{"id":11533,"date":"2016-10-20T15:34:00","date_gmt":"2016-10-20T14:34:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11533"},"modified":"2020-08-24T14:54:00","modified_gmt":"2020-08-24T13:54:00","slug":"coded","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/coded","title":{"rendered":"Coded"},"content":{"rendered":"<div class=\"lazyblock-video-5aN8P wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/272739132?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2jOn1Y wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This smart and innovative campaign ran online too and was an enormous success. So it\u2019s fair to say that everyone involved well and truly cracked it.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In October this year O2 unveiled a DOOH poster written entirely in code. The campaign, \u2018Coded\u2019, which celebrated the launch of the new OnePlus 3, spoke\u00a0to the code-literate audience and put their skills to the test. Those able to crack the code were able to get their hands on a brand new OnePlus 3 handset within minutes.<\/p>\n<p>Hidden in the code were a location and a password. Individuals had to decipher the information and make their way to the secret location (caf\u00e9s and O2 shops around Shoreditch) and enter the password into the handset. The first person to get it right each day was handed a brand new OnePlus 3 phone. The digital poster was updated with a new location and password each day so people had multiple chances of winning one of these coveted prizes.<\/p>\n<p>\u00a0<\/p>\n<p>The board was located on Shoreditch High Street and the campaign ran alongside social activation, with phones available to be won online as well.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11533","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10108","10111"],"client_id":"10387","hero_video":"","hero_image":{"ID":11535,"id":11535,"title":"decoded","filename":"decoded.jpg","filesize":71684,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/coded\/attachment\/decoded","alt":"","author":"11","description":"","caption":"","name":"decoded","status":"inherit","uploaded_to":11533,"date":"2020-08-18 14:36:00","modified":"2020-08-18 14:36:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":719,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-300x112.jpg","medium-width":300,"medium-height":112,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-1024x383.jpg","large-width":640,"large-height":239,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-1536x575.jpg","1536x1536-width":1536,"1536x1536-height":575,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded.jpg","2048x2048-width":1920,"2048x2048-height":719,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded.jpg","Header-width":1920,"Header-height":719,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded.jpg","Wide-width":1920,"Wide-height":719,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-1152x719.jpg","Square-width":768,"Square-height":479,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-768x719.jpg","Tall-width":307,"Tall-height":287,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-768x719.jpg","Mobile-width":768,"Mobile-height":719,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-768x719.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":719,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded-384x719.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":575}},"meta-title":"O2 Coded","meta-description":"To celebrate the launch of the new OnePlus 3 smartphone, we unveiled a digital poster for O2, written entirely in code. Hidden in the code were a location and a password.  Those who could decipher the code could make their way to a secret location where they would enter the password into a handset. The first person to get it right each day was presented with a brand new OnePlus 3 phone. The poster was then updated digitally with a new location and password for the following day. This smart and innovative campaign ran online too and was an enormous success.  So it\u2019s fair to say that everyone involved well and truly cracked it.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/decoded.jpg","relateditems":[{"relateditem":{"ID":11547,"post_author":"1","post_date":"2018-02-21 15:54:31","post_date_gmt":"2018-02-21 15:54:31","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256737762\",\"blockId\":\"ZXU7YE\",\"blockUniqueClass\":\"lazyblock-video-ZXU7YE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAfter signing another 10 year sponsorship of The O2 and 19 Academy venues across the UK, O2 charged us with driving awareness and excitement around their live music offering - inspiring more people to ditch the boxsets, get off their arses and get out with their friends for an unforgettable night of live music.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eFrom catching people in a \u2018guilty moment\u2019 [sat on their couch, watching telly], to exciting them with ticket offers via social, to signposting their local O2 Academies via Spotify, YouTube, and O2 stores, this fully integrated campaign leaves people with no excuse not to get out.\\u003c\/p\\u003e\",\"quote\":\"Open your front door. 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The campaign was a sensation, appearing across a huge range of channels including Spotify, YouTube and VOD.\u00a0It captured an authentic moment in music, feeling like a music video and generating conversation for the brand.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThis was magnified through a number of channels, such as a specially designed Snapchat lens, which allowed users to follow a blue rabbit towards new live music experiences. A Snapchat ad then encouraged people to play with the lens and share their snaps.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo drive deeper relevance, YouTube, Spotify, display, social, VOD and retail signposted local O2 Academies.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe message was clear - enjoy life, love live music and follow the rabbit, because there really is no substitute for live: once it's gone, it's gone.\\u003c\/p\\u003e\",\"blockId\":\"Z1HXRvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1HXRvt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The message was clear - enjoy life, love live music and follow the rabbit.\",\"blockId\":\"IXkkt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-IXkkt\"} \/-->","post_title":"Follow the Rabbit 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-2","to_ping":"","pinged":"","post_modified":"2020-08-25 20:02:41","post_modified_gmt":"2020-08-25 19:02:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11547","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s a great piece of work, it brings a product proposition to life in a way that is quite difficult to do, but does it so simply and so quickly, you get the idea in a split second.\",\"quotee\":\"Rian Shah, Managing Director, UK Hub, Zenith\",\"blockId\":\"10cJU9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-10cJU9\"} \/-->","post_title":"Oops","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oops","to_ping":"","pinged":"","post_modified":"2020-08-25 20:08:23","post_modified_gmt":"2020-08-25 19:08:23","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11088","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our 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