{"id":11585,"date":"2019-06-02T17:04:47","date_gmt":"2019-06-02T16:04:47","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11585"},"modified":"2020-08-24T12:35:56","modified_gmt":"2020-08-24T11:35:56","slug":"energy-as-nature-intended","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/purdeys\/energy-as-nature-intended","title":{"rendered":"Energy as Nature Intended"},"content":{"rendered":"<div class=\"lazyblock-video-Z2abbsl wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/340497075?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1Euouv wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Excitingly, this is the first time a &#8216;natural energy drink&#8217; has advertised on TV.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Britvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.<br \/><br \/>This will be the first \u2018natural energy drink\u2019 to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.<br \/><br \/>With energy cited as the fastest growing reason why people drink soft drinks, Purdey\u2019s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-UwkRP wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/05-purdey_still.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1D8jd1 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>This new campaign takes inspiration from the surprising amount of energy found in the natural world. As energetic hummingbirds transform into the iconic Purdey\u2019s bottle, the film demonstrates how it is possible to get an energy lift from the naturally sourced ingredients in a Purdey\u2019s like fruit juices, botanicals, and added B vitamins.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-ZwpGno wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/02-purdey_still.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/02-purdey_still.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/04-purdey_still.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/04-purdey_still.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-14tCLF wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        When people think of nature, they often picture calm, tranquil environments. We wanted to show that there is actually a surprising amount of energy in nature, therefore demonstrating the power of a natural energy drink. Hummingbirds can beat their wings over 70x a second, hover and fly both backwards and forwards, making them the perfect heroes of our ad. \n        <cite>Tony Hector, Creative Director (VCCP Blue)<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11585","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10235","hero_video":"","hero_image":{"ID":11589,"id":11589,"title":"03 - purdey_still","filename":"03-purdey_still.jpg","filesize":55981,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/purdeys\/energy-as-nature-intended\/attachment\/03-purdey_still","alt":"","author":"11","description":"","caption":"","name":"03-purdey_still","status":"inherit","uploaded_to":11585,"date":"2020-08-18 16:06:15","modified":"2020-08-18 16:06:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Purdey\u2019s: Energy as Nature Intended","meta-description":"Britvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/03-purdey_still.jpg","relateditems":[{"relateditem":{"ID":10814,"post_author":"3","post_date":"2019-05-22 13:58:00","post_date_gmt":"2019-05-22 12:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"339302130\",\"blockId\":\"2tQwvp\",\"blockUniqueClass\":\"lazyblock-video-2tQwvp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP and Britivic\u2019s Tango have launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand\u2019s ability to refresh.\\u003cbr \/\\u003e\\u003cbr \/\\u003eTheir first activity in four years features two TVCs featuring new character, \u2018Tanguru\u2019, who is summoned by awkwardness and rescues teens from sticky situations.\\u003cbr \/\\u003e\\u003cbr \/\\u003eTango\u2019s campaigns are known and loved for their bold, irreverent British humour and our new ads are no different, featuring toe-curlingly awkward moments that are quickly extinguished with some wise words from the Tanguru and a refreshing can of Tango.\u00a0\u00a0\\u003c\/p\\u003e\",\"quote\":\"Tango\u2019s campaigns are known and loved for their bold, irreverent British humour and our new ads are no different.\",\"blockId\":\"Z10750\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z10750\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22tando%22,%22caption%22:%22%22,%22id%22:10816,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10816%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/tando.jpg%22%7D\",\"blockId\":\"Z2oHdfe\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2oHdfe\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Early in-market performance has been really positive. \",\"blockId\":\"19rUDS\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-19rUDS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe latest data shows that younger consumers are the fastest growing age group buying low and no sugar fruit carbonates. Alongside the new TV campaign, Tango also has a new brand look and feel and have developed three new sugar free flavours. Early in-market performance has been really positive.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign also includes cinema and a bespoke social activation helping to bring a new generation into the brand.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe new marketing activity is the biggest spend the brand has seen in eight years, with sampling, digital and in-store accompanying the new campaign.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022\\u003cem\\u003eTango has a big personality and we\u2019ve always been bold with our humour and tone. While the brand remains a firm favourite with current Tango drinkers, we want to extend its appeal to new audiences. And we\u2019re confident our new ads will really resonate with them\\u003c\/em\\u003e.\\u0022 - Ray Patterson, Britvic Brand Director\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22tanguru%22,%22caption%22:%22%22,%22id%22:10817,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10817%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/tanguru.jpg%22%7D\",\"blockId\":\"ZIbOck\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZIbOck\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Tango is a legendary brand that pushed the boundaries of advertising 20 years ago. But to a new teen generation, who don't know anything of orange slapping bald men or Ray Gardner\u2019s speech, we had to do something to make a splash in the fruit carbonates category\u2026 Now the hit of real orange is replaced by the hit of our Tanguru. She appears in sticky situations appearing with sage refreshing solutions. Shot by Tom Kuntz, our film spots will let a new generation know that Tango is a blast of brave, bold orange craziness when they need it most\",\"quotee\":\"Mark Orbine, Executive Creative Director, VCCP Blue\",\"blockId\":\"Z2ds2it\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2ds2it\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"339312055\",\"blockId\":\"nXexQ\",\"blockUniqueClass\":\"lazyblock-video-nXexQ\"} \/-->","post_title":"Tango Tanguru","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tango-tanguru","to_ping":"","pinged":"","post_modified":"2020-08-24 12:38:15","post_modified_gmt":"2020-08-24 11:38:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10814","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11103,"post_author":"3","post_date":"2018-05-21 16:23:40","post_date_gmt":"2018-05-21 15:23:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"271046813\",\"blockId\":\"KzXRy\",\"blockUniqueClass\":\"lazyblock-video-KzXRy\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003ecomparethemarket.com has unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"DvKXK\",\"blockUniqueClass\":\"lazyblock-text-full-width-DvKXK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM_Hooray_60sec_110518_015%20copy%22,%22caption%22:%22%22,%22id%22:11109,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11109%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg%22%7D\",\"text\":\"\\u003cp\\u003ePacked with over a dozen iconic film references, the ad reimagines Barbara Streisand\u2019s \u2018Rain On My Parade,\u2019 sung by Aleksandr, to bring to life the variety of films that can be seen with a year\u2019s membership of Meerkat Movies.\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt\u2019s uniform from Fury and Cate Blanchett\u2019s dress from Elizabeth. For the first time\u00a0comparethemarket.com\u00a0used a 60-second radio ad to launch the campaign, which was played out on the Global Radio Network.\\u003c\/p\\u003e\\n\\u003cp\\u003eNow in its third year, Meerkat Movies has surpassed three million app downloads, helping twenty million people go to the cinema, and saving the UK \u00a374,200,000 in cinema tickets. 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