{"id":11322,"date":"2018-02-01T15:59:27","date_gmt":"2018-02-01T15:59:27","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11322"},"modified":"2021-08-02T16:53:45","modified_gmt":"2021-08-02T15:53:45","slug":"smrt-wheels-game","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/more-thn\/smrt-wheels-game","title":{"rendered":"Sm&gt;rt Wheels Game"},"content":{"rendered":"<div class=\"lazyblock-video-Z1q2aIU wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/282832154?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z23Vutc wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The game was started 24,000 times with a 55% completion rate and 3.3k competition entries.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>In order to raise awareness of MORE TH&gt;N SM&gt;RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM&gt;RT WHEELS.<\/p>\n<p>This addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!<\/p>\n<p>Don\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z28wupV wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/moreThan_game_mockup.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-W9Nwo wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n<div class=\"container\">\n<h4>So why is safety at the heart of the fun?\u00a0<\/h4>\n<\/div>\n<\/section>\n<section data-aos=\"fade-up\">\n<div>\n<div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-ZiiGUs wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>MORE TH&gt;N want to engage parents and young drivers to enjoy the benefits of safe driving as, unlike most other insurance policies, SM&gt;RT WHEELS rewards good driving behaviour through cash back incentives. Our insights found that young people often borrow their parent\u2019s cars and this can incur both high insurance costs, as well as worries about their safety when they first get on the road alone. MORE TH&gt;N want to address both these issues in one by encouraging parents to get the SM&gt;RT WHEELS black box in their car, which helps young drivers stay safe and save.<\/p>\n<p>The campaign was promoted through short video animations that ran across various social channels and it was well worth the practice as those who scored over 1,000 were in with the chance of winning a \u00a31,000 cash prize.<\/p>\n<p>And the results? The game was started 24,000 times with a 55% completion rate and received 3.3k competition entries. MORE TH&gt;N\u2019s social channels drove the most highly engaged traffic with users spending an average of almost four minutes when playing the game.\u00a0<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1myVFl wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285515444?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2e9rm0 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It looks like slow and steady really does win the race. \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11322","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107","10111","10108"],"client_id":"10383","hero_video":"285505994","hero_image":{"ID":11835,"id":11835,"title":"MT-Game-7","filename":"MT-Game-7.jpg","filesize":99078,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-7-2","alt":"","author":"1","description":"","caption":"","name":"mt-game-7-2","status":"inherit","uploaded_to":11322,"date":"2020-08-25 19:21:23","modified":"2020-08-25 19:21:23","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1197,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-1024x537.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","1536x1536-width":1197,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","2048x2048-width":1197,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","Header-width":1197,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","Wide-width":1197,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7.jpg","Facebook-width":1197,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/02\/MT-Game-7-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"Sm>rt Wheels Game","meta-description":"In order to raise awareness of MORE TH>N SM>RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM>RT WHEELS.  This addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!  Don\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/","social-media-image":false,"relateditems":[{"relateditem":false},{"relateditem":{"ID":11300,"post_author":"3","post_date":"2016-11-21 15:20:00","post_date_gmt":"2016-11-21 15:20:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"285459809\",\"blockId\":\"Zzba0\",\"blockUniqueClass\":\"lazyblock-video-Zzba0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eFollowing their successful (and first ever!) art exhibition for dogs, MORE TH\\u0026gt;N has embarked on yet another category first: the world\u2019s premiere pet show that celebrates dogs and cats for being, well, dogs and cats.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eBark In The Park was our most ambitious and immersive brand content campaign to date for MORE TH\\u0026gt;N. The live event and social amplification was a perfect demonstration of MORE TH\\u0026gt;N\u2019s mission to improve the health and happiness of pets.\u00a0 Created by VCCP and Icon, the activation was all about two key objectives \u2013 create a dog-friendly, free event, and create truly shareable pet content for millions online.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP\u2019s creative concept was built on the insight that many pets were getting a raw deal with pet shows. If pets could design a dog and cat show, Bark In The Park would be the outcome.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets. \",\"blockId\":\"1Y1wdc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Y1wdc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6188%22,%22caption%22:%22%22,%22id%22:11302,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11302%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6188.jpg%22%7D\",\"blockId\":\"Z13Gdv8\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z13Gdv8\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThere was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1E5m8v\",\"blockUniqueClass\":\"lazyblock-text-full-width-1E5m8v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6548%22,%22caption%22:%22%22,%22id%22:11301,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11301%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6548.jpg%22%7D\",\"text\":\"\\u003cp\\u003eInstead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain\u2019s Got Talent fame.\\u003c\/p\\u003e\\n\\u003cp\\u003eAll the action was streamed on Facebook Live, plus we published highlights in a \u2028range of highly entertaining GIF and slow-motion video formats.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eThe most live-streamed event of the day on Facebook was Doggy Diving. We didn't forget about cats either. Our purry competitors showed off their skills in the 10m Box slide, the Sofa Scratch Down and 3 other events.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eThe event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn\u2019t be there got a slice of the action too.\u00a0\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Ucfai\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1Ucfai\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. Every little detail was taken care of and it all looked brilliant\",\"quotee\":\"Danielle Stooke, Senior Brand Marketing Manager (MORE TH\\u0026gt;N)\",\"blockId\":\"Z2qlzt8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qlzt8\"} \/-->","post_title":"Bark in the park","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bark-in-the-park","to_ping":"","pinged":"","post_modified":"2020-08-24 14:51:06","post_modified_gmt":"2020-08-24 13:51:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11300","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}