{"id":11394,"date":"2019-08-13T17:25:00","date_gmt":"2019-08-13T16:25:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11394"},"modified":"2020-08-24T12:24:39","modified_gmt":"2020-08-24T11:24:39","slug":"payday-saveday","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/payday-saveday","title":{"rendered":"PayDay SaveDay"},"content":{"rendered":"<div class=\"lazyblock-video-ZhWcKN wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530372?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1TcTI2 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          There are more than 11 million people in the UK with less than \u00a3100 in savings.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In response to this saving crisis we have launched a new campaign with Nationwide. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless of who with.<\/p>\n<p>The work uses comedy to try and make what can be a difficult subject into something both relatable and light-hearted. And, as with all of Nationwide\u2019s previous adverts, all the words were written solely by the people involved in each advert.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z40T2E wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530578?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530620?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530783?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530825?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/353530934?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Vaomi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>The adverts were created by organising and filming a stand-up comedy night involving several up-and-coming comedians who took the theme of savings and put their own personal spin on it in front of a live audience.\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-1d2fXX wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>The approach to use humour and stand-up comedy is one which research confirmed was successful in engaging people on a topic they typically ignore. Instead, people found the adverts relatable, accessible and authentic.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>It forms part of our wider \u2018Voices Nationwide\u2019 campaign, which aims to celebrate people\u2019s lives and stories in their own words. The use of comedy sees a new genre of voice being showcased, following on from spoken word, music, and everyday overheard conversations.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1Fa8Qf wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_MaisieAdam.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1MYoya wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This is such a serious issue we don\u2019t care with whom or where or how much we all save on payday, as long as we save something, with someone. And if there is one group of people who can take a topic none of us want to think about, talk about or engage with, and make us look at it in a whole new light, it&#8217;s comedians. Putting on a comedy night with eight up and coming stand-ups and filming it live, in front of a live audience, we&#8217;ve ended up with a suite of authentic \u2018voices\u2019 talking from personal experience about a subject everyone can relate to. \n        <cite>Jim Thornton, Deputy Executive Creative Director, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11394","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10329","hero_video":"","hero_image":{"ID":11397,"id":11397,"title":"Nationwide_PayDaySaveDay_SunilPatel","filename":"Nationwide_PayDaySaveDay_SunilPatel.jpg","filesize":100063,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/payday-saveday\/attachment\/nationwide_paydaysaveday_sunilpatel","alt":"","author":"11","description":"","caption":"","name":"nationwide_paydaysaveday_sunilpatel","status":"inherit","uploaded_to":11394,"date":"2020-08-17 16:30:54","modified":"2020-08-17 16:30:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"PayDay SaveDay","meta-description":"In response to a savings crisis in the UK where more than 11 million people have less than \u00a3100 in savings, Nationwide Building Society has launched a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless of who with.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","relateditems":[{"relateditem":false},{"relateditem":{"ID":11511,"post_author":"1","post_date":"2018-09-04 14:52:00","post_date_gmt":"2018-09-04 13:52:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"288790222\",\"blockId\":\"2eoub2\",\"blockUniqueClass\":\"lazyblock-video-2eoub2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eWe recognised the power that mobile technology can have as a window out to a universe that is full of potential. So the new brand strategy for O2 drew on their founding insight about the importance of digital oxygen to help everyone feel more alive - from staying social, starting passions and making memories.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eWe built on O2\u2019s longstanding heritage of launching standout campaigns, and our supporting multi-million advertising campaign aims to inspire the public to think about their individual roles within the universe, rallying them to \u2018breathe it all in\u2019 and demonstrating the role that O2 can play to kick start new experiences.\\u003c\/p\\u003e\",\"quote\":\"A bold, new strategic and creative direction for the iconic O2 brand, returning to its roots as a breathe of fresh air for the whole sector.\",\"blockId\":\"BnNi4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BnNi4\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image39%22,%22caption%22:%22%22,%22id%22:11513,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11513%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image39.jpg%22%7D\",\"blockId\":\"ZKUTI3\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZKUTI3\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image116%22,%22caption%22:%22%22,%22id%22:11516,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11516%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image116.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image118%22,%22caption%22:%22%22,%22id%22:11515,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11515%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image118.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22288792700%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2g0NCR\",\"blockUniqueClass\":\"lazyblock-carousel-Z2g0NCR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThen, on 1st September, our hero\u00a0TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet \u2013 Earth \u2013 before plunging underwater and breaking through the surface of the ocean to reveal the night sky. The ad is set to the single Loud Places ft Romy by Jamie xx, also part of band The xx, that last year set the record for the longest run of sold out shows at O2 Academy Brixton.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eA major fully integrated campaign followed, featuring bespoke social first vertical content on channels including Facebook, Twitter, Instagram and Snapchat, as well as partnerships with premium content creators interpreting what \u2018breathe it all in\u2019 means to them. Cinema, broadcast and programmatic video on demand also amplified the creative across visual platforms, while digital out-of-home was rolled out across animated large formats nationwide.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 will also be the first UK brand to use sky recognition technology in a Snapchat world lens. The lens allows Snapchatters to point their phone at the sky to see it transform into the cosmos with George the Poet\u2019s lyrics appearing as words of inspiration. In retail, O2 stores were transformed to feature new highly impactful window creative, aligned with digital and social.\\u003c\/p\\u003e\",\"quote\":\"It launched with some of the biggest the biggest out-of-home spots in the UK.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22jpeg%202%22,%22caption%22:%22%22,%22id%22:11514,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11514%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/jpeg-2.jpg%22%7D\",\"blockId\":\"Z1tk0vO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1tk0vO\"} \/-->","post_title":"Breathe It All In","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breathe-it-all-in","to_ping":"","pinged":"","post_modified":"2020-08-25 19:52:16","post_modified_gmt":"2020-08-25 18:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11511","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}