{"id":11448,"date":"2019-01-01T10:55:51","date_gmt":"2019-01-01T10:55:51","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11448"},"modified":"2021-08-02T16:52:57","modified_gmt":"2021-08-02T15:52:57","slug":"new-years-day","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/new-years-day","title":{"rendered":"The Official Food of Your Happy Place"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-image-top-aligned-aQxSk wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-256.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-256.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p class=\"Body\">Following on from last year\u2019s incredibly successful\u00a0\u2018Recovery Channel\u2019, Domino\u2019s\u00a0has found another way to help the hungover masses this New Year\u2019s Day.<\/p>\n<p class=\"Body\">\u2018The Official Food Of Your Happy Place\u2019\u00a0is a one-day campaign created by VCCPme, which lets people take a break from their self-induced grogginess by visiting\u00a0a\u00a0\u2018happy place\u2019\u00a0on their smartphones.<\/p>\n<p class=\"Body\">Domino\u2019s knows that the first day of the year is all about rest and recovery, so the creation of the Snapchat and Facebook 360 paradise is the perfect New Year\u2019s Day distraction.\u00a0<a href=\"https:\/\/www.facebook.com\/DominosPizza\/videos\/336874660481665\/\" target=\"_blank\" rel=\"noopener noreferrer\">Have a play around with it here.<\/a><\/p>\n<p class=\"Body\">In short, it\u2019s the ultimate place to recover from a big NYE.<\/p>\n<p class=\"Body\">For those regret-filled revellers not on Snapchat, the campaign is supported by 360-degree Facebook posts that allows people to visit and explore a similarly-idyllic and soothing destination.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-MwXv4 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u201cWe know the first day of the year is all about rest and recovery, so the creation of the Snapchat and Facebook 360 paradise is the perfect New Year\u2019s Day distraction.\u201d \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11448","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107","10111"],"client_id":"10337","hero_video":"","hero_image":{"ID":11451,"id":11451,"title":"NYD Banner 2","filename":"NYD-Banner-2.jpg","filesize":122809,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/new-years-day\/attachment\/nyd-banner-2","alt":"","author":"11","description":"","caption":"","name":"nyd-banner-2","status":"inherit","uploaded_to":11448,"date":"2020-08-18 09:57:59","modified":"2020-08-18 09:57:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"The Official Food of Your Happy Place","meta-description":"Following on from last year\u2019s incredibly successful \u2018Recovery Channel\u2019, Domino\u2019s has found another way to help the hungover masses this New Year\u2019s Day.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NYD-Banner-2.jpg","relateditems":[{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe had seven weeks, from brief to live, to help Amnesty International change the law that prevented refugee children from living with their families in the UK.\\u003cbr \/\\u003e\\u003cbr \/\\u003eSo two days before Mothering Sunday we staged a living installation on London\u2019s Southbank: \u2018The Undeniable Wonder of Family Life\u2019.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe installation celebrated the joy of spending time with family, something many of us take for granted, but not all of us get to experience... specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe wanted to introduce the issues facing refugee families in a way that British people couldn\u2019t help but empathise with.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eOur living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits.\u00a0 When we see it all from the outside, we notice it\u2019s full of lovely little moments we take for granted.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping...ignoring the fact they were in a glass box, watched by thousands online and in person on London\u2019s busy Southbank.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A giant victory for the families torn apart by war and conflict.\\n\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-1%22,%22caption%22:%22%22,%22id%22:10624,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10624%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-1.jpg%22%7D\",\"blockId\":\"ZMnuy7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnuy7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As people stopped and stared we reminded them that these simple everyday moments are denied to refugees in the UK due to the strict and unfair rules. But that they, the British public, could help by emailing their MPs who had the power to help change those rules.\",\"blockId\":\"9QJ6m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9QJ6m\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-2%22,%22caption%22:%22%22,%22id%22:10625,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10625%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-2.jpg%22%7D\",\"blockId\":\"2tIYhr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2tIYhr\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThousands of people stopped and stared, asked questions, took leaflets. 98,530 people watched the Facebook livestream. 13,715 people were moved to email their local MPs, which exceeded the originally ambitious target. And on 16th March, an overwhelming majority of 129 MPs voted in support of the Refugee Family Reunion Bill, versus 42 against.\\u003c\/h4\\u003e\",\"blockId\":\"ZL1Gu1\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZL1Gu1\"} \/-->","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10712,"post_author":"1","post_date":"2018-11-16 09:58:00","post_date_gmt":"2018-11-16 09:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301249150\",\"blockId\":\"1wxAux\",\"blockUniqueClass\":\"lazyblock-video-1wxAux\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe campaign, created by VCCPme, aims to raise awareness of the dangers children face in the world\u2019s poorest communities and encourage people to sponsor a child. This is the first campaign created by VCCP since its appointment as lead creative agency in September 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eEach bear (named Hope) is fitted with a tag on its wrist with directions on how people can help build awareness of the world\u2019s most vulnerable children by sharing the bear on social media.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo support the launch, World Vision questioned more than 1,000 UK parents to find out the extreme lengths they\u2019d go to make sure their children are not parted from their favourite toys.\\u003c\/p\\u003e\",\"quote\":\"2,000 \u201clost\\u0022 teddy bears have appeared on UK high streets to launch World Vision UK\u2019s latest campaign\",\"blockId\":\"Z23jBD2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23jBD2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2243ffb845-3464-4b45-a0c6-c672405212e6%22,%22caption%22:%22%22,%22id%22:10713,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10713%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/43ffb845-3464-4b45-a0c6-c672405212e6.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22f31ae973-edd5-4cbd-8e7f-99a5b12abe44%22,%22caption%22:%22%22,%22id%22:10714,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10714%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/f31ae973-edd5-4cbd-8e7f-99a5b12abe44.jpg%22%7D%7D%5D\",\"blockId\":\"sq06h\",\"blockUniqueClass\":\"lazyblock-two-column-images-sq06h\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAccording to the research, almost half (45%) of UK parents have purchased duplicates of their child\u2019s favourite toy in case it gets lost or damaged. 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Hope is not just an insight driven solution to this, she\u2019s the first chapter in us telling the real story of World Vision\u2019s cause.\",\"quotee\":\"Gavin Hilton, Strategy Partner (VCCPme)\",\"blockId\":\"Z1GiSsO\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1GiSsO\"} \/-->","post_title":"Lost bears","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lost-bears","to_ping":"","pinged":"","post_modified":"2020-08-25 19:03:43","post_modified_gmt":"2020-08-25 18:03:43","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10712","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}