{"id":11342,"date":"2016-06-08T16:24:22","date_gmt":"2016-06-08T15:24:22","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11342"},"modified":"2020-08-24T15:01:01","modified_gmt":"2020-08-24T14:01:01","slug":"arthur-web-challenge-cup","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/arthur-web-challenge-cup","title":{"rendered":"Arthur Web Challenge Cup"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-image-top-aligned-ZEGmlm wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/athur-2-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/athur-2-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>To re-engage the Nationwide Building Society workforce and drive efficiency and innovation from within, we helped create a dynamic and exciting employee engagement campaign, the \u2018Arthur Webb Challenge Cup\u2019, to generate rewards for customers and employees alike.<br \/><br \/>Employee insight told us that the campaign had to be both inspirational and relatable to Nationwide employees in order for it to encourage their commitment and action. Scouring Nationwide\u2019s archives, we discovered Arthur Webb, a pioneering thinker who led the business during two World Wars and set the blueprint for the Society as it is today.<br \/><br \/>Arthur started a tradition of presenting the \u2018Arthur Webb Shield\u2019 to a Nationwide branch or office \u2018that made the most outstanding contribution to the Society\u2019s prestige and progress\u2019.<\/p>\n<p>The strategy was to build belief and commitment in the efficiency initiative with an engagement campaign that tapped into Nationwide\u2019s proud values and embodied Arthur\u2019s innovative, pioneering spirit.\u00a0<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z20ttlF wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WINNER-SEAL-Nationwide-Building-Society-Good-Relations.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1snh2y wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>At the heart of the campaign is the \u2018I Am Arthur\u2019 film, narrated by Nationwide\u2019s CEO, Joe Garner, featuring a combination of colleagues promoting their practical, innovative and outlandish efficiency ideas.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-2k5PAW wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>This was supported by a multi-channel campaign that employed: a creative \u2018takeover\u2019 of the employee intranet; news updates; leadership briefings; Nationwide\u2019s employee social media channel; posters; infographics; creative props; briefing toolkits; induction packs; a \u2018Dragon\u2019s Den style\u2019 judging process; and a robust measurement plan.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>In six months, the creative campaign has inspired over \u00a32m of savings and unprecedented levels of engagement from people and teams across the organisation, with many more millions expected over time. What\u2019s more, it has inspired over 100 innovative efficiency projects and ideas that will benefit the Society for many years into the future.\u00a0\u00a0<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11342","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10113"],"client_id":"10329","hero_video":"","hero_image":{"ID":11346,"id":11346,"title":"arthur","filename":"arthur.jpg","filesize":109431,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/nationwide\/arthur-web-challenge-cup\/attachment\/arthur","alt":"","author":"11","description":"","caption":"","name":"arthur","status":"inherit","uploaded_to":11342,"date":"2020-08-17 15:26:16","modified":"2020-08-17 15:26:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Nationwide - PR","meta-description":"To re-engage the Nationwide Building Society workforce and drive efficiency and innovation from within, we helped create a dynamic and exciting employee engagement campaign, the \u2018Arthur Webb Challenge Cup\u2019, to generate rewards for customers and employees alike.   Employee insight told us that the campaign had to be both inspirational and relatable to Nationwide employees in order for it to encourage their commitment and action. Scouring Nationwide\u2019s archives, we discovered Arthur Webb, a pioneering thinker who led the business during two World Wars and set the blueprint for the Society as it is today.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/arthur.jpg","relateditems":[{"relateditem":{"ID":11010,"post_author":"1","post_date":"2017-05-30 14:53:50","post_date_gmt":"2017-05-30 13:53:50","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"287108552\",\"blockId\":\"1HI4m0\",\"blockUniqueClass\":\"lazyblock-video-1HI4m0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eTheir convenience, their ability to think for us, and the way in which they make life easier is what makes them all the more desirable. But, this has caused an unwanted and unprecedented challenge to the camera category. And where we have seen an obvious increase in smartphone sales, cameras have fallen sharply, leaving the retail sector focussing its energy and investment in phones and other other similar technologies.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eCanon saw their buyers falling out of love with the category, as their products were being\u00a0were being over-casted by new technologies in the retail space. They also faced a constant challenge in the manner in which their products are presented in store. Principally, their products are sold through on and offline mass and independent resellers, meaning that Canon have no control over their brand and are not able to create brand consistency from store to store, or reflect the premium flair that they want to.\\u003c\/p\\u003e\",\"quote\":\"It\u2019s no big headline that smartphones are dominating the way we live of our lives.\",\"blockId\":\"Z1ecwW7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ecwW7\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image56%22,%22caption%22:%22%22,%22id%22:11018,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11018%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image56.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image58%22,%22caption%22:%22%22,%22id%22:11017,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11017%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image58.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image69%22,%22caption%22:%22%22,%22id%22:11016,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11016%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image69.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image66%22,%22caption%22:%22%22,%22id%22:11015,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11015%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image66.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image68%22,%22caption%22:%22%22,%22id%22:11014,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11014%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image68.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"GlV0K\",\"blockUniqueClass\":\"lazyblock-carousel-GlV0K\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eYears of a \u2018build it and they will come\u2019 mentality has meant that as bottom-line pressure increased, price and promotion became the default response.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWe saw the need to behave as the market leader, not simply through product, but through shopper insight and commercial acumen too, to show retail partners the growth opportunities that can be derived from shopper needs, rather than purely through range.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWe conducted a multi-market retail audit and developed a category leading Shopper Journey Program to build best in class insight on their needs, behaviours, barriers and triggers.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe clearest insight from our work was that the shopper experience was hampering the customer\u2019s experience and therefore limiting trade. This was down to multiple factors from poor navigation, lack of segmentation, lack of inspiration and lack on information. All of which were resulting in the failure of the retail in converting shoppers successfully.