{"id":11376,"date":"2020-01-06T17:05:31","date_gmt":"2020-01-06T17:05:31","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11376"},"modified":"2020-08-24T10:51:30","modified_gmt":"2020-08-24T09:51:30","slug":"later-life-mortgages","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/later-life-mortgages","title":{"rendered":"Later life mortgages"},"content":{"rendered":"<div class=\"lazyblock-carousel-14eWX wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/383977929?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/383978089?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/383978348?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2kGTKL wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We have launched a new campaign for Nationwide aimed at highlighting the Society\u2019s suite of mortgage products available to support those in and approaching retirement.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was the first lender on the high street to offer a comprehensive package of mortgage options and advice for older borrowers.<br \/><br \/>The Later Life TV campaign launched with a series of 60 second adverts, which will be followed by shorter 30 second adverts. It comprises five films featuring a variety of voices in conversation from across the county that strike a heartfelt note about what it means to manage your finances as you get to retirement age and beyond, each telling a different story in their own words. From recently retired couples to widowers, each film is a glimpse into the real lives of people who are looking to continue to enjoy their later years without added financial hardships.<br \/><br \/>In addition to the TV advertising, this latest campaign will utilise a variety of other advertising and marketing channels including TV, press, digital banners as well as the Society\u2019s owned channels and forms part of our wider \u2018Voices Nationwide\u2019 campaign, which aims to celebrate people\u2019s lives and stories in their own words.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2kiIe1 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Real people filmed, unscripted, talking about their very real hopes and fears for financing their old age. Once again our Nationwide work manages to treat a very sensitive subject with warmth, wit, charm, emotion, and, most importantly, authenticity. I&#8217;m so proud of the team that work so hard to create such real, different and emotive work for such a wonderful brand.  \n        <cite>Jim Thornton, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11376","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10329","hero_video":"","hero_image":{"ID":11377,"id":11377,"title":"Guilt Fair no text","filename":"Guilt-Fair-no-text.jpg","filesize":110936,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/later-life-mortgages\/attachment\/guilt-fair-no-text","alt":"","author":"11","description":"","caption":"","name":"guilt-fair-no-text","status":"inherit","uploaded_to":11376,"date":"2020-08-17 16:06:30","modified":"2020-08-17 16:06:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Later life mortgages","meta-description":"Nationwide has launched a new campaign aimed at highlighting the Society\u2019s suite of mortgage products available to support those in and approaching retirement.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Guilt-Fair-no-text.jpg","relateditems":[{"relateditem":{"ID":11361,"post_author":"3","post_date":"2018-02-01 16:44:17","post_date_gmt":"2018-02-01 16:44:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256764259\",\"blockId\":\"ZE15j5\",\"blockUniqueClass\":\"lazyblock-video-ZE15j5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe have just released a new series of films from comedy duo, Flo \\u0026amp; Joan, who are masters of serving up perfectly crafted observations on British life.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices.\\u003cbr \/\\u003e\\u003cbr \/\\u003eHence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.\\u003c\/p\\u003e\",\"quote\":\"The next instalment in our \u2018Voices Nationwide\u2019 campaign.\",\"blockId\":\"Z2gfJuu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gfJuu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22256764523%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22256767110%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z23HqcB\",\"blockUniqueClass\":\"lazyblock-carousel-Z23HqcB\"} \/-->","post_title":"Flo and Joan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flo-and-joan","to_ping":"","pinged":"","post_modified":"2020-08-24 14:10:44","post_modified_gmt":"2020-08-24 13:10:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11361","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11585,"post_author":"3","post_date":"2019-06-02 17:04:47","post_date_gmt":"2019-06-02 16:04:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"340497075\",\"blockId\":\"Z2abbsl\",\"blockUniqueClass\":\"lazyblock-video-Z2abbsl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBritvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis will be the first \u2018natural energy drink\u2019 to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWith energy cited as the fastest growing reason why people drink soft drinks, Purdey\u2019s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Excitingly, this is the first time a 'natural energy drink' has advertised on TV.\",\"blockId\":\"Z1Euouv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Euouv\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2205%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11588,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11588%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/05-purdey_still.jpg%22%7D\",\"blockId\":\"UwkRP\",\"blockUniqueClass\":\"lazyblock-image-full-width-UwkRP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThis new campaign takes inspiration from the surprising amount of energy found in the natural world. 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