{"id":11507,"date":"2019-05-23T14:25:54","date_gmt":"2019-05-23T13:25:54","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11507"},"modified":"2020-08-24T12:37:09","modified_gmt":"2020-08-24T11:37:09","slug":"runaway-train-25","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/national-center-for-missing-exploited-children\/runaway-train-25","title":{"rendered":"Runaway Train 25"},"content":{"rendered":"<div class=\"lazyblock-video-Z25xr35 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/338050534?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1kTs6A wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          NCMEC and M\/H VCCP have launched Runaway Train 25 to reinvent the search for missing children with a phenomenal geo-targeted music video                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The National Center for Missing &amp; Exploited Children (NCMEC) and advertising agency M\/H VCCP have announced the launch of Runaway Train 25, a cross-industry initiative to reinvent the search for missing children with the release of a new music video. The video reinterprets the award-winning Soul Asylum song &#8220;Runaway Train&#8221; with musical artists Jamie N Commons and Skylar Grey featuring Gallant.<\/p>\n<p>In the 1990s, the original &#8220;Runaway Train&#8221; video by Soul Asylum, NCMEC and director Tony Kaye featured 36 missing kids. After it aired on MTV, 21 of those missing kids were recovered. Runaway Train 25 is directed by RSA Film&#8217;s Emmy-award winner Jake Scott and the record is produced by Grammy-nominated producer Jayson DeZuzio of KIDinaKORNER.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-YlzUi wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS2.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-O08Pc wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>The release comes ahead of National Missing Children&#8217;s Day on Saturday, May 25, 2019.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2qHKmV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ARTIST_FACEBOOK_PARTNERS2.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ARTIST_FACEBOOK_PARTNERS2.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The video automatically updates itself with the profiles of missing children from the NCMEC database based on a viewer&#8217;s location, which people can share across Twitter and other social media platforms.<\/p>\n<p>&#8220;We know that it only takes one person to find a missing child. Last year, NCMEC assisted law enforcement with over 25,000 cases of missing children, the vast majority were runaways,&#8221; said NCMEC President and CEO John Clark. &#8220;This video is a game changer. It highlights critical issues runaways face and will show real pictures of missing children. By creating and sharing this video, everyone has the ability to make a difference in their communities. It&#8217;s truly incredible. This would not have been possible without the hard work and dedication of M\/H VCCP and all of our amazing partners.&#8221;\u00a0<br \/><br \/>People can now visit runawaytrain25.com to view the dynamic music video. Runaway Train 25 asks people who visit the website to share the music video on Twitter and other social media channels using #MissingKids and #RunawayTrain25 to help publicize cases through their personal networks and change the search for missing children across the country. The site will have functionality to make it easier to find and report missing kids, such as pausing on the image of a child and reporting where they&#8217;ve been seen, in addition to allowing users to create and share a custom video for a missing loved one or someone missing from their community.<br \/><br \/>Digital billboards and transit screens nationwide will support the initiative using geo-targeted dynamic feeds to display photos of missing children by location. The donated ads will also drive users online to view and share the Runaway Train 25 music video.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z147ghz wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        There is nothing more powerful than when a community comes together to solve a problem. NCMEC&#8217;s Milk Carton campaign was one of the most ingenious, iconic campaigns ever. It was always current and always local. We conceived of Runaway Train 25 as a way to bring art and technology together to accomplish the same thing in video form for finding missing kids. On this passionate mission, we assembled a community of very talented and generous people and partners to help us. Now, we hope that Runaway Train 25 resonates with communities across the country so that NCMEC can bring home more kids than ever before. \n        <cite>John Matejczyk, Founder and Chief Creative Officer, M\/H VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11507","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10236","hero_video":"","hero_image":{"ID":11510,"id":11510,"title":"PORTRAIT_FACEBOOK_PARTNERS1","filename":"PORTRAIT_FACEBOOK_PARTNERS1.jpg","filesize":52677,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/national-center-for-missing-exploited-children\/runaway-train-25\/attachment\/portrait_facebook_partners1","alt":"","author":"11","description":"","caption":"","name":"portrait_facebook_partners1","status":"inherit","uploaded_to":11507,"date":"2020-08-18 