{"id":11523,"date":"2015-04-03T15:23:20","date_gmt":"2015-04-03T14:23:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11523"},"modified":"2020-08-24T15:07:23","modified_gmt":"2020-08-24T14:07:23","slug":"business-blog","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/business-blog","title":{"rendered":"Business Blog"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z19Mjla wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          O2 Business needed an online content platform unlike any other business advice site.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>O2 Business wanted to show small to medium businesses how the ever-increasing spectrum of technology could make their companies work better.<br \/><br \/>To do this, we needed to inspire, inform, and evangelise these benefits as well as demonstrate how O2 Business could enhance and support this further.<br \/><br \/>But this needed to be more than a blog of latest news and tips. Indeed, for this to work, O2 Business needed an online content platform unlike other business advice sites.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1m8yB9 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150401at1841301600x798.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1Ok7Ao wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>We identified users\u2019 needs and desires, and developed a content strategy pinned around a core set of subjects from inspiration and technology help, to information about working smarter and marketing.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-HNqpw wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This content needed to live in a site that practised what it preached.\n                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-business-Blog-screenshot.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-business-Blog-screenshot.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This content needed to live in a site that practised what it preached, showcasing through its design and use of technology a better, more efficient way to browse and digest content. So we created a fully responsive multi-device optimised site packed full of features unlike the other resources available to this audience.<br \/><br \/><\/p>\n<div>The O2 Business Blog is designed to cater for all manner of media types; from video interviews and event coverage, to articles full of imagery and tips, to product demos, all within one consistent editorial framework.<\/div>\n<div>\u00a0<\/div>\n<div>The site uses some advanced techniques and features to make finding inspiration and information easier for time-stretched business people. The platform is mobile optimised to encourage access from anywhere, without compromising the content, and also uses quick searching with article auto-identification functionality. We also created a reading list tool allowing users to add articles to a personalised library that allows them to read it later.<\/div>\n<div>\u00a0<\/div>\n<div>Monitoring this personal reading list and other browsing data allows us to build user recommendations rather than just giving users related articles based on the keywords within the article. The O2 Business Blog recommends relevant and related content based on what users have shown interest in.<\/div>\n<div>\u00a0<\/div>\n<div>In the long term, it creates a virtual profile to serve users well informed content recommendations, removing the need to search for inspiration, and in turn making a bespoke content hub. Saving time in browsing, and giving users content they will actually want to read when and wherever they are.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11523","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10387","hero_video":"","hero_image":{"ID":11527,"id":11527,"title":"O2-SMB_Responsive-showcase","filename":"O2-SMB_Responsive-showcase.jpg","filesize":57777,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/business-blog\/attachment\/o2-smb_responsive-showcase","alt":"","author":"11","description":"","caption":"","name":"o2-smb_responsive-showcase","status":"inherit","uploaded_to":11523,"date":"2020-08-18 14:22:52","modified":"2020-08-18 14:22:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Business Blog","meta-description":"O2 Business wanted to show small to medium businesses how the ever-increasing spectrum of technology could make their companies work better.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-SMB_Responsive-showcase.jpg","relateditems":[{"relateditem":{"ID":11188,"post_author":"1","post_date":"2018-06-01 10:09:07","post_date_gmt":"2018-06-01 09:09:07","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"106298636\",\"blockId\":\"Z1cj44\",\"blockUniqueClass\":\"lazyblock-video-Z1cj44\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eWhat was the challenge?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make flying easyJet for business a badge of honour and thus reverse the misconception of a trade off between price for quality.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eHow did we meet that challenge?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eOur creative idea \u2018Business Sense\u2019 celebrated business people who rejected establishment thinking and embraced a more progressive and efficient way to do business - redefining the category.\u00a0\\u003c\/p\\u003e\",\"quote\":\"We wanted to make flying easyJet for business a badge of honour.\",\"blockId\":\"DdxQA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-DdxQA\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22vlcsnap-2019-05-16-11h39m20s126%20(2)%22,%22caption%22:%22%22,%22id%22:11193,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/business-sense\/attachment\/vlcsnap-2019-05-16-11h39m20s126-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/06\/vlcsnap-2019-05-16-11h39m20s126-2.jpg%22%7D\",\"blockId\":\"ZJ5JCI\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZJ5JCI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eOff the back of our work we've seen a 25% increase in seat sales, improved revenue per seat by 5.9%, and seen business travel become one of the biggest success stories for easyJet; just under a fifth of their passengers are now people who are travelling for business.