{"id":11493,"date":"2017-09-04T13:47:24","date_gmt":"2017-09-04T12:47:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11493"},"modified":"2020-08-24T14:31:47","modified_gmt":"2020-08-24T13:31:47","slug":"re-branding-londons-most-exciting-neighbourhood","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/kings-cross\/re-branding-londons-most-exciting-neighbourhood","title":{"rendered":"Re-branding London&#8217;s most exciting neighbourhood"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-maBwG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          A new visual and verbal branding has launched to support London\u2019s most exciting creative quarter.                   <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>SomeOne has been working alongside Argent, local residents, retailers &amp; restaurateurs to help better connect this unique central London location.<\/p>\n<p>Hundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London\u2019s most exciting neighbourhoods.<\/p>\n<p>Great brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style\u2026 this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1SnPD6 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115531.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115531.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133502.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133502.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133451.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133451.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115601.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115601.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133440.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133440.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1eqKBs wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Very few areas of London offer such a rich collection of things to see, eat, drink and do. It\u2019s time people start to discover what\u2019s happening at King\u2019s Cross.\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-kYM6i wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133427.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133427.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>As a place so rich in diverse offers, from Google\u2019s cutting-edge tech, to Saint Martins world-class creativity \u2014 this is a place of radical thinking mixed with international food and drink \u2014 it makes for a magnetic mix.<br \/><br \/>North of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.<br \/><br \/><\/p>\n<p>From music festivals to \u2018designjunction\u2019. King\u2019s Cross hosts public events to rival almost any other part of London.<\/p>\n<p>To reflect this position, SomeOne has been working with the teams at King\u2019s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u2019s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.<\/p>\n<p>Extensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Xt60s wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115652.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-rn4m2 wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>The new brand work is all hosted on SomeOne\u2019s custom CloudLines platform.\u00a0Doing away with dull, unread PDF guidelines so often deployed in branding programmes.<br \/><br \/>The live cloud-hosted site carries analytics that enable\u00a0<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>those involved in the branding to see what is being used, where and when.\u00a0As is essential with any modern brand,\u00a0 it means that the elements used in the communications can be swiftly and seamlessly adapted to better fit with the audience\u2019s needs.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-RJHat wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        &#8220;An overwhelming sense of individualism was found in all parts of the research. From residents who call King\u2019s Cross home, to creative retailers who are flocking there to offer more original products and services.&#8221; \n        <cite>Simon Manchipp, Founder of SomeOne<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11493","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10105"],"client_id":"10216","hero_video":"","hero_image":{"ID":11501,"id":11501,"title":"Screen Shot 20180516 at 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12:48:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"King's Cross","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133403.jpg","relateditems":[{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe had seven weeks, from brief to live, to help Amnesty International change the law that prevented refugee children from living with their families in the UK.\\u003cbr \/\\u003e\\u003cbr \/\\u003eSo two days before Mothering Sunday we staged a living installation on London\u2019s Southbank: \u2018The Undeniable Wonder of Family Life\u2019.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe installation celebrated the joy of spending time with family, something many of us take for granted, but not all of us get to experience... specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe wanted to introduce the issues facing refugee families in a way that British people couldn\u2019t help but empathise with.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eOur living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits.\u00a0 When we see it all from the outside, we notice it\u2019s full of lovely little moments we take for granted.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping...ignoring the fact they were in a glass box, watched by thousands online and in person on London\u2019s busy Southbank.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A giant victory for the families torn apart by war and conflict.\\n\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-1%22,%22caption%22:%22%22,%22id%22:10624,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10624%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-1.jpg%22%7D\",\"blockId\":\"ZMnuy7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnuy7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As people stopped and stared we reminded them that these simple everyday moments are denied to refugees in the UK due to the strict and unfair rules. But that they, the British public, could help by emailing their MPs who had the power to help change those rules.\",\"blockId\":\"9QJ6m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9QJ6m\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-2%22,%22caption%22:%22%22,%22id%22:10625,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10625%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-2.jpg%22%7D\",\"blockId\":\"2tIYhr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2tIYhr\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThousands of people stopped and stared, asked questions, took leaflets. 98,530 people watched the Facebook livestream. 13,715 people were moved to email their local MPs, which exceeded the originally ambitious target. And on 16th March, an overwhelming majority of 129 MPs voted in support of the Refugee Family Reunion Bill, versus 42 against.\\u003c\/h4\\u003e\",\"blockId\":\"ZL1Gu1\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZL1Gu1\"} \/-->","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10628,"post_author":"1","post_date":"2018-07-11 16:13:43","post_date_gmt":"2018-07-11 15:13:43","post_content":"<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2011%22,%22caption%22:%22%22,%22id%22:10643,%22link%22:%22https:\/\/www.vccp.com\/work\/asos\/using-outdoor-to-build-digital-corridors\/attachment\/face-body-11\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-11.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWith a vision to become the world\u2019s number one fashion and beauty destination for 20 something\u2019s globally, ASOS needed to tackle increasing competition and wake up a dormant audience.\\u003c\/p\\u003e\\n\\u003cp\\u003eWhilst they were making strides towards achieving their ambitious targets with over 13 million active users and continued YoY growth, increased competition from the likes of Pretty Little Thing and Boohoo had resulted in a slowdown in steady growth for ASOS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe core challenge was to regain control and find new and engaging ways to create fame on the high street whilst staying true to ASOS\u2019s digital roots.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking collaboratively with the ASOS in-house brand, creative and media teams we conducted extensive market, consumer and brand analysis that enabled us to develop a concentrated campaign idea that we knew would resonate.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe went about building brand recognition, consideration and engagement via a media first that saw our key insight around social and gaming deliver integrated marketing efficiencies and memorability across every corner of the campaign.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1xlV9J\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1xlV9J\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Face%20_%20Body%2012%22,%22caption%22:%22%22,%22id%22:10642,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10642%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-_-Body-12.jpg%22%7D\",\"blockId\":\"Z1jxwtB\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1jxwtB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe launched their first ever out-of-home campaign in partnership with Gen Z-er\u2019s favourite, Snapchat, to target a fashion forward group that knew of ASOS but were shopping elsewhere.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe were bold enough to launch their unique \u2018Go Play\u2019 Snapcode as a teaser across high street OOH formats in the lead up to the brand launch itself. 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The setting of the Isle of Skye was chosen as it was known and loved by each photographer.\u00a0\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe shoot saw the photographers briefed before sunrise on location, before getting out for the day, kitted out in Berghaus, with their group of friends to shoot and enjoy the landscape, capturing both inspirational shots and more detailed, close in shots highlighting the Berghaus clothing.\\u003c\/p\\u003e\",\"quote\":\"Berghaus has launched their Autumn Winter range - an impressive out of home and social campaign.\",\"blockId\":\"Z29Lts6\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z29Lts6\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2223207%20Berghaus%20Liv%20Wall%201992x432px%201%22,%22caption%22:%22%22,%22id%22:10564,%22link%22:%22https:\/\/www.vccp.com\/work\/berghaus\/time-to-get-out\/attachment\/23207-berghaus-liv-wall-1992x432px-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-1.jpg%22%7D\",\"blockId\":\"z8Buw\",\"blockUniqueClass\":\"lazyblock-image-full-width-z8Buw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eKeen to reach their audience in their native and digital environment, the campaign will run on social channels where the Berghaus audience seek inspiration plus large scale out of home sites. 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