{"id":11547,"date":"2018-02-21T15:54:31","date_gmt":"2018-02-21T15:54:31","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11547"},"modified":"2020-08-25T20:02:41","modified_gmt":"2020-08-25T19:02:41","slug":"follow-the-rabbit-2","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/follow-the-rabbit-2","title":{"rendered":"Follow the Rabbit 2"},"content":{"rendered":"<div class=\"lazyblock-video-ZXU7YE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/256737762?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-cxEkX wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Open your front door. The whole world is outside.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>After signing another 10 year sponsorship of The O2 and 19 Academy venues across the UK, O2 charged us with driving awareness and excitement around their live music offering &#8211; inspiring more people to ditch the boxsets, get off their arses and get out with their friends for an unforgettable night of live music.\u00a0<br \/><br \/>From catching people in a \u2018guilty moment\u2019 [sat on their couch, watching telly], to exciting them with ticket offers via social, to signposting their local O2 Academies via Spotify, YouTube, and O2 stores, this fully integrated campaign leaves people with no excuse not to get out.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1MOEot wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image128.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1Ugrpj wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Technology and the pressures of life today makes it all too easy to put life on hold.\u00a0\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-ZNMA3c wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>People all too frequently stay in and catch up on catch-up, work late, finish that presentation; things that inevitably take up our lives but don\u2019t form long lasting memorable moments. We wanted to inspire our audience to get out to unforgettable live music experiences with their friends at an O2 venue near them.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>Inspired by the curiosity and wonder of the white rabbit from Alice in Wonderland, we created a story where everyone has a blue rabbit. A depiction of your inner consciousness, it appears at times when you are not making the most of your life and inspires you to follow it with a promise of better times.\u00a0<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2k5M7l wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/284769219?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MOBILE_SNAPCHAT_SITE.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MOBILE_SNAPCHAT_SITE.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285963130?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image141.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image141.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Z1HXRvt wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001681.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001681.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>The new 120 second #FollowTheRabbit commercial \u2013 with its soundtrack\u00a0 specially cut by The Chemical Brothers &#8211; first aired in the middle of the Brit Awards on ITV. The campaign was a sensation, appearing across a huge range of channels including Spotify, YouTube and VOD.\u00a0It captured an authentic moment in music, feeling like a music video and generating conversation for the brand.\u00a0<br \/><br \/><\/p>\n<p>This was magnified through a number of channels, such as a specially designed Snapchat lens, which allowed users to follow a blue rabbit towards new live music experiences. A Snapchat ad then encouraged people to play with the lens and share their snaps.\u00a0<\/p>\n<p>To drive deeper relevance, YouTube, Spotify, display, social, VOD and retail signposted local O2 Academies.\u00a0\u00a0<\/p>\n<p>The message was clear &#8211; enjoy life, love live music and follow the rabbit, because there really is no substitute for live: once it&#8217;s gone, it&#8217;s gone.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-IXkkt wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The message was clear &#8211; enjoy life, love live music and follow the rabbit. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11547","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108","10111"],"client_id":"10387","hero_video":"288193890","hero_image":{"ID":11545,"id":11545,"title":"Follow_the_rabbit_still_v03","filename":"Follow_the_rabbit_still_v03.jpg","filesize":694399,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/follow-the-rabbit-1\/attachment\/follow_the_rabbit_still_v03","alt":"","author":"11","description":"","caption":"","name":"follow_the_rabbit_still_v03","status":"inherit","uploaded_to":11539,"date":"2020-08-18 14:48:40","modified":"2020-08-18 14:48:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 - Follow the Rabbit 2","meta-description":"Open your front door.   The whole world\u2019s outside.  Last year we launched O2\u2019s #FollowTheRabbit campaign and inspired the nation to get out and enjoy shared live experiences. This year, we took it further with an even stronger focus on live music. This is what O2 are famous for, thanks to their sponsorship of venues across the country. They\u2019ve recently increased their commitment to the UK\u2019s vibrant live music scene by signing a new ten-year deal.  What\u2019s more, they\u2019re continuing to offer O2 customers priority access to gigs and special events.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11539,"post_author":"3","post_date":"2017-03-04 15:41:43","post_date_gmt":"2017-03-04 15:41:43","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"206384104\",\"blockId\":\"2nKwNO\",\"blockUniqueClass\":\"lazyblock-video-2nKwNO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn an age of increased digital consumption: download more content, stare at more screens, stream more video, catch up on TV, catch up on catch-up; O2 wanted to put the spotlight on real-world, real-life experiences.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFollow the Rabbit is O2\u2019s latest integrated campaign where we bring the brand\u2019s focus onto what O2 offers beyond the category norms, reminding consumers that with Priority, O2 customers have the opportunity to experience the thrill of live experiences, be that through music, sport, entertainment and beyond.\\u003c\/p\\u003e\",\"quote\":\"We wanted to put the spotlight on real-world, real-life experiences.