\\u003c\/h4\\u003e\",\"blockId\":\"20feH5\",\"blockUniqueClass\":\"lazyblock-text-full-width-20feH5\"} \/-->","post_title":"Business Sense","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"business-sense","to_ping":"","pinged":"","post_modified":"2020-08-25 20:34:06","post_modified_gmt":"2020-08-25 19:34:06","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11188","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11458,"post_author":"1","post_date":"2018-01-01 11:05:21","post_date_gmt":"2018-01-01 11:05:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"249655381\",\"blockId\":\"1THP64\",\"blockUniqueClass\":\"lazyblock-video-1THP64\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe knew that maintaining momentum during such a business-critical period would require no small amount of steadfast marketing - we'd have to drive as many people to their website and app as possible.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eNYD is a tricky moment to gain cut-through or share of voice. It's saturated with brands vying for attention, with Just Eat alone predicting it would sell 500,000 dishes that day.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also knew that NYD is plagued with the same old monotonous dialogue; new year, new you, righting wrongs and writings resolutions. With each and every brand competing for virtuosity share.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make things even more challenging, it's statistically the most hungover day of the year - meaning an audience that weren't exactly geared and primed to watch ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo rather than cook up the same old advertising, pandering to the same old clich\u00e9s, we launched a pop-up 24-hour channel full of content people would truly want in their time of need.\\u003c\/p\\u003e\",\"quote\":\"New Year's Day is the most important day of the year for takeaways. It's also the biggest sales driving-day for Domino's, with the brand expecting to make eight pizzas a second.\",\"blockId\":\"Z18VxWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18VxWR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185653%22,%22caption%22:%22%22,%22id%22:11467,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11467%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185653.jpg%22%7D\",\"blockId\":\"ZYU8ft\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZYU8ft\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe result? A total takeover of Sky Channel 539; a one-stop-shop for the most soothing, relaxing content imaginable - with absolutely no brainpower required. Think sleeping puppies, a crackinling fireplace, and a 'live' stream of a stream.\\u003c\/h4\\u003e\",\"blockId\":\"ZBjP7S\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBjP7S\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185551%22,%22caption%22:%22%22,%22id%22:11466,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11466%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185551.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSo, how did we do?\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe brought just over\u00a0\\u003cb\\u003e9 million impressions,\u00a0\\u003c\/b\\u003esplit across Facebook, Instagram Stories, Twitter and Spotify ads, including influencers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAs the campaign carried through, we started to get people talking - earning a total of\u00a0\\u003cb\\u003e101 million impressions\\u003c\/b\\u003e. With 85 million impressions direct from social buzz and chatter, and the rest from press coverage both on-site and on social.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThose impressions soon turned into action; we almost quadrupled traffic to\u00a0\\u003cb\\u003e387.4%\\u003c\/b\\u003e\u00a0and app opens to\u00a0\\u003cb\\u003e110%\\u003c\/b\\u003e\u00a0against the daily average.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eEventually, that actions got the tills ringing - with the campaign driving a\u00a0\\u003cb\\u003e19.3%\\u003c\/b\\u003e\u00a0YoY increase in online sales.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results paid dividend, with\u00a0\\u003cb\\u003e14.7%\\u003c\/b\\u003e\u00a0of sales coming directly from social ads, delivering \u00a3387.4 in online sales - that's a\u00a0\\u003cb\\u003e17x\\u003c\/b\\u003e\u00a0Return on Advertising Spend.\\u003c\/p\\u003e\",\"blockId\":\"zBNSC\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zBNSC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185743%22,%22caption%22:%22%22,%22id%22:11465,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11465%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185743.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185828%22,%22caption%22:%22%22,%22id%22:11464,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11464%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185828.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185357%22,%22caption%22:%22%22,%22id%22:11463,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11463%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185357.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185641%22,%22caption%22:%22%22,%22id%22:11462,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11462%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185641.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185912%22,%22caption%22:%22%22,%22id%22:11461,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11461%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185912.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2ph5UO\",\"blockUniqueClass\":\"lazyblock-carousel-Z2ph5UO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to maintain business momentum on the biggest day of the year for Domino's. We think we did alright.\",\"blockId\":\"Z1gafua\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gafua\"} \/-->","post_title":"The Recovery Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"recovery-channel","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:30","post_modified_gmt":"2021-08-02 15:53:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11458","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}