13:27:03","modified":"2020-08-18 13:27:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"NCMEC and M\/H VCCP Launch Runaway Train 25 to Reinvent the Search for Missing Children with Geo-Targeted Music Video","meta-description":"Today, the National Center for Missing & Exploited Children (NCMEC) and advertising agency M\/H VCCP announce the launch of Runaway Train 25, a cross-industry initiative to reinvent the search for missing children with the release of a new music video. The video reinterprets the award-winning Soul Asylum song \"Runaway Train\" with musical artists Jamie N Commons and Skylar Grey featuring Gallant.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PORTRAIT_FACEBOOK_PARTNERS1.jpg","relateditems":[{"relateditem":{"ID":10551,"post_author":"3","post_date":"2019-03-06 12:40:28","post_date_gmt":"2019-03-06 12:40:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321724643\",\"blockId\":\"9j5N4\",\"blockUniqueClass\":\"lazyblock-video-9j5N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\u2019s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is why Amnesty International UK organised the first ever \u2018Family-free Zone\u2019 on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together.\\u003c\/p\\u003e\",\"quote\":\"Amnesty creates first ever 'family-free' zone.\",\"blockId\":\"V83fO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-V83fO\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-international%22,%22caption%22:%22%22,%22id%22:10573,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-international-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-international.jpg%22%7D\",\"blockId\":\"9NaU3\",\"blockUniqueClass\":\"lazyblock-image-full-width-9NaU3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn't enjoy the view, take pictures, sit, chat or eat in the zone together.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Zargsu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zargsu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-internation_2%22,%22caption%22:%22%22,%22id%22:10574,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-internation_2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-internation_2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanizing the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign builds on the success of Amnesty\u2019s\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/amnesty-international\/the-undeniable-wonders-of-family-life\\u0022\\u003einstallation on the Southbank last year\u00a0\\u003c\/a\\u003ewhere they placed families in a glass box over Mothering Sunday, and had them carry out their normal routines; playing Monopoly, watching TV, eating pizza. It demonstrated the undeniable wonder of everyday family life that many refugees were being denied, and resulted in 13,715 people emailing their MPs and 129 MPs voting in favour of the Refugee Family Reunion Bill.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\\u003cstrong\\u003eJonny Parker, Creative Director at VCCP, said:\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u0022We're delighted to be helping support Amnesty International keep refugee families together. We had a great reaction from the public and we're hoping loads more will take action to make sure humanity wins on this issue.\\u0022\\u003c\/div\\u003e\",\"blockId\":\"Z27xVQv\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z27xVQv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show the Government that there is still widespread public support to change this issue, by highlighting the ridiculousness of these rules. The \u2018Family-free Zone\u2019 parodies the absurdity of these rules and asks the UK public to back our call to the Home Secretary to change them once and for all.\",\"quotee\":\"Sam Strudwick, Head of Communications and Engagement at Amnesty International\",\"blockId\":\"ZmbdPS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZmbdPS\"} \/-->","post_title":"Family Free Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-free-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 10:17:03","post_modified_gmt":"2020-08-25 09:17:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10551","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.\",\"blockId\":\"Z27zMvD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27zMvD\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-train-jump-storror%202%22,%22caption%22:%22%22,%22id%22:11039,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11039%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-train-jump-storror-2.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-rooftop-storror%202%22,%22caption%22:%22%22,%22id%22:11040,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11040%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-rooftop-storror-2.