{"id":11554,"date":"2016-10-20T16:09:43","date_gmt":"2016-10-20T15:09:43","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11554"},"modified":"2020-08-24T14:53:07","modified_gmt":"2020-08-24T13:53:07","slug":"make-them-giants","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/make-them-giants","title":{"rendered":"Make Them Giants"},"content":{"rendered":"<div class=\"lazyblock-video-28xWys wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/138721313?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-wuL4Q wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>O2, proud partner of England Rugby, has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z8t1X1 wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>Launched ahead of the biggest tournament in English Rugby history, the animation marks the latest stage of O2\u2019s Wear the Rose campaign which is calling on the nation to get behind England Rugby. Directed by award-winning director, illustrator and animator Elliot Dear, the film follows the England Rugby team as the entire nation Wears the Rose, turning the players into formidable, yet friendly, giants who are ready to take on the world.<br \/><br \/>With a myriad of twists and turns, the film shows England Captain Chris Robshaw, Mike Brown and Courtney Lawes moving from bewilderment as they grow size in their everyday lives, to realisation that the power of support can make them giants \u2013 giants who have the determination, passion and pride in representing their nation and being a formidable force on an international stage.<\/p>\n<p>Over twelve months in the making, and featuring over 6,500 hand-drawn and hand-coloured character frames and 74 hand-painted backgrounds, the 2D animation was created by 30 animators \u2013 headed up by world renowned lead animator Dominic Carola \u2013 who worked 18,420 hours in total to create the 2 minute call to action for English pride and support.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>And for those who want to emulate their heroes, we have\u00a0also made an Avatar Creator where the public can play with face shape, hair styles and even the size of their nose and eyes to create an England Rugby supporter avatar to use across their social media channels as the ultimate symbol of support for the England team.<\/p>\n<p>O2\u2019s Wear the Rose campaign calls on the country to make the team feel like giants through the power of support. Other activities across the summer have so far included the O2 Touch Tour which travelled the country throughout June and July, the launch of a 50,000 Official England shirt giveaway through Priority last month and the recent rebranding of all O2 stores to Wear the Rose.<\/p>\n<p>Visit\u00a0<a href=\"http:\/\/www.o2.co.uk\/weartherose\">www.o2.co.uk\/weartherose<\/a>\u00a0to create an Avatar or follow @O2sports on Twitter and Instagram using the hashtag #WearTheRose<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1naNKp wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            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wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/138979899?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div 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15:08:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Make Them Giants","meta-description":"Launched ahead of the biggest tournament in English Rugby history, the animation marks the latest stage of O2\u2019s Wear the Rose campaign which is calling on the nation to get behind England Rugby. Directed by award-winning director, illustrator and animator Elliot Dear, the film follows the England Rugby team as the entire nation Wears the Rose, turning the players into formidable, yet friendly, giants who are ready to take on the world.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150909at094434.jpg","relateditems":[{"relateditem":{"ID":11547,"post_author":"1","post_date":"2018-02-21 15:54:31","post_date_gmt":"2018-02-21 15:54:31","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256737762\",\"blockId\":\"ZXU7YE\",\"blockUniqueClass\":\"lazyblock-video-ZXU7YE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAfter signing another 10 year sponsorship of The O2 and 19 Academy venues across the UK, O2 charged us with driving awareness and excitement around their live music offering - inspiring more people to ditch the boxsets, get off their arses and get out with their friends for an unforgettable night of live music.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eFrom catching people in a \u2018guilty moment\u2019 [sat on their couch, watching telly], to exciting them with ticket offers via social, to signposting their local O2 Academies via Spotify, YouTube, and O2 stores, this fully integrated campaign leaves people with no excuse not to get out.\\u003c\/p\\u003e\",\"quote\":\"Open your front door. The whole world is outside.\",\"blockId\":\"cxEkX\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-cxEkX\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image128%22,%22caption%22:%22%22,%22id%22:11551,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11551%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image128.jpg%22%7D\",\"blockId\":\"1MOEot\",\"blockUniqueClass\":\"lazyblock-image-full-width-1MOEot\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eTechnology and the pressures of life today makes it all too easy to put life on hold.\u00a0\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Ugrpj\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Ugrpj\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPeople%20all%20too%20frequently%20stay%20in%20and%20catch%20up%20on%20catch-up,%20work%20late,%20finish%20that%20presentation;%20things%20that%20inevitably%20take%20up%20our%20lives%20but%20don%E2%80%99t%20form%20long%20lasting%20memorable%20moments.%20We%20wanted%20to%20inspire%20our%20audience%20to%20get%20out%20to%20unforgettable%20live%20music%20experiences%20with%20their%20friends%20at%20an%20O2%20venue%20near%20them.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EInspired%20by%20the%20curiosity%20and%20wonder%20of%20the%20white%20rabbit%20from%20Alice%20in%20Wonderland,%20we%20created%20a%20story%20where%20everyone%20has%20a%20blue%20rabbit.%20A%20depiction%20of%20your%20inner%20consciousness,%20it%20appears%20at%20times%20when%20you%20are%20not%20making%20the%20most%20of%20your%20life%20and%20inspires%20you%20to%20follow%20it%20with%20a%20promise%20of%20better%20times.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"ZNMA3c\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZNMA3c\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22284769219%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MOBILE_SNAPCHAT_SITE%22,%22caption%22:%22%22,%22id%22:11550,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11550%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MOBILE_SNAPCHAT_SITE.jpg%22%7D%7D,%7B%22video-id%22:%22285963130%22,%22video-source%22:%22vimeo%22,%22image-1152x648%22:%22%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image141%22,%22caption%22:%22%22,%22id%22:11549,%22link%22:%22https:\/\/www.vccp.com\/work\/o2\/follow-the-rabbit-2\/attachment\/image141\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image141.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2k5M7l\",\"blockUniqueClass\":\"lazyblock-carousel-Z2k5M7l\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%220001681%22,%22caption%22:%22%22,%22id%22:11548,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11548%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/0001681.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe new 120 second #FollowTheRabbit commercial \u2013 with its soundtrack\u00a0 specially cut by The Chemical Brothers - first aired in the middle of the Brit Awards on ITV. The campaign was a sensation, appearing across a huge range of channels including Spotify, YouTube and VOD.\u00a0It captured an authentic moment in music, feeling like a music video and generating conversation for the brand.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThis was magnified through a number of channels, such as a specially designed Snapchat lens, which allowed users to follow a blue rabbit towards new live music experiences. A Snapchat ad then encouraged people to play with the lens and share their snaps.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo drive deeper relevance, YouTube, Spotify, display, social, VOD and retail signposted local O2 Academies.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe message was clear - enjoy life, love live music and follow the rabbit, because there really is no substitute for live: once it's gone, it's gone.\\u003c\/p\\u003e\",\"blockId\":\"Z1HXRvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1HXRvt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The message was clear - enjoy life, love live music and follow the rabbit.\",\"blockId\":\"IXkkt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-IXkkt\"} \/-->","post_title":"Follow the Rabbit 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-2","to_ping":"","pinged":"","post_modified":"2020-08-25 20:02:41","post_modified_gmt":"2020-08-25 19:02:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11547","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. 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