{"id":11472,"date":"2018-11-13T11:32:08","date_gmt":"2018-11-13T11:32:08","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11472"},"modified":"2020-08-24T12:56:07","modified_gmt":"2020-08-24T11:56:07","slug":"staying-at-home-with-jimmy-bullard","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/staying-at-home-with-jimmy-bullard","title":{"rendered":"Staying at home with Jimmy Bullard"},"content":{"rendered":"<div class=\"lazyblock-video-Z1OS7vE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/310306418?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2lhvoG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The Official Food of not going to International Football Tournaments                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Every four years football moves from the back pages to dominate the majority of column inches and newsfeeds alike. It becomes the sole topic of conversation around the watercooler and takes over screens up and down the countries. But just like pizza, we think the tournament is best enjoyed from the comfort of your sofa.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Kfdap wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/298602351?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/310321546?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/310322349?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/310323526?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-12au0r wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>To reinforce this message, we teamed up with ex-footballer Jimmy Bullard who, despite a strong career, never played for England, thus making him a pro when it comes to staying at home for the big games.\u00a0We created a series of films that ran episodically on social channels during the first few weeks of the tournament.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>Each film showed a different element of Jimmy\u2019s time spent at home during the tournament &#8211; from learning Russian (just in case) to showing off his, ahem, impressive trophy room. What\u2019s more, we partnered with SportBible, whos extension of the Jimmy Bullard idea became their most-watched branded video content to-date.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z21AD71 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        &#8220;Who better to represent the true spirit of watching the football from the comfort of your own home, than with Jimmy Bullard, one of the best players to never play for England? What Jimmy lacks in national team caps he more than makes up for in his ability to deliver deadpan lines to camera, and laugh at himself in the process. \n        <cite>Tony Holdway, Sales and Marketing Director, Domino\u2019s Pizza Group<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11472","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107","10108"],"client_id":"10337","hero_video":"","hero_image":{"ID":11473,"id":11473,"title":"DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL","filename":"DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL.jpg","filesize":45408,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/staying-at-home-with-jimmy-bullard\/attachment\/domin18033_dominos_world_cup_trophy_room_still","alt":"","author":"11","description":"","caption":"","name":"domin18033_dominos_world_cup_trophy_room_still","status":"inherit","uploaded_to":11472,"date":"2020-08-18 10:33:25","modified":"2020-08-18 10:33:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Staying at home for International Tournaments with Jimmy Bullard","meta-description":"Every four years football moves from the back pages to dominate the majority of column inches and newsfeeds alike. It becomes the sole topic of conversation around the watercooler and takes over screens up and down the countries. But just like pizza, we think the tournament is best enjoyed from the comfort of your sofa.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/DOMIN18033_Dominos_World_Cup_TROPHY_ROOM_STILL.jpg","relateditems":[{"relateditem":{"ID":11300,"post_author":"3","post_date":"2016-11-21 15:20:00","post_date_gmt":"2016-11-21 15:20:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"285459809\",\"blockId\":\"Zzba0\",\"blockUniqueClass\":\"lazyblock-video-Zzba0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eFollowing their successful (and first ever!) art exhibition for dogs, MORE TH\\u0026gt;N has embarked on yet another category first: the world\u2019s premiere pet show that celebrates dogs and cats for being, well, dogs and cats.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eBark In The Park was our most ambitious and immersive brand content campaign to date for MORE TH\\u0026gt;N. The live event and social amplification was a perfect demonstration of MORE TH\\u0026gt;N\u2019s mission to improve the health and happiness of pets.\u00a0 Created by VCCP and Icon, the activation was all about two key objectives \u2013 create a dog-friendly, free event, and create truly shareable pet content for millions online.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP\u2019s creative concept was built on the insight that many pets were getting a raw deal with pet shows. If pets could design a dog and cat show, Bark In The Park would be the outcome.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets. \",\"blockId\":\"1Y1wdc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Y1wdc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6188%22,%22caption%22:%22%22,%22id%22:11302,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11302%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6188.jpg%22%7D\",\"blockId\":\"Z13Gdv8\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z13Gdv8\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThere was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1E5m8v\",\"blockUniqueClass\":\"lazyblock-text-full-width-1E5m8v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6548%22,%22caption%22:%22%22,%22id%22:11301,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11301%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6548.jpg%22%7D\",\"text\":\"\\u003cp\\u003eInstead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain\u2019s Got Talent fame.\\u003c\/p\\u003e\\n\\u003cp\\u003eAll the action was streamed on Facebook Live, plus we published highlights in a \u2028range of highly entertaining GIF and slow-motion video formats.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eThe most live-streamed event of the day on Facebook was Doggy Diving. We didn't forget about cats either. Our purry competitors showed off their skills in the 10m Box slide, the Sofa Scratch Down and 3 other events.