{"id":11389,"date":"2018-07-03T17:19:45","date_gmt":"2018-07-03T16:19:45","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11389"},"modified":"2020-08-24T13:40:13","modified_gmt":"2020-08-24T12:40:13","slug":"origins","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/origins","title":{"rendered":"Origins"},"content":{"rendered":"<div class=\"lazyblock-video-ZUJXdf wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/278155422?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-ZptKo1 wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Nationwide has launched the next phase of their Voices campaign with this TV spot, \u201cThe Birth of the Building Society\u201d. Telling the true story of how building societies came to be, it\u2019s a compelling account of the very beginnings of the social movement that started in 1775. The poem shows us what happens when every day people help everyday people and is a perfect encapsulation of the Nationwide ethos.<\/p>\n<p>The new poem was written and performed by Stephen Morrison-Burke. Born and raised in Northfield, south Birmingham, Stephen\u2019s talent for writing first came to public attention in 2012 when he was chosen as the city\u2019s youngest poet laureate in its 20 year history.\u00a0<\/p>\n<p>The film was shot on location in Birmingham and features key locations from Birmingham\u2019s industrial history including the Black Country Living Museum and Gas Street Basin.<br \/>The new film launches on Monday 2nd July, and will run alongside an OOH campaign that goes into more detail on the foundations of Nationwide.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1VQNA2 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It is such a joy to work on a brand with such a rich and socially beneficial history that still informs everything they do today. It\u2019s even more of a joy to work with an artist who so beautifully encapsulates that history in just 45 seconds each. Makes our job very easy. \n        <cite>Jim Thornton, Deputy Executive Creative Director (VCCP)<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11389","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10329","hero_video":"278155422","hero_image":{"ID":11390,"id":11390,"title":"Stephen Morrison-Burke (1)","filename":"Stephen-Morrison-Burke-1.jpg","filesize":65993,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/origins\/attachment\/stephen-morrison-burke-1","alt":"","author":"11","description":"","caption":"","name":"stephen-morrison-burke-1","status":"inherit","uploaded_to":11389,"date":"2020-08-17 16:21:24","modified":"2020-08-17 16:21:24","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1196,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-1024x538.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","1536x1536-width":1196,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","2048x2048-width":1196,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","Header-width":1196,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","Wide-width":1196,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","Facebook-width":1196,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"Origins","meta-description":"Nationwide today launches the next film as part of their Voices campaign with this latest TV spot, \u201cThe Birth of the Building Society\u201d. Telling the true story of how building societies came to be, it\u2019s a compelling account of the very beginnings of the social movement that started in 1775. The poem shows us what happens when every day people help everyday people and is a perfect encapsulation of the Nationwide ethos.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Stephen-Morrison-Burke-1.jpg","relateditems":[{"relateditem":{"ID":11361,"post_author":"3","post_date":"2018-02-01 16:44:17","post_date_gmt":"2018-02-01 16:44:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256764259\",\"blockId\":\"ZE15j5\",\"blockUniqueClass\":\"lazyblock-video-ZE15j5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe have just released a new series of films from comedy duo, Flo \\u0026amp; Joan, who are masters of serving up perfectly crafted observations on British life.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices.\\u003cbr \/\\u003e\\u003cbr \/\\u003eHence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.\\u003c\/p\\u003e\",\"quote\":\"The next instalment in our \u2018Voices Nationwide\u2019 campaign.\",\"blockId\":\"Z2gfJuu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gfJuu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22256764523%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22256767110%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z23HqcB\",\"blockUniqueClass\":\"lazyblock-carousel-Z23HqcB\"} \/-->","post_title":"Flo and Joan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flo-and-joan","to_ping":"","pinged":"","post_modified":"2020-08-24 14:10:44","post_modified_gmt":"2020-08-24 13:10:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11361","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}