{"id":11778,"date":"2020-08-17T10:07:00","date_gmt":"2020-08-17T09:07:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11778"},"modified":"2021-02-03T10:46:07","modified_gmt":"2021-02-03T10:46:07","slug":"the-return-of-twirl-orange","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-return-of-twirl-orange","title":{"rendered":"Twirl Orange Returns"},"content":{"rendered":"<div class=\"lazyblock-video-Z1sedrG wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/448482894?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZHSazD wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The world\u2019s first ever pre-sale of a chocolate bar.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across the country to find bars that began selling on eBay for hundreds of pounds, with Cadbury having to answer numerous tweets about whether the elusive bar even existed.\u00a0<br \/>\u00a0<br \/>This year the bar is back, and to match the public\u2019s anticipation, VCCP \u00a0developed a Glastonbury-style pre-sale, giving superfans the chance to get their hands on a Twirl Orange before they hit the shops. To make the experience as authentic and democratic as possible, the pre-sale featured queue times and digital waiting rooms to \u2018queue up\u2019 for the bars. Just like a music festival, the campaign also included impactful, screen print style fly posters promoting the pre-sale. Alongside this, there was also be large-scale takeovers on music venue billboards.\u00a0<\/p>\n<p>All 10,000 bars sold out in minutes and we got the campaign trending at no1 both in the UK and worldwide!<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-CYDsu wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/The-Plaza-Stockport-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-video-H7EPu wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/507225225?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1V03aK wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The demand for Twirl Oranges last year was so insane that they were rarer than Glastonbury tickets. Being Cadbury, we thought it only right that this time around we give everyone the fairest chance of getting one. That means a nationwide presale for a 69p chocolate bar. \n        <cite>Chris Birch, Creative Director, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-11778","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111"],"client_id":"10225","hero_video":"","hero_image":{"ID":11822,"id":11822,"title":"Upated_FlyPosters (1)-min","filename":"Upated_FlyPosters-1-min.jpg","filesize":1027365,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-return-of-twirl-orange\/attachment\/upated_flyposters-1-min","alt":"","author":"1","description":"","caption":"","name":"upated_flyposters-1-min","status":"inherit","uploaded_to":11778,"date":"2020-08-25 11:45:37","modified":"2020-08-25 11:45:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2189,"height":1460,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-2048x1366.jpg","2048x2048-width":2048,"2048x2048-height":1366,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1152x1152.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-768x1460.jpg","Tall-width":307,"Tall-height":584,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Upated_FlyPosters-1-min-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Limited Edition Twirl Orange Returns","meta-description":"Cadbury is launching the world\u2019s first ever pre-sale of a chocolate bar with the return of Twirl Orange in yet another limited edition launch. ","social-media-image":false,"relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"Our News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2025-03-12 12:14:50","post_modified_gmt":"2025-03-12 12:14:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}