{"id":11435,"date":"2020-06-24T10:39:18","date_gmt":"2020-06-24T09:39:18","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&p=11435"},"modified":"2020-08-27T16:33:50","modified_gmt":"2020-08-27T15:33:50","slug":"dominos-joy-missing-out","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/dominos-joy-missing-out","title":{"rendered":"Joy + Missing Out"},"content":{"rendered":"
\r\n
\r\n \r\n
\r\n \r\n
\r\n \r\n
\r\n A live action cast with puppets and animation creates completely eclectic world of joy <\/blockquote>\r\n \r\n \t\t\t \t\t\t
\r\n \r\n \r\n \"\"\r\n <\/picture>\r\n <\/div>\r\n <\/div>\r\n \r\n
\r\n \t\t

We recently launched three exciting new Domino\u2019s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in.\u00a0\u00a0

The \u2018Joy + Missing Out\u2019 spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy.

JOMO might sound like a bit of a contradiction – how can you be \u201cMissing Out\u201d and yet still filled with \u201cJoy\u201d? The films show exactly how that can happen – you get a whole lot of JOMO, and it\u2019s all thanks to some tasty Domino\u2019s and our favourite shows on All4.\u00a0

Directed by Jon Riche, each film followed a complex production process with most of the elements being shot or created separately to then be brought together in post-production by the team at Unit. The result is explosive and vibrant 15 second films which grab the viewer\u2019s attention instantly. Stand-out spots which create the most joyous world possible and one that resonates with All4\u2019s audience.<\/p>\n

\u00a0<\/div>\n
On the launch of the new idents, Rebecca Rose, Head of Marketing, Domino\u2019s said, \u201cWe tasked VCCP to come up with an execution that disrupts the market and fits seamlessly with our All4 audience. VCCP have done an incredible job, particularly in creating an extension of our JOMO campaign that feels relevant and timely in the current situation.\u00a0<\/div>\n

These idents are our way of telling people to make the most of their night in with a Domino\u2019s. The incredibly fun execution is instantly attention-grabbing and is a great fit for our brand, as well as the All4 demographic.\u201d<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

\r\n
\r\n
\r\n