{"id":11290,"date":"2019-09-24T14:52:44","date_gmt":"2019-09-24T13:52:44","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11290"},"modified":"2020-08-24T12:06:10","modified_gmt":"2020-08-24T11:06:10","slug":"reborn","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/edwards-lifesciences\/reborn","title":{"rendered":"Reborn"},"content":{"rendered":"<div class=\"lazyblock-video-1X4ouT wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/385972349?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1SPAVA wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The insight, \u2018patients may seem frail now, but the lives they want to return to are anything but\u2019 was the catalyst for the campaign.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p class=\"normal\">INSPIRIS RESILIA is a revolutionary heart valve designed to return patients to the lives they love after surgery. But, as a new product with no data, we needed to capture the imagination of surgeons to get them to consider trying something new.<\/p>\n<p class=\"normal\">The \u2018Reborn\u2019 campaign uses animation to tell an emotive story about patients being delivered back into their lives and show how they feel \u2018reborn\u2019 thanks to a durable and long-lasting heart valve.<\/p>\n<p class=\"normal\">With 52,000 cardiologists to reach in Europe alone, the campaign relied on a targeted digital approach to drive reach and impressions.\u00a0 We used programmatic advertising to reach our audience, driving awareness of our brand and prompting visits to our website to learn how INSPIRIS RESILIA can help their patients feel reborn.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11290","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10110"],"client_id":"10326","hero_video":"385966851","hero_image":{"ID":11291,"id":11291,"title":"00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07 (2)","filename":"00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","filesize":158738,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/edwards-lifesciences\/reborn\/attachment\/00412_edwards_lifesciences_simple_avr_07-2","alt":"","author":"11","description":"","caption":"","name":"00412_edwards_lifesciences_simple_avr_07-2","status":"inherit","uploaded_to":11290,"date":"2020-08-17 13:54:46","modified":"2020-08-17 13:54:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1196,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-768x403.jpg","medium_large-width":640,"medium_large-height":336,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-1024x538.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","1536x1536-width":1196,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","2048x2048-width":1196,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","Header-width":1196,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","Wide-width":1196,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","Facebook-width":1196,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"Reborn, Edwards Lifesciences","meta-description":"INSPIRIS RESILIA is a revolutionary heart valve designed to return patients to the lives they love after surgery. But, as a new product with no data, we needed to capture the imagination of surgeons to get them to consider trying something new.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/00412_EDWARDS_LIFESCIENCES_SIMPLE_AVR_07-2.jpg","relateditems":[{"relateditem":{"ID":11425,"post_author":"11","post_date":"2019-04-04 10:12:28","post_date_gmt":"2019-04-04 09:12:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eTo make things a little easier, VCCP Health visited the 8th annual WIRED Health event at\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.crick.ac.uk\\\/about-us\\u0022\\u003eThe Francis Crick Institute\\u003c\\\/a\\u003e\\u00a0for a day filled with inspirational people at the cutting edge of healthcare. Below is just a handful of things we learned.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e1. A selfie could save your life\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eFacePrint is an app that helps diagnose Parkinson\\u2019s disease and possibly other neurological conditions through facial recognition. Founded by the extraordinary\\u00a0\\u003ca href=\\u0022https:\\\/\\\/developer.affectiva.com\\\/hero\\\/erin-smith\\\/\\u0022\\u003eErin Smith\\u003c\\\/a\\u003e\\u00a0while she was still at high school, this diagnostic tool will be launched primarily through social media.\\u00a0 We\\u2019ll be watching its progress with interest.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e2. There is hope for the looming threat of antibiotic resistance\\u00a0\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eIt comes in the form of this incredible woman who spends her days exploring caves to find a\\u00a0\\u003ca href=\\u0022https:\\\/\\\/ncheeptham.sites.tru.ca\\\/\\u0022\\u003esolution\\u003c\\\/a\\u003e. Why caves? Her research is focused on whether new drugs with different mode of actions and with new scaffolds can be found in rare or less studied microorganisms living in extreme habitats (i.e. caves).