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-containers-storror%202%22,%22caption%22:%22%22,%22id%22:11041,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11041%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-containers-storror-2.jpg%22%7D\",\"blockId\":\"ZsSKeI\",\"blockUniqueClass\":\"lazyblock-image-grid-ZsSKeI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EBuilding%20on%20their%20successful%20Live%20For%20The%20Story%20brand%20proposition,%20the%20company%20hopes%20the%20adrenaline-fuelled%20video%20resonates%20with%20its%20customers,%20and%20encourages%20them%20to%20experience%20something%20new%20with%20a%20Canon%20camera.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ECanon%20Europe%E2%80%99s%20fully%20integrated%20campaign%20will%20run%20across%20Europe%20from%20Monday%2025th%20June%20in%20a%20variety%20of%20channels%20including:%20Print,%20Digital,%20Social,%20PR,%20VOD,%20CRM%20and%20In-store\/retail.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1ygEBX\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285092024%22%7D,%7B%22video-id%22:%22285092192%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22281403668%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"YtxnY\",\"blockUniqueClass\":\"lazyblock-carousel-YtxnY\"} \/-->","post_title":"What's your next first?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"storror","to_ping":"","pinged":"","post_modified":"2022-06-29 16:09:59","post_modified_gmt":"2022-06-29 15:09:59","post_content_filtered":"","post_parent":10209,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11032","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10534,"post_author":"1","post_date":"2018-06-04 10:33:00","post_date_gmt":"2018-06-04 09:33:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281831100\",\"blockId\":\"HTwwu\",\"blockUniqueClass\":\"lazyblock-video-HTwwu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners.\\u003c\/p\\u003e\\n\\u003cp\\u003eOne of those plans is the introduction of the Ultra Low Emission Zone (ULEZ) from April 2019. This campaign is designed to drive awareness of the poor quality of London\u2019s air, as well as to introduce the Ultra Low Emission Zone that is designed to help clean it up.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe issue of air quality is challenging. Firstly, due to it being invisible, poor air quality is not seen as an urgent concern. Furthermore, people are resigned to it and struggle to see how they, alone, can make a difference. So how do we create both impact and urgency around an intangible issue that is currently perceived as tomorrow\u2019s problem?\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign we created focused on those who are affected most by the poor quality of London\u2019s air; the capital\u2019s children. The shocking fact is, every single child in London is breathing toxic air every day, mainly caused by vehicle pollution, which has long-term consequences on their health. Air pollution is as insidious as it is invisible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe film brings this to life, with an emotive story, showing how children are affected everyday at school. It tells the story of a school playtime. Children are enjoying themselves in their playground.\u00a0As they play, we see the children surrounded by floating orbs and, whilst they don\u2019t notice or interact with the orbs at all, the orbs are everywhere. The end of the film reveals that the orbs are in fact a visual metaphor for air pollution.\\u003c\/p\\u003e\",\"quote\":\"1.9 million children in London breath toxic air daily mainly caused by road vehicles.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ulez_image%22,%22caption%22:%22%22,%22id%22:10559,%22link%22:%22https:\/\/www.vccp.com\/work\/tfl\/ultra-low-emission-zone\/attachment\/ulez_image\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ulez_image.jpg%22%7D\",\"blockId\":\"Z1ttORR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ttORR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2221384%20TfL%20ULEZ%20Framing%20Pan%20Lon%2048s%20Campaign%22,%22caption%22:%22%22,%22id%22:10556,%22link%22:%22https:\/\/www.vccp.com\/work\/tfl\/ultra-low-emission-zone\/attachment\/21384-tfl-ulez-framing-pan-lon-48s-campaign\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/06\/21384-TfL-ULEZ-Framing-Pan-Lon-48s-Campaign-scaled.jpg%22%7D\",\"blockId\":\"Z5wlQg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z5wlQg\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"To further land the message in the choice of music, VCCP worked with the London Youth Choir to rework the Hollies classic \u201cThe Air that I breathe\u201d into a moving child\u2019s plea to Londoners to clean up the air. In the display, they captured a series of beautiful portraits of London\u2019s school children who will be directly affected by the Ultra Low Emission Zone.\",\"blockId\":\"RVRaC\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-RVRaC\"} \/-->","post_title":"Ultra Low Emission Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ultra-low-emission-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 19:59:24","post_modified_gmt":"2020-08-25 18:59:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10534","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}