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eThe event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn\u2019t be there got a slice of the action too.\u00a0\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Ucfai\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1Ucfai\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. 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So the new brand strategy for O2 drew on their founding insight about the importance of digital oxygen to help everyone feel more alive - from staying social, starting passions and making memories.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eWe built on O2\u2019s longstanding heritage of launching standout campaigns, and our supporting multi-million advertising campaign aims to inspire the public to think about their individual roles within the universe, rallying them to \u2018breathe it all in\u2019 and demonstrating the role that O2 can play to kick start new experiences.\\u003c\/p\\u003e\",\"quote\":\"A bold, new strategic and creative direction for the iconic O2 brand, returning to its roots as a breathe of fresh air for the whole sector.\",\"blockId\":\"BnNi4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BnNi4\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image39%22,%22caption%22:%22%22,%22id%22:11513,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11513%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image39.jpg%22%7D\",\"blockId\":\"ZKUTI3\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZKUTI3\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image116%22,%22caption%22:%22%22,%22id%22:11516,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11516%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image116.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image118%22,%22caption%22:%22%22,%22id%22:11515,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11515%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image118.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22288792700%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2g0NCR\",\"blockUniqueClass\":\"lazyblock-carousel-Z2g0NCR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThen, on 1st September, our hero\u00a0TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet \u2013 Earth \u2013 before plunging underwater and breaking through the surface of the ocean to reveal the night sky. The ad is set to the single Loud Places ft Romy by Jamie xx, also part of band The xx, that last year set the record for the longest run of sold out shows at O2 Academy Brixton.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eA major fully integrated campaign followed, featuring bespoke social first vertical content on channels including Facebook, Twitter, Instagram and Snapchat, as well as partnerships with premium content creators interpreting what \u2018breathe it all in\u2019 means to them. Cinema, broadcast and programmatic video on demand also amplified the creative across visual platforms, while digital out-of-home was rolled out across animated large formats nationwide.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 will also be the first UK brand to use sky recognition technology in a Snapchat world lens. The lens allows Snapchatters to point their phone at the sky to see it transform into the cosmos with George the Poet\u2019s lyrics appearing as words of inspiration. In retail, O2 stores were transformed to feature new highly impactful window creative, aligned with digital and social.\\u003c\/p\\u003e\",\"quote\":\"It launched with some of the biggest the biggest out-of-home spots in the UK.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22jpeg%202%22,%22caption%22:%22%22,%22id%22:11514,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11514%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/jpeg-2.jpg%22%7D\",\"blockId\":\"Z1tk0vO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1tk0vO\"} \/-->","post_title":"Breathe It All In","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breathe-it-all-in","to_ping":"","pinged":"","post_modified":"2020-08-25 19:52:16","post_modified_gmt":"2020-08-25 18:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11511","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11217,"post_author":"3","post_date":"2018-09-17 10:55:00","post_date_gmt":"2018-09-17 09:55:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"290252953\",\"blockId\":\"iiy19\",\"blockUniqueClass\":\"lazyblock-video-iiy19\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eeasyJet, Europe\u2019s leading airline, have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers\u2019 imaginations when dreaming about their next getaway.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. The film ends as Senior First Officer Diana Gomes da Silva flies off into the sun setting over a patchwork of European destinations, asking viewers to \u2018Imagine where we can take you\u2019.\\u003c\/div\\u003e\",\"quote\":\"We conjured up a world of imagination in the clouds for easyJet's exciting new brand launch.\",\"blockId\":\"1ejS2o\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1ejS2o\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22291555069%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22291555346%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22291555602%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1iL3oz\",\"blockUniqueClass\":\"lazyblock-carousel-1iL3oz\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eThe work is fittingly set against the sounds of Cat Power\u2019s \u2018Dreams\u2019.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"127iTE\",\"blockUniqueClass\":\"lazyblock-text-full-width-127iTE\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22monday%20drop%20off%20oog%20(1)%22,%22caption%22:%22%22,%22id%22:11222,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/imagine\/attachment\/monday-drop-off-oog-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1.jpg%22%7D\",\"blockId\":\"1DJTOH\",\"blockUniqueClass\":\"lazyblock-image-full-width-1DJTOH\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers.\",\"quotee\":\"Lis Blair, Chief Marketing Officer (easyJet)\",\"blockId\":\"6RH1Q\",\"blockUniqueClass\":\"lazyblock-quote-full-width-6RH1Q\"} \/-->","post_title":"Imagine","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"imagine","to_ping":"","pinged":"","post_modified":"2020-08-24 13:05:37","post_modified_gmt":"2020-08-24 12:05:37","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11217","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}