\",\"blockId\":\"Z2gd2Lo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gd2Lo\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Follow_the_rabbit%22,%22caption%22:%22%22,%22id%22:11546,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11546%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit.jpg%22%7D\",\"blockId\":\"Dbwt2\",\"blockUniqueClass\":\"lazyblock-image-full-width-Dbwt2\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eIt is these moments that truly enrich our lives, not sitting on the sofa watching Saturday night telly.\\u003c\/h4\\u003e\",\"blockId\":\"Z6EKlu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z6EKlu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Follow_the_rabbit_still_v03%22,%22caption%22:%22%22,%22id%22:11545,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11545%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWith this insight, the \u2018down the rabbit hole\u2019 approach was born, and what better way to bring this to life than through an Alice in Wonderland-esque, O2-blue rabbit: the embodiment of curiosity and intrigue.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe TV and cinema advert introduces the audience to the blue rabbit as it\u2019s illuminated by a single light in a dark, empty space challenging viewers to follow it into the unknown. Sounds of a roaring crowd can be heard while the camera struggles to keep up as the rabbit darts on and off screen, before racing into a packed out venue. Becoming lost in the crowd, the camera pans up to see a stage \u2013as the roar reaches a crescendo.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe spot launched across multiple channels including a considerable presence across social: Facebook, Twitter and Instagram including a #FollowTheRabbit-themed Snapchat lens for anyone who shared Snaps at O2 Academy gigs. Then, throughout March, a number of six-foot tall rabbits were placed around the country at secret locations, giving people who snapped a photo the chance to win money-can\u2019t-buy experiences.\\u003c\/p\\u003e\",\"blockId\":\"1N9sgH\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1N9sgH\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22follow%20the%20rabbit%20O2%20sculptures%22,%22caption%22:%22%22,%22id%22:11544,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11544%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/follow-the-rabbit-O2-sculptures.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22follow%20the%20rabbit%20O2%20sculptures%20selfie%22,%22caption%22:%22%22,%22id%22:11543,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11543%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/follow-the-rabbit-O2-sculptures-selfie.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22follow%20the%20rabbit%20O2%20sculptures%20photo%22,%22caption%22:%22%22,%22id%22:11542,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11542%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/follow-the-rabbit-O2-sculptures-photo.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"aYGe9\",\"blockUniqueClass\":\"lazyblock-carousel-aYGe9\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22follow%20the%20rabbit%20O2%20sculptures%20photo%20(1)%22,%22caption%22:%22%22,%22id%22:11541,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11541%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/follow-the-rabbit-O2-sculptures-photo-1.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22follow%20the%20rabbit%20O2%20sculptures%20selfie%20(1)%22,%22caption%22:%22%22,%22id%22:11540,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11540%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/follow-the-rabbit-O2-sculptures-selfie-1.jpg%22%7D%7D%5D\",\"blockId\":\"TaTEs\",\"blockUniqueClass\":\"lazyblock-two-column-images-TaTEs\"} \/-->","post_title":"Follow the Rabbit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-1","to_ping":"","pinged":"","post_modified":"2020-08-24 14:47:57","post_modified_gmt":"2020-08-24 13:47:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11539","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe had seven weeks, from brief to live, to help Amnesty International change the law that prevented refugee children from living with their families in the UK.\\u003cbr \/\\u003e\\u003cbr \/\\u003eSo two days before Mothering Sunday we staged a living installation on London\u2019s Southbank: \u2018The Undeniable Wonder of Family Life\u2019.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe installation celebrated the joy of spending time with family, something many of us take for granted, but not all of us get to experience... specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe wanted to introduce the issues facing refugee families in a way that British people couldn\u2019t help but empathise with.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eOur living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits.\u00a0 When we see it all from the outside, we notice it\u2019s full of lovely little moments we take for granted.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping...ignoring the fact they were in a glass box, watched by thousands online and in person on London\u2019s busy Southbank.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A giant victory for the families torn apart by war and conflict.\\n\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-1%22,%22caption%22:%22%22,%22id%22:10624,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10624%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-1.jpg%22%7D\",\"blockId\":\"ZMnuy7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnuy7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As people stopped and stared we reminded them that these simple everyday moments are denied to refugees in the UK due to the strict and unfair rules. But that they, the British public, could help by emailing their MPs who had the power to help change those rules.\",\"blockId\":\"9QJ6m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9QJ6m\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-2%22,%22caption%22:%22%22,%22id%22:10625,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10625%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-2.jpg%22%7D\",\"blockId\":\"2tIYhr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2tIYhr\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThousands of people stopped and stared, asked questions, took leaflets. 98,530 people watched the Facebook livestream. 13,715 people were moved to email their local MPs, which exceeded the originally ambitious target. And on 16th March, an overwhelming majority of 129 MPs voted in support of the Refugee Family Reunion Bill, versus 42 against.\\u003c\/h4\\u003e\",\"blockId\":\"ZL1Gu1\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZL1Gu1\"} \/-->","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}