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eThis fuelled a retail brand re-skin in 2017 and a host of growth driver programs which are currently progressing to live market trials.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs part of the global communications strategy for Canon, we designed the Retail Brand Design system toolkit. We utilised the iconic semiotics of the brand to ensure that the brand was represented consistently across every touch-point and to make sure it achieves immediate recognition, maximum disruption and clear recall. The system is designed to drive conversion in a range of scenarios from stand alone to seasonal campaigns and NPD launches.\\u003c\/p\\u003e\",\"quote\":\"Historically, the camera market has never had to work hard for sales.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image70%22,%22caption%22:%22%22,%22id%22:11020,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11020%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image70.jpg%22%7D\",\"blockId\":\"1VrbJc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1VrbJc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe system was also designed to be simple and efficient\u00a0 so that it can be used and rolled out by all local markets and general managers.\\u003c\/h4\\u003e\",\"blockId\":\"DUYq5\",\"blockUniqueClass\":\"lazyblock-text-full-width-DUYq5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3E2017%20saw%20the%20roll-out%20of%20this%20system%20across%20all%20retail%20channels%20from%20digital%20to%20mass%20and%20specialist.%20Beginning%20with%20core%20performance%20outlets,%20all%20new%20store%20upgrades%20are%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3Enow%20being%20launched%20in%20this%20new%20model%20and%20Canon%20is%20now%20delivering%20on%20one%20coherent%20brand%20experience%20across%20its%20stores%20and%20converting%20shoppers%20successfully.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z12jl6N\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z12jl6N\"} \/-->","post_title":"Live for the story","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"canon-lfts-retail","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:17","post_modified_gmt":"2021-08-02 14:32:17","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11010","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10628,"post_author":"1","post_date":"2018-07-11 16:13:43","post_date_gmt":"2018-07-11 15:13:43","post_content":"<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2011%22,%22caption%22:%22%22,%22id%22:10643,%22link%22:%22https:\/\/www.vccp.com\/work\/asos\/using-outdoor-to-build-digital-corridors\/attachment\/face-body-11\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-11.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWith a vision to become the world\u2019s number one fashion and beauty destination for 20 something\u2019s globally, ASOS needed to tackle increasing competition and wake up a dormant audience.\\u003c\/p\\u003e\\n\\u003cp\\u003eWhilst they were making strides towards achieving their ambitious targets with over 13 million active users and continued YoY growth, increased competition from the likes of Pretty Little Thing and Boohoo had resulted in a slowdown in steady growth for ASOS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe core challenge was to regain control and find new and engaging ways to create fame on the high street whilst staying true to ASOS\u2019s digital roots.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking collaboratively with the ASOS in-house brand, creative and media teams we conducted extensive market, consumer and brand analysis that enabled us to develop a concentrated campaign idea that we knew would resonate.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe went about building brand recognition, consideration and engagement via a media first that saw our key insight around social and gaming deliver integrated marketing efficiencies and memorability across every corner of the campaign.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1xlV9J\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1xlV9J\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Face%20_%20Body%2012%22,%22caption%22:%22%22,%22id%22:10642,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10642%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-_-Body-12.jpg%22%7D\",\"blockId\":\"Z1jxwtB\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1jxwtB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe launched their first ever out-of-home campaign in partnership with Gen Z-er\u2019s favourite, Snapchat, to target a fashion forward group that knew of ASOS but were shopping elsewhere.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe were bold enough to launch their unique \u2018Go Play\u2019 Snapcode as a teaser across high street OOH formats in the lead up to the brand launch itself. Engagement levels and volume of downloads far exceeded expectation as well as rivalled other active digital channels.\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThis was followed by launch activity running on large format high impact sites in key urban and retail locations in order to build further brand fame as well as interaction.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign results were astonishing, with consideration metrics moving up to 7 points, (higher than any other ASOS campaign), search volumes soared and category sales grew 135% year on year.\\u003c\/p\\u003e\\n\\u003cp\\u003eDefying retail gloom, the whole brand grew 23% year on year.\\u003c\/p\\u003e\",\"blockId\":\"4HSSY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-4HSSY\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2010%22,%22caption%22:%22%22,%22id%22:10641,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10641%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-10.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2016%22,%22caption%22:%22%22,%22id%22:10640,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10640%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-16.jpg%22%7D%7D%5D\",\"blockId\":\"1Y29Ca\",\"blockUniqueClass\":\"lazyblock-two-column-images-1Y29Ca\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"\u00a0ASOS was truly back in fashion.\",\"blockId\":\"FEwLC\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-FEwLC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%209%22,%22caption%22:%22%22,%22id%22:10639,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10639%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-9.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%208%22,%22caption%22:%22%22,%22id%22:10638,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10638%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-8.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2013%22,%22caption%22:%22%22,%22id%22:10637,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10637%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-13.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%2012%22,%22caption%22:%22%22,%22id%22:10636,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10636%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-12.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Face%20Body%202%22,%22caption%22:%22%22,%22id%22:10634,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10634%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Face-Body-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1EaKlg\",\"blockUniqueClass\":\"lazyblock-carousel-1EaKlg\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Using outdoor to build digital corridors","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-outdoor-to-build-digital-corridors","to_ping":"","pinged":"","post_modified":"2020-08-25 20:33:09","post_modified_gmt":"2020-08-25 19:33:09","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10628","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}