{"id":11401,"date":"2020-04-14T17:38:46","date_gmt":"2020-04-14T16:38:46","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11401"},"modified":"2020-08-24T10:22:02","modified_gmt":"2020-08-24T09:22:02","slug":"six-months-time","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/six-months-time","title":{"rendered":"Six Months Time"},"content":{"rendered":"<div class=\"lazyblock-carousel-Z2iubdL wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405843633?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405848426?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405847942?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405843633?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405848426?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2rm773 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          After the actual pandemic, the biggest worry for most people, right now, is financial security.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Laura_Thumbnail_1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Laura_Thumbnail_1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p class=\"p1\">Nationwide Building Society wanted to let their members know they\u2019re here for them in these difficult times, but how to do that when so many other brands with similar public service roles, are all saying the same thing?<\/p>\n<p class=\"p1\">They decided to look to the future, and today sees the release of the latest iteration of the Voices Nationwide campaign, in which artists from previous campaigns are asked:<\/p>\n<p class=\"p1\">&#8216;What would you like to say to yourself in six months\u2019 time?&#8217;<\/p>\n<p class=\"p1\">The three films were all turned around in a week, and all filmed by the artists, in their own homes, during lockdown.\u00a0<\/p>\n<p class=\"p1\">Deanna Rodger, Maria Ferguson &amp; Matt Abbott and Laura Smyth talk about life under lockdown, marriage, relationships, family and childcare, all with an immediacy, intimacy and authenticity that have become the signature of the Voices Nationwide campaign.<\/p>\n<p class=\"p1\">But most importantly, they convey hope.\u00a0<\/p>\n<p class=\"p1\">Hope that when we look back, we\u2019ll have taken with us all the good things that came out of this terrible adversity.<\/p>\n<p class=\"p1\">The three adverts are as follows:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\">Matt Abbott and Maria Ferguson, both from London and who met through Nationwide, talk about what matters most to them with their wedding day planned for six months\u2019 time.<\/li>\n<li class=\"li3\">Deanna Rodger, from Bristol, talks about the things we should remember when once the pandemic eases.<\/li>\n<li class=\"li3\">Laura Smyth, from London, discusses what she learnt during the lockdown period.<\/li>\n<\/ul>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1LOTOO wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        At a time when the future is uncertain for all of us, who better to turn to than artists, whom societies have always turned to in times of crisis to give us hope, make us smile and articulate how so many of us feel? \n        <cite>Jim Thornton, Deputy ECD, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11401","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10329","hero_video":"","hero_image":{"ID":11403,"id":11403,"title":"MM_Thumbnail_1","filename":"MM_Thumbnail_1.jpg","filesize":47458,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/six-months-time\/attachment\/mm_thumbnail_1-2","alt":"","author":"11","description":"","caption":"","name":"mm_thumbnail_1-2","status":"inherit","uploaded_to":11401,"date":"2020-08-17 16:39:19","modified":"2020-08-17 16:39:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Voices Nationwide","meta-description":"Nationwide Building Society wanted to let their members know they\u2019re here for them in these difficult times, but how to do that when so many other brands with similar public service roles, are all saying the same thing?","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MM_Thumbnail_1.jpg","relateditems":[{"relateditem":{"ID":10668,"post_author":"7","post_date":"2020-04-08 16:59:22","post_date_gmt":"2020-04-08 15:59:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eTo drive donations, 100 limited edition prints will be\\u00a0up\\u00a0for sale. The ten other artists who have lent their skills\\u00a0are\\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\\u00a0Bett Norris,\\u00a0Cajsa Holgersson, and Oli Frape.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eBlack and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eZo\\u00eb Abrams, Executive Director at the British Red Cross said: \\u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\\u00a0although this virus may mean we are apart, kindness will keep us together.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\\u00a0can make a difference. There has already been\\u00a0an outpouring of\\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\\u00a0with\\u00a0the launch of a public manifesto across press, social and \\u00a0a 30\\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\\u00a07 April\\u00a0and will be released throughout April.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eOver 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\\u00a0to get help or give help\\u00a0they should\\u00a0visit redcross.org.uk\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe Red Cross online shop can be visited at \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u0022\\u003ehttps:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThis is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.\\u003c\\\/p\\u003e\",\"quote\":\"In response to the UK\\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign to reassure the public that though the virus may keep us apart, kindness will keep us together.\",\"blockId\":\"WUkn1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-WUkn1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9%22,%22caption%22:%22%22,%22id%22:11810,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/british-red-cross\\\/kindness-will-keep-us-together\\\/attachment\\\/brcr20001_british_red_cross_covid19_content_16x9-5\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9.jpg%22%7D\",\"blockId\":\"Z2s2sp7\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2s2sp7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Kindness and creativity abound during times of crisis. These artworks will help share a positive and reassuring message throughout this isolation.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP Kin\",\"blockId\":\"1qfAXx\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1qfAXx\"} \/-->","post_title":"Kindness Will Keep Us Together","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kindness-will-keep-us-together","to_ping":"","pinged":"","post_modified":"2020-08-27 16:40:47","post_modified_gmt":"2020-08-27 15:40:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10668","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11376,"post_author":"3","post_date":"2020-01-06 17:05:31","post_date_gmt":"2020-01-06 17:05:31","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22383977929%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22383978089%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22383978348%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"14eWX\",\"blockUniqueClass\":\"lazyblock-carousel-14eWX\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was the first lender on the high street to offer a comprehensive package of mortgage options and advice for older borrowers.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe Later Life TV campaign launched with a series of 60 second adverts, which will be followed by shorter 30 second adverts. It comprises five films featuring a variety of voices in conversation from across the county that strike a heartfelt note about what it means to manage your finances as you get to retirement age and beyond, each telling a different story in their own words. From recently retired couples to widowers, each film is a glimpse into the real lives of people who are looking to continue to enjoy their later years without added financial hardships.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn addition to the TV advertising, this latest campaign will utilise a variety of other advertising and marketing channels including TV, press, digital banners as well as the Society\u2019s owned channels and forms part of our wider \u2018Voices Nationwide\u2019 campaign, which aims to celebrate people\u2019s lives and stories in their own words.\\u003c\/p\\u003e\",\"quote\":\"We have launched a new campaign for Nationwide aimed at highlighting the Society\u2019s suite of mortgage products available to support those in and approaching retirement.\",\"blockId\":\"Z2kGTKL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2kGTKL\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Real people filmed, unscripted, talking about their very real hopes and fears for financing their old age. Once again our Nationwide work manages to treat a very sensitive subject with warmth, wit, charm, emotion, and, most importantly, authenticity. I'm so proud of the team that work so hard to create such real, different and emotive work for such a wonderful brand. \",\"quotee\":\"Jim Thornton, Deputy Executive Creative Director at VCCP\",\"blockId\":\"Z2kiIe1\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2kiIe1\"} \/-->","post_title":"Later life mortgages","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"later-life-mortgages","to_ping":"","pinged":"","post_modified":"2020-08-24 10:51:30","post_modified_gmt":"2020-08-24 09:51:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11376","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[1],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}