{"id":11504,"date":"2019-04-11T14:19:23","date_gmt":"2019-04-11T13:19:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11504"},"modified":"2020-08-24T12:42:36","modified_gmt":"2020-08-24T11:42:36","slug":"project-olympia","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/project-olympia","title":{"rendered":"Project Olympia"},"content":{"rendered":"<div class=\"lazyblock-video-nVTqf wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/341625967?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2hbkFv wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We&#8217;re excited to announce the launch of the new M\u00fcllerlight campaign.\n                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Our latest campaign launches the new M\u00fcllerlight recipe; that&#8217;s thicker, creamier, fat free and now with 0% added sugar &#8211; their personal best!<br \/><br \/>The TV spot stars British athlete and World Champion Katarina Johnson-Thompson &#8211; she knows all about achieving a personal best, so there\u2019s no-one better than her to deliver this news, and encourage others to achieve theirs.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1EntdB wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_11_15.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1kcmGg wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>The campaign supports M\u00fcller&#8217;s wider initiative to inspire the nation to live healthier and happy lifestyles &#8211; and forms one of the biggest multimedia marketing campaigns in M\u00fcller\u2019s history.\u00a0The TV edit will be amplified by a national print campaign as well as in-store activity in all major supermarkets.\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11504","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10247","hero_video":"","hero_image":{"ID":11506,"id":11506,"title":"VCC_MULI386_030_MullerHighJumpUK_00_00_13_07","filename":"VCC_MULI386_030_MullerHighJumpUK_00_00_13_07.jpg","filesize":37860,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/project-olympia\/attachment\/vcc_muli386_030_mullerhighjumpuk_00_00_13_07","alt":"","author":"11","description":"","caption":"","name":"vcc_muli386_030_mullerhighjumpuk_00_00_13_07","status":"inherit","uploaded_to":11504,"date":"2020-08-18 13:20:18","modified":"2020-08-18 13:20:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Project Olympia","meta-description":"We're delighted to announce the launch of the new M\u00fcllerlight campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCC_MULI386_030_MullerHighJumpUK_00_00_13_07.jpg","relateditems":[{"relateditem":{"ID":10551,"post_author":"3","post_date":"2019-03-06 12:40:28","post_date_gmt":"2019-03-06 12:40:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321724643\",\"blockId\":\"9j5N4\",\"blockUniqueClass\":\"lazyblock-video-9j5N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\u2019s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is why Amnesty International UK organised the first ever \u2018Family-free Zone\u2019 on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together.\\u003c\/p\\u003e\",\"quote\":\"Amnesty creates first ever 'family-free' zone.\",\"blockId\":\"V83fO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-V83fO\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-international%22,%22caption%22:%22%22,%22id%22:10573,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-international-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-international.jpg%22%7D\",\"blockId\":\"9NaU3\",\"blockUniqueClass\":\"lazyblock-image-full-width-9NaU3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn't enjoy the view, take pictures, sit, chat or eat in the zone together.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Zargsu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zargsu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-internation_2%22,%22caption%22:%22%22,%22id%22:10574,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-internation_2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-internation_2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanizing the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign builds on the success of Amnesty\u2019s\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/amnesty-international\/the-undeniable-wonders-of-family-life\\u0022\\u003einstallation on the Southbank last year\u00a0\\u003c\/a\\u003ewhere they placed families in a glass box over Mothering Sunday, and had them carry out their normal routines; playing Monopoly, watching TV, eating pizza. It demonstrated the undeniable wonder of everyday family life that many refugees were being denied, and resulted in 13,715 people emailing their MPs and 129 MPs voting in favour of the Refugee Family Reunion Bill.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\\u003cstrong\\u003eJonny Parker, Creative Director at VCCP, said:\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u0022We're delighted to be helping support Amnesty International keep refugee families together. We had a great reaction from the public and we're hoping loads more will take action to make sure humanity wins on this issue.\\u0022\\u003c\/div\\u003e\",\"blockId\":\"Z27xVQv\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z27xVQv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show the Government that there is still widespread public support to change this issue, by highlighting the ridiculousness of these rules. The \u2018Family-free Zone\u2019 parodies the absurdity of these rules and asks the UK public to back our call to the Home Secretary to change them once and for all.\",\"quotee\":\"Sam Strudwick, Head of Communications and Engagement at Amnesty International\",\"blockId\":\"ZmbdPS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZmbdPS\"} \/-->","post_title":"Family Free Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-free-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 10:17:03","post_modified_gmt":"2020-08-25 09:17:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10551","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10777,"post_author":"3","post_date":"2019-11-22 12:28:54","post_date_gmt":"2019-11-22 12:28:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"374956982\",\"blockId\":\"2flsQ4\",\"blockUniqueClass\":\"lazyblock-video-2flsQ4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCadbury\u2019s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country and letting people send chocolate secretly to someone they love, for free.\u00a0\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eTo mark the launch of the Postal Service we have created a new TVC that captures the magic of the postal service tour from a preview pop up earlier this month.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was filmed on\u00a0location at the St Alban\u2019s Secret Santa Postal Service, showcasing the live activation and featuring interviews with excited participants.\\u003c\/p\\u003e\",\"quote\":\"Cadbury's Secret Santa Postal Service has returned with a new TVC that celebrates the generous ritual of secret gifting to a loved one.\",\"blockId\":\"Z1cqgd3\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1cqgd3\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%228346_2019_11_01_CADBURYS_0130_R1%22,%22caption%22:%22%22,%22id%22:10778,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10778%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0130_R1.jpg%22%7D\",\"blockId\":\"23KtqL\",\"blockUniqueClass\":\"lazyblock-image-full-width-23KtqL\"} \/-->","post_title":"Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ecret-santa-2019","to_ping":"","pinged":"","post_modified":"2020-08-24 10:58:11","post_modified_gmt":"2020-08-24 09:58:11","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10777","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.\",\"blockId\":\"Z27zMvD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27zMvD\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-train-jump-storror%202%22,%22caption%22:%22%22,%22id%22:11039,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11039%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-train-jump-storror-2.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-rooftop-storror%202%22,%22caption%22:%22%22,%22id%22:11040,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11040%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-rooftop-storror-2.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-containers-storror%202%22,%22caption%22:%22%22,%22id%22:11041,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11041%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-containers-storror-2.jpg%22%7D\",\"blockId\":\"ZsSKeI\",\"blockUniqueClass\":\"lazyblock-image-grid-ZsSKeI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EBuilding%20on%20their%20successful%20Live%20For%20The%20Story%20brand%20proposition,%20the%20company%20hopes%20the%20adrenaline-fuelled%20video%20resonates%20with%20its%20customers,%20and%20encourages%20them%20to%20experience%20something%20new%20with%20a%20Canon%20camera.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ECanon%20Europe%E2%80%99s%20fully%20integrated%20campaign%20will%20run%20across%20Europe%20from%20Monday%2025th%20June%20in%20a%20variety%20of%20channels%20including:%20Print,%20Digital,%20Social,%20PR,%20VOD,%20CRM%20and%20In-store\/retail.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1ygEBX\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285092024%22%7D,%7B%22video-id%22:%22285092192%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22281403668%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"YtxnY\",\"blockUniqueClass\":\"lazyblock-carousel-YtxnY\"} \/-->","post_title":"What's your next first?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"storror","to_ping":"","pinged":"","post_modified":"2022-06-29 16:09:59","post_modified_gmt":"2022-06-29 15:09:59","post_content_filtered":"","post_parent":10209,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11032","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}