{"id":11307,"date":"2016-02-09T15:37:27","date_gmt":"2016-02-09T15:37:27","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11307"},"modified":"2020-08-25T20:44:09","modified_gmt":"2020-08-25T19:44:09","slug":"happy-dog-project","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/more-thn\/happy-dog-project","title":{"rendered":"Happy Dog Project"},"content":{"rendered":"<div class=\"lazyblock-video-Z19sIC0 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/303726386?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Z1dkUVE wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow2.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow2.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>In order to increase customer awareness for MORE TH&gt;N\u2019s pet insurance and establish their commitment to responsible pet care, VCCP Kin and MORE TH&gt;N have launched a social campaign, with the hopes of setting the nation\u2019s dog tails wagging.<\/p>\n<p>As part of the \u201cHappy Dog Project\u201d competition held earlier this year, whereby over 1,500 MORE TH&gt;N customers shared their dog\u2019s idea of a best-day-ever via social media, the top three lucky winners were selected to enjoy a doggy dream day come true.<\/p>\n<p>The first film launched on Thursday the 26th of November, and featured two Border terriers named Duncan Pickles and Scrappy Nelson as they shared their dream doggy winter wonderland adventure. We watch as the scene is set with fake snow, igloo kennels and snowmen packet with healthy treats. Both dogs are then unleashed and in a burst of frenzied excitement, they race from their beds\u00a0 into the wonderland before them.<\/p>\n<p>The film can be watched on Facebook, Twitter, YouTube and the MORE TH&gt;N website. Furthermore we can look forward to the second and third film being launched over the coming months.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2uXRD0 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-football3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-football3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11307","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107"],"client_id":"10383","hero_video":"147846581","hero_image":{"ID":11840,"id":11840,"title":"HDP snow4","filename":"HDP-snow4.png","filesize":957049,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","link":"https:\/\/www.vccp.com\/uk\/work\/more-thn\/happy-dog-project\/attachment\/hdp-snow4","alt":"","author":"1","description":"","caption":"","name":"hdp-snow4","status":"inherit","uploaded_to":11307,"date":"2020-08-25 19:43:18","modified":"2020-08-25 19:43:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1269,"height":710,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-300x168.png","medium-width":300,"medium-height":168,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-768x430.png","medium_large-width":640,"medium_large-height":358,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-1024x573.png","large-width":640,"large-height":358,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","1536x1536-width":1269,"1536x1536-height":710,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","2048x2048-width":1269,"2048x2048-height":710,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","Header-width":1269,"Header-height":710,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","Wide-width":1269,"Wide-height":710,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-1152x710.png","Square-width":768,"Square-height":473,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-768x710.png","Tall-width":307,"Tall-height":284,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-768x710.png","Mobile-width":768,"Mobile-height":710,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-768x710.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":710,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4-384x710.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":568}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2016\/02\/HDP-snow4.png","relateditems":[{"relateditem":{"ID":11322,"post_author":"1","post_date":"2018-02-01 15:59:27","post_date_gmt":"2018-02-01 15:59:27","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282832154\",\"blockId\":\"Z1q2aIU\",\"blockUniqueClass\":\"lazyblock-video-Z1q2aIU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn order to raise awareness of MORE TH\\u0026gt;N SM\\u0026gt;RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM\\u0026gt;RT WHEELS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!\\u003c\/p\\u003e\\n\\u003cp\\u003eDon\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/\\u003c\/p\\u003e\",\"quote\":\"The game was started 24,000 times with a 55% completion rate and 3.3k competition entries.\",\"blockId\":\"Z23Vutc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23Vutc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22moreThan_game_mockup%22,%22caption%22:%22%22,%22id%22:11328,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11328%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/moreThan_game_mockup.jpg%22%7D\",\"blockId\":\"Z28wupV\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z28wupV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eSo why is safety at the heart of the fun?\u00a0\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"W9Nwo\",\"blockUniqueClass\":\"lazyblock-text-full-width-W9Nwo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%22,%22caption%22:%22%22,%22id%22:11333,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg%22%7D\",\"text\":\"\\u003cp\\u003eMORE TH\\u0026gt;N want to engage parents and young drivers to enjoy the benefits of safe driving as, unlike most other insurance policies, SM\\u0026gt;RT WHEELS rewards good driving behaviour through cash back incentives. Our insights found that young people often borrow their parent\u2019s cars and this can incur both high insurance costs, as well as worries about their safety when they first get on the road alone. MORE TH\\u0026gt;N want to address both these issues in one by encouraging parents to get the SM\\u0026gt;RT WHEELS black box in their car, which helps young drivers stay safe and save.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was promoted through short video animations that ran across various social channels and it was well worth the practice as those who scored over 1,000 were in with the chance of winning a \u00a31,000 cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results? The game was started 24,000 times with a 55% completion rate and received 3.3k competition entries. MORE TH\\u0026gt;N\u2019s social channels drove the most highly engaged traffic with users spending an average of almost four minutes when playing the game.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZiiGUs\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZiiGUs\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285515444%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-1%22,%22caption%22:%22%22,%22id%22:11326,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11326%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-7%22,%22caption%22:%22%22,%22id%22:11325,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11325%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%20(2)%22,%22caption%22:%22%22,%22id%22:11332,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1myVFl\",\"blockUniqueClass\":\"lazyblock-carousel-1myVFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It looks like slow and steady really does win the race.\",\"blockId\":\"Z2e9rm0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2e9rm0\"} \/-->","post_title":"Sm&gt;rt Wheels Game","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smrt-wheels-game","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:45","post_modified_gmt":"2021-08-02 15:53:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11322","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}