down the country, so it is vitally important that they get the word out as far and wide as possible. The matches will be behind closed doors but viewing will be possible with every game available on BT Sport.<br \/><br \/>The strategy behind the work by VCCP Media was to get the campaign out using visually engaging social formats to build excitement for matches starting again. The message will be shared via paid social across Facebook, Instagram and YouTube.\u00a0<br \/><br \/>Bukky Moemeke, Marketing Manager at Premiership Rugby, said:\u00a0<em>\u201cAt Premiership Rugby, we are just so excited to have live action returning this weekend. The players are raring to go and it will be an incredible spectacle to see the teams competing for the Gallagher Premiership title once again\u2019\u2019<\/em><br \/><br \/>Nick Baum, Non-Executive Director, VCCP Media added:\u00a0<em>\u201cPremiership Rugby are highly ambitious in their goals to grow the game and it\u2019s great for VCCP to work with a like-minded, challenger brand. Through this hyper targeted campaign, we\u2019re delighted to be playing our part in announcing the comeback of Premiership Rugby and to build excitement through a range of engaging digital ad<\/em> formats\u2019\u2019<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-29nIKx wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-11781","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10112"],"client_id":"11784","hero_video":"","hero_image":{"ID":11821,"id":11821,"title":"Back on the pitch Landscape Version 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11:39:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1152x1080.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-768x1080.jpg","Tall-width":307,"Tall-height":432,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Back-on-the-pitch-Landscape-Version-2_7-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Premiership Rugby","meta-description":"Premiership Rugby","social-media-image":false,"relateditems":[{"relateditem":{"ID":11575,"post_author":"7","post_date":"2020-07-24 16:55:02","post_date_gmt":"2020-07-24 15:55:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"441369165\",\"blockId\":\"1X450o\",\"blockUniqueClass\":\"lazyblock-video-1X450o\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn an exciting industry first, Princess Yachts have announced that they will be launching their eagerly anticipated new boat on 27th July 2020.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAs the first X95 reaches completion in the Plymouth based manufacturing facility, and unable to launch this flagship yacht through more traditional methods due to the current climate and associated restrictions, Princess Yachts, Craft Video and VCCP Media have worked together and thought outside the box to facilitate an absolutely unique experience. The bold decision was taken to host a Facebook Live event, to make the X95 Global launch event truly accessible to an international audience, open to everyone through the Princess Yachts Facebook Events page.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe event will run for a couple of hours and will provide the viewers with a never before opportunity to experience an exclusive tour of this class defying yacht, both inside and out. 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We\\u2019ve enjoyed collaborating with Princess, Craft Video and key publishers to find an alternative and innovative solution for the launch.\",\"quotee\":\"Tara Marus, CEO at VCCP Media\",\"blockId\":\"2wCcTw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2wCcTw\"} \/-->","post_title":"Launching the X95","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"launching-the-x95","to_ping":"","pinged":"","post_modified":"2020-08-26 15:21:33","post_modified_gmt":"2020-08-26 14:21:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11575","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10762,"post_author":"3","post_date":"2020-06-22 12:04:59","post_date_gmt":"2020-06-22 11:04:59","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"431403414\",\"blockId\":\"2j5R7R\",\"blockUniqueClass\":\"lazyblock-video-2j5R7R\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVinted, Europe\u2019s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan \u201cIf you don\u2019t wear it, sell it!\u201d, in line with their mission to make second-hand fashion the first choice worldwide.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe creative was done in-house and the media, which is running across Sky channels, was handled by VCCP Media.\u00a0\\u003c\/p\\u003e\",\"quote\":\"VCCP Media get Vinted back on British TV\",\"blockId\":\"1S7puj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1S7puj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At a time when lots of advertisers are pulling spend we are really excited to be able to get Vinted back on British TV's, especially as we can take advantage of the increased viewership for young adults at affordable rates.\",\"quotee\":\"Lee Baring, Head of Agency Trading at VCCP Media\",\"blockId\":\"1R5TIm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1R5TIm\"} \/-->","post_title":"Getting Vinted back on TV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"getting-vinted-back-on-tv","to_ping":"","pinged":"","post_modified":"2020-08-24 10:14:10","post_modified_gmt":"2020-08-24 09:14:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10762","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11484,"post_author":"11","post_date":"2018-09-03 13:21:46","post_date_gmt":"2018-09-03 12:21:46","post_content":"<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22image57%22,%22caption%22:%22%22,%22id%22:11491,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11491%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/image57.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs the UK\\u2019s leading network of independent girls\\u2019 schools, the Girls\\u2019 Day School Trust aspired to raise awareness of the brand as a beacon of excellence in education and spark debate amongst parents.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe campaign was aimed at parents, particularly those considering a school for their daughters, across the 25 schools and academies throughout England and Wales. 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