{"id":11594,"date":"2017-08-02T17:37:00","date_gmt":"2017-08-02T16:37:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11594"},"modified":"2020-08-24T14:32:56","modified_gmt":"2020-08-24T13:32:56","slug":"formula-rock","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/santander\/formula-rock","title":{"rendered":"Formula Rock"},"content":{"rendered":"<div class=\"lazyblock-video-ZXcQmx wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/345909329?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZDrIQa wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Would you be able to identify a F1 circuit just by the sound of a guitar?                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Formula 1 pulls in a big audience every year. But Santander, sponsor of the Ferrari team, wanted to reach an even wider audience than just racing fans.\u00a0<br \/><br \/>Beyond the faithful supporters of the sport, not many people in the general public get excited when they see a good overtaking, but they do get excited when they\u2019re listening to their favourite song.\u00a0<br \/><br \/>So VCCP Madrid\u00a0recorded a musician imitating the sound of an F1 engine zooming round the circuits with his guitar.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11594","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10190","hero_video":"","hero_image":{"ID":11595,"id":11595,"title":"070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1","filename":"070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1.jpg","filesize":180164,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/santander\/formula-rock\/attachment\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1","alt":"","author":"11","description":"","caption":"","name":"070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1","status":"inherit","uploaded_to":11594,"date":"2020-08-18 16:38:09","modified":"2020-08-18 16:38:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Forumla Rock","meta-description":"Formula 1 pulls in a big audience every year. But Santander, sponsor of the Ferrari team, wanted to reach an even wider audience than just racing fans.   Beyond the faithful supporters of the sport, not many people in the general public get excited when they see a good overtaking, but they do get excited when they\u2019re listening to their favourite song.   So VCCP Madrid recorded a musician imitating the sound of an F1 engine zooming round the circuits with his guitar.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/070615-sc-ferrari-santander-make-another-podium-appearance-in-formula-1_2-1.jpg","relateditems":[{"relateditem":{"ID":11103,"post_author":"3","post_date":"2018-05-21 16:23:40","post_date_gmt":"2018-05-21 15:23:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"271046813\",\"blockId\":\"KzXRy\",\"blockUniqueClass\":\"lazyblock-video-KzXRy\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003ecomparethemarket.com has unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"DvKXK\",\"blockUniqueClass\":\"lazyblock-text-full-width-DvKXK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM_Hooray_60sec_110518_015%20copy%22,%22caption%22:%22%22,%22id%22:11109,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11109%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg%22%7D\",\"text\":\"\\u003cp\\u003ePacked with over a dozen iconic film references, the ad reimagines Barbara Streisand\u2019s \u2018Rain On My Parade,\u2019 sung by Aleksandr, to bring to life the variety of films that can be seen with a year\u2019s membership of Meerkat Movies.\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt\u2019s uniform from Fury and Cate Blanchett\u2019s dress from Elizabeth. For the first time\u00a0comparethemarket.com\u00a0used a 60-second radio ad to launch the campaign, which was played out on the Global Radio Network.\\u003c\/p\\u003e\\n\\u003cp\\u003eNow in its third year, Meerkat Movies has surpassed three million app downloads, helping twenty million people go to the cinema, and saving the UK \u00a374,200,000 in cinema tickets. This milestone was reached eight months earlier than Orange Wednesdays, proving the popularity of Meerkat Movies.\\u003c\/p\\u003e\",\"blockId\":\"L5116\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-L5116\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Website%22,%22caption%22:%22%22,%22id%22:11108,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/website\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Website.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22282480184%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285840275%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285844098%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20154811%20(1)%22,%22caption%22:%22%22,%22id%22:11121,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/screen-shot-20180820-at-154811-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-20180820-at-154811-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1IYmOt\",\"blockUniqueClass\":\"lazyblock-carousel-1IYmOt\"} \/-->","post_title":"A Year of Meerkat Movies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-year-of-meerkat-movies","to_ping":"","pinged":"","post_modified":"2020-08-24 13:45:24","post_modified_gmt":"2020-08-24 12:45:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11103","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11268,"post_author":"3","post_date":"2018-10-01 14:24:12","post_date_gmt":"2018-10-01 13:24:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321936245\",\"blockId\":\"pB9RD\",\"blockUniqueClass\":\"lazyblock-video-pB9RD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have created easyJet\u2019s new groundbreaking app feature: Look\\u0026amp;Book. The tool merges the digital and real world, capturing the spontaneity of easyJet\u2019s customers through an instantaneous image booking system. The product innovation is part of easyJet\u2019s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Re-engineering the booking experience for an Instagram generation.\",\"blockId\":\"Z18Rwl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18Rwl0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Morocco%20Plain%20(1)%22,%22caption%22:%22%22,%22id%22:11276,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/look-book\/attachment\/lookbook-a-flight-using-just-a-photo-morocco-plain-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/LookBook-A-Flight-Using-Just-A-Photo-Morocco-Plain-1.jpg%22%7D\",\"blockId\":\"1LVF3n\",\"blockUniqueClass\":\"lazyblock-image-full-width-1LVF3n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eFrom daydreaming over the latest photo on your Instagram feed, to soaring through the European skies - travelling has just been made even easier.\\u003c\/h4\\u003e\",\"blockId\":\"Z1AVqP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AVqP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPerhaps%20you%E2%80%99ve%20just%20spotted%20an%20incredible%20lake%20on%20Instagram%20that%20you%20wish%20you%20could%20visit.%20Simply%20take%20a%20screenshot%20on%20your%20phone%20and%20upload%20it%20to%20the%20easyJet%20app.%20Look\\u0026amp;Book%20then%20uses%20advanced%20image%20recognition%20technology%20to%20identify%20the%20location%20and%20leverages%20Microsoft%20Azure%20APIs%20to%20match%20the%20photo%20to%20the%20easyJet%20destination.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EeasyJet%E2%80%99s%20new%20feature%20not%20only%20recognises%20the%20destination,%20but%20finds%20the%20nearest%20airport%20and%20pre-populates%20the%20booking%20form%20with%20those%20details.%20So,%20whether%20it%E2%80%99s%20a%20well-deserved%20weekend%20getaway%20or%20a%20perfect%20beach%20holiday,%20customers%20can%20get%20ready%20to%20tap,%20book%20and%20go%20using%20just%20a%20photo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z2helB5\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2helB5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Austria%20Plain%22,%22caption%22:%22%22,%22id%22:11270,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11270%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Austria-Plain.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Switzerland%20Logo%22,%22caption%22:%22%22,%22id%22:11269,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11269%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Switzerland-Logo.jpg%22%7D%7D%5D\",\"blockId\":\"Z1FkBvF\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1FkBvF\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This gets 10 out of 10 for \\u0022why didn\u2019t I think of that\\u0022-ability. It's a win for streamlining customer search and booking, but it is also an exciting example of how pictures and video can be potentially \\u0022Shazam-ed\\u0022.\",\"quotee\":\"Campaign Magazine, Top Digital Innovation of the Year (2018)\",\"blockId\":\"ZD5sYX\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZD5sYX\"} \/-->","post_title":"Look &amp; Book","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"look-book","to_ping":"","pinged":"","post_modified":"2020-08-24 13:00:11","post_modified_gmt":"2020-08-24 12:00:11","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11268","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. 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