{"id":11552,"date":"2020-03-02T16:04:17","date_gmt":"2020-03-02T16:04:17","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11552"},"modified":"2020-08-27T16:45:39","modified_gmt":"2020-08-27T15:45:39","slug":"headline-act","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/headline-act","title":{"rendered":"You&#8217;re Our Headline Act"},"content":{"rendered":"<div class=\"lazyblock-video-211a1j wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/397424643?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-11552","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":11553,"id":11553,"title":"30seccut26lessredDCPd00000902Still002","filename":"30seccut26lessredDCPd00000902Still002.jpg","filesize":26802,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/headline-act\/attachment\/30seccut26lessreddcpd00000902still002-3","alt":"","author":"11","description":"","caption":"","name":"30seccut26lessreddcpd00000902still002-3","status":"inherit","uploaded_to":11552,"date":"2020-08-18 15:04:36","modified":"2020-08-18 15:04:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"O2 puts customers centre stage as the headline act","meta-description":"O2 launches a brand-new, fully integrated, advertising campaign, focussed on putting customers centre stage. Building on its rich heritage in music and live experiences, the campaign is set show how customers are the headline act, highlighting all exclusive perks and benefits of being on O2.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/30seccut26lessredDCPd00000902Still002.jpg","relateditems":[{"relateditem":{"ID":11511,"post_author":"1","post_date":"2018-09-04 14:52:00","post_date_gmt":"2018-09-04 13:52:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"288790222\",\"blockId\":\"2eoub2\",\"blockUniqueClass\":\"lazyblock-video-2eoub2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eWe recognised the power that mobile technology can have as a window out to a universe that is full of potential. So the new brand strategy for O2 drew on their founding insight about the importance of digital oxygen to help everyone feel more alive - from staying social, starting passions and making memories.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eWe built on O2\u2019s longstanding heritage of launching standout campaigns, and our supporting multi-million advertising campaign aims to inspire the public to think about their individual roles within the universe, rallying them to \u2018breathe it all in\u2019 and demonstrating the role that O2 can play to kick start new experiences.\\u003c\/p\\u003e\",\"quote\":\"A bold, new strategic and creative direction for the iconic O2 brand, returning to its roots as a breathe of fresh air for the whole sector.\",\"blockId\":\"BnNi4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BnNi4\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image39%22,%22caption%22:%22%22,%22id%22:11513,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11513%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image39.jpg%22%7D\",\"blockId\":\"ZKUTI3\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZKUTI3\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image116%22,%22caption%22:%22%22,%22id%22:11516,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11516%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image116.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image118%22,%22caption%22:%22%22,%22id%22:11515,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11515%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image118.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22288792700%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2g0NCR\",\"blockUniqueClass\":\"lazyblock-carousel-Z2g0NCR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThen, on 1st September, our hero\u00a0TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet \u2013 Earth \u2013 before plunging underwater and breaking through the surface of the ocean to reveal the night sky. The ad is set to the single Loud Places ft Romy by Jamie xx, also part of band The xx, that last year set the record for the longest run of sold out shows at O2 Academy Brixton.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eA major fully integrated campaign followed, featuring bespoke social first vertical content on channels including Facebook, Twitter, Instagram and Snapchat, as well as partnerships with premium content creators interpreting what \u2018breathe it all in\u2019 means to them. Cinema, broadcast and programmatic video on demand also amplified the creative across visual platforms, while digital out-of-home was rolled out across animated large formats nationwide.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 will also be the first UK brand to use sky recognition technology in a Snapchat world lens. The lens allows Snapchatters to point their phone at the sky to see it transform into the cosmos with George the Poet\u2019s lyrics appearing as words of inspiration. In retail, O2 stores were transformed to feature new highly impactful window creative, aligned with digital and social.\\u003c\/p\\u003e\",\"quote\":\"It launched with some of the biggest the biggest out-of-home spots in the UK.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22jpeg%202%22,%22caption%22:%22%22,%22id%22:11514,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11514%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/jpeg-2.jpg%22%7D\",\"blockId\":\"Z1tk0vO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1tk0vO\"} \/-->","post_title":"Breathe It All In","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breathe-it-all-in","to_ping":"","pinged":"","post_modified":"2020-08-25 19:52:16","post_modified_gmt":"2020-08-25 18:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11511","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10549,"post_author":"11","post_date":"2019-09-18 12:28:38","post_date_gmt":"2019-09-18 11:28:38","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"360785031\",\"blockId\":\"cqf9Q\",\"blockUniqueClass\":\"lazyblock-video-cqf9Q\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe campaign is founded on the power of support, uniting fans and showing how their support can be England\\u2019s armour, helping to prepare the squad as they kick start their bid to conquer the world this weekend.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe 90 second brand film sees mysterious riders burst into a remote forest settlement to rouse its shadowy inhabitants into action, following them through the forging and fitting of the mighty, rose-bearing armour of the England team. 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