{"id":11361,"date":"2018-02-01T16:44:17","date_gmt":"2018-02-01T16:44:17","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11361"},"modified":"2020-08-24T14:10:44","modified_gmt":"2020-08-24T13:10:44","slug":"flo-and-joan","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/flo-and-joan","title":{"rendered":"Flo and Joan"},"content":{"rendered":"<div class=\"lazyblock-video-ZE15j5 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/256764259?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2gfJuu wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The next instalment in our \u2018Voices Nationwide\u2019 campaign.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We have just released a new series of films from comedy duo, Flo &amp; Joan, who are masters of serving up perfectly crafted observations on British life.<br \/><br \/>We commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices.<br \/><br \/>Hence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z23HqcB wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/256764523?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/256767110?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11361","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10329","hero_video":"256764259","hero_image":{"ID":11364,"id":11364,"title":"NationwideFlo JoanSisters2273R1Landscape","filename":"NationwideFlo-JoanSisters2273R1Landscape.jpg","filesize":94281,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/flo-and-joan\/attachment\/nationwideflo-joansisters2273r1landscape","alt":"","author":"11","description":"","caption":"","name":"nationwideflo-joansisters2273r1landscape","status":"inherit","uploaded_to":11361,"date":"2020-08-17 15:49:52","modified":"2020-08-17 15:49:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1196,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-1024x538.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","1536x1536-width":1196,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","2048x2048-width":1196,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","Header-width":1196,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","Wide-width":1196,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","Facebook-width":1196,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"Nationwide - Flo and Joan","meta-description":"Following on from the launch of our \u2018Voices Nationwide\u2019 campaign, we have just released a new series of films from comedy duo, Flo & Joan, who are masters of serving up perfectly crafted observations on British life. We commissioned them to write songs from their own experiences about subjects everyone could relate to. Their words were unedited by client or agency, remaining truly authentic voices. Hence why they were shot simply, honestly and without artifice; words and performances taking centre stage. We let them speak for themselves, uninterrupted by the brand yet acting as an embodiment of 15 million members, building society, nationwide.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NationwideFlo-JoanSisters2273R1Landscape.jpg","relateditems":[{"relateditem":{"ID":11300,"post_author":"3","post_date":"2016-11-21 15:20:00","post_date_gmt":"2016-11-21 15:20:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"285459809\",\"blockId\":\"Zzba0\",\"blockUniqueClass\":\"lazyblock-video-Zzba0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eFollowing their successful (and first ever!) art exhibition for dogs, MORE TH\\u0026gt;N has embarked on yet another category first: the world\u2019s premiere pet show that celebrates dogs and cats for being, well, dogs and cats.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eBark In The Park was our most ambitious and immersive brand content campaign to date for MORE TH\\u0026gt;N. The live event and social amplification was a perfect demonstration of MORE TH\\u0026gt;N\u2019s mission to improve the health and happiness of pets.\u00a0 Created by VCCP and Icon, the activation was all about two key objectives \u2013 create a dog-friendly, free event, and create truly shareable pet content for millions online.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP\u2019s creative concept was built on the insight that many pets were getting a raw deal with pet shows. If pets could design a dog and cat show, Bark In The Park would be the outcome.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets. \",\"blockId\":\"1Y1wdc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Y1wdc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6188%22,%22caption%22:%22%22,%22id%22:11302,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11302%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6188.jpg%22%7D\",\"blockId\":\"Z13Gdv8\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z13Gdv8\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThere was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1E5m8v\",\"blockUniqueClass\":\"lazyblock-text-full-width-1E5m8v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6548%22,%22caption%22:%22%22,%22id%22:11301,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11301%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6548.jpg%22%7D\",\"text\":\"\\u003cp\\u003eInstead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain\u2019s Got Talent fame.\\u003c\/p\\u003e\\n\\u003cp\\u003eAll the action was streamed on Facebook Live, plus we published highlights in a \u2028range of highly entertaining GIF and slow-motion video formats.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eThe most live-streamed event of the day on Facebook was Doggy Diving. We didn't forget about cats either. Our purry competitors showed off their skills in the 10m Box slide, the Sofa Scratch Down and 3 other events.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eThe event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn\u2019t be there got a slice of the action too.\u00a0\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Ucfai\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1Ucfai\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. 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