{"id":11368,"date":"2020-03-06T16:55:07","date_gmt":"2020-03-06T16:55:07","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11368"},"modified":"2020-08-27T16:41:33","modified_gmt":"2020-08-27T15:41:33","slug":"isa-prize-draw","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/isa-prize-draw","title":{"rendered":"ISA prize draw"},"content":{"rendered":"<div class=\"lazyblock-carousel-yHrlu wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe 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<\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2uu6zq wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Nationwide launches new campaign to get more of the nation saving this ISA season.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Amir-4.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Amir-4.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We have launched a new campaign with Nationwide to promote their new ISA prize draw, which gives savers the chance to win up to \u00a320,000 \u2013 the current annual ISA allowance. This forms part of the Society\u2019s wider efforts to get the nation saving again.<\/p>\n<p>The draw is open to new and existing members and, to qualify, ISA balances only need to be increased by \u00a3100 or more by the time the prize draw entry period closes at the end of April.<br \/>Entries into the ISA prize draw open on Friday 6 March and close on Thursday 30 April, ensuring members have the option of either using this year\u2019s or next year\u2019s tax-free allowance to enter.\u00a0<\/p>\n<p>The \u00a3500,000 giveaway will see savers getting ten chances to win the top prize of \u00a320,000, with a further ten prizes of \u00a310,000 and 40 prizes of \u00a35,000.<\/p>\n<p>Created by VCCP, the four new films showcase stand up comedians Adam Rowe, Amir Khosohkan, Laura Smyth and Esther Manito putting their own personal spin on ISAs and making them more relatable, accessible and authentic, while moving the conversation away from rates to more wider saving.<\/p>\n<p>The ISA campaign follows on from Nationwide\u2019s recent PayDay SaveDay campaign, which was launched in response to the savings crisis in the UK where more than 11 million people have less than \u00a3100 in savings and with the aim of getting people to put some money away, no matter how small.<\/p>\n<p>This latest campaign forms part of the Society\u2019s wider \u2018Voices Nationwide\u2019 advertising, which aims to celebrate people\u2019s lives and stories in their own words. The use of comedy for this campaign sees an evolution of the PayDay SaveDay campaign, using comedians to try and make the topic of saving money become both relatable and light-hearted.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-11368","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10329","hero_video":"","hero_image":{"ID":11370,"id":11370,"title":"Esther 4","filename":"Esther-4.jpg","filesize":75124,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/isa-prize-draw\/attachment\/esther-4-2","alt":"","author":"11","description":"","caption":"","name":"esther-4-2","status":"inherit","uploaded_to":11368,"date":"2020-08-17 15:56:46","modified":"2020-08-17 15:56:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Nationwide launches new campaign to get more of  the nation saving this ISA season","meta-description":"Nationwide have launched new advertising campaign to promoting their new ISA prize draw, which gives savers the chance to win up to \u00a320,000 \u2013 the current annual ISA allowance. This forms part of the Society\u2019s wider efforts to get the nation saving again.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Esther-4.jpg","relateditems":[{"relateditem":{"ID":11361,"post_author":"3","post_date":"2018-02-01 16:44:17","post_date_gmt":"2018-02-01 16:44:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256764259\",\"blockId\":\"ZE15j5\",\"blockUniqueClass\":\"lazyblock-video-ZE15j5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe have just released a new series of films from comedy duo, Flo \\u0026amp; Joan, who are masters of serving up perfectly crafted observations on British life.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices.\\u003cbr \/\\u003e\\u003cbr \/\\u003eHence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.\\u003c\/p\\u003e\",\"quote\":\"The next instalment in our \u2018Voices Nationwide\u2019 campaign.\",\"blockId\":\"Z2gfJuu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gfJuu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22256764523%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22256767110%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z23HqcB\",\"blockUniqueClass\":\"lazyblock-carousel-Z23HqcB\"} \/-->","post_title":"Flo and Joan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"flo-and-joan","to_ping":"","pinged":"","post_modified":"2020-08-24 14:10:44","post_modified_gmt":"2020-08-24 13:10:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11361","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11585,"post_author":"3","post_date":"2019-06-02 17:04:47","post_date_gmt":"2019-06-02 16:04:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"340497075\",\"blockId\":\"Z2abbsl\",\"blockUniqueClass\":\"lazyblock-video-Z2abbsl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBritvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis will be the first \u2018natural energy drink\u2019 to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWith energy cited as the fastest growing reason why people drink soft drinks, Purdey\u2019s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Excitingly, this is the first time a 'natural energy drink' has advertised on TV.\",\"blockId\":\"Z1Euouv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Euouv\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2205%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11588,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11588%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/05-purdey_still.jpg%22%7D\",\"blockId\":\"UwkRP\",\"blockUniqueClass\":\"lazyblock-image-full-width-UwkRP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThis new campaign takes inspiration from the surprising amount of energy found in the natural world. 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The light-hearted quiz was developed to bridge the offline and online journey and to encourage people to engage with this topic in a fun and light-hearted way. People who played the quiz were then served different content about the Helping Hand product based on their persona.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-122939%22,%22caption%22:%22%22,%22id%22:10997,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10997%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122939.jpg%22%7D\",\"blockId\":\"Z27S19M\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27S19M\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-122916%22,%22caption%22:%22%22,%22id%22:10998,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10998%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122916.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-123013%22,%22caption%22:%22%22,%22id%22:10999,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10999%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-123013.jpg%22%7D%7D%5D\",\"blockId\":\"HpUnr\",\"blockUniqueClass\":\"lazyblock-two-column-images-HpUnr\"} \/-->","post_title":"Helping Hand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"helping-hand","to_ping":"","pinged":"","post_modified":"2020-08-24 14:42:42","post_modified_gmt":"2020-08-24 13:42:42","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10995","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}