\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"Which new technologies herald the future of healthcare? Which are just gimmicks? Trying to keep up with the pace of tech progress in healthcare can be a daunting task.\",\"blockId\":\"Z28AUWb\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z28AUWb\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IMG_0026%20(1)%22,%22caption%22:%22%22,%22id%22:10929,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=10929%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/IMG_0026-1.jpeg%22%7D\",\"blockId\":\"Z2tpS8Q\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2tpS8Q\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eMRIs detect diseases such as cancer but they are bulky, expensive and can cause health problems themselves. Mary Lou Jepson's latest venture at\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.openwater.cc\\\/\\u0022\\u003eOpenwater\\u003c\\\/a\\u003e\\u00a0is set to revolutionise access to medical imaging by creating a portable MRI that will be a fraction of the current cost.\\u00a0\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e4. WHO guidelines can have surprising applications\\u00a0\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eIn 2010, Scotland had the highest rates of violence in Europe. We learned from Scottish forensic psychologist and chief executive of Community Justice Scotland\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.managementtoday.co.uk\\\/karyn-mccluskey-changed-city\\\/women-in-business\\\/article\\\/1464970\\u0022\\u003eKaryn McCluskey\\u003c\\\/a\\u003e\\u00a0how homicides in Glasgow have been reduced by 60%\\u003ca href=\\u0022http:\\\/\\\/www.bbc.com\\\/future\\\/story\\\/20180723-why-we-should-treat-violence-like-an-epidemic\\u0022\\u003e\\u00a0through treating the violence as an epidemic\\u003c\\\/a\\u003e\\u00a0as per WHO guidelines:\\u00a0 Interrupt transmission; change behaviour; change norms\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e5. Machine learning is revolutionising every part of healthcare, from R\\u0026amp;D to self-monitoring to diagnosis and treatment.\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eWe heard from many innovators who had utilised the power of machine learning in a broad range of ways. This included Noor Shaker who founded GTN, a company that uses quantum physics and machine learning to search potential drug molecules. We also enjoyed a live demo of a diagnostic tool created by\\u00a0\\u003ca href=\\u0022https:\\\/\\\/deepmind.com\\\/applied\\\/deepmind-health\\\/working-partners\\\/health-research-tomorrow\\\/moorfields-eye-hospital-nhs-foundation-trust\\\/\\u0022\\u003eMoorfield Eye Hospital and DeepMind\\u003c\\\/a\\u003e\\u00a0\\u2013 currently in beta testing, its success could mean patients in the most remote parts of the world can access life-changing ophthalmic care.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e6. UK lifespans may be increasing \\u2013 but our healthspans are not\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eDespite all the innovation in health, it was shocking to discover from Professor Sally Davies that, while life expectancy in the UK has improved, \\u2018health expectancy\\u2019 (how long you live a healthy life) has gone backwards, especially for the poorer sections of society. She suggests putting it next to GDP \\u2013 what gets measured gets sorted! See chapter 9 of the 2018 CMO report\\u00a0\\u003ca href=\\u0022https:\\\/\\\/assets.publishing.service.gov.uk\\\/government\\\/uploads\\\/system\\\/uploads\\\/attachment_data\\\/file\\\/767549\\\/Annual_report_of_the_Chief_Medical_Officer_2018_-_health_2040_-_better_health_within_reach.pdf\\u0022\\u003ehere\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\",\"quote\":\"3. Portable MRI could soon transform medical imaging as we know it\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020190404%20at%20093048%201%22,%22caption%22:%22%22,%22id%22:10969,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=10969%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Screen-Shot-20190404-at-093048-1.png%22%7D\",\"blockId\":\"1X1xhO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1X1xhO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThough the overwhelming feeling from the day was positive, with improvements in diagnostics and treatments on the horizon, this was a sobering reminder to stay focused on the experience of the patient, to be sure we are harnessing the power of technology in a way that makes a meaningful difference.\\u003c\\\/h4\\u003e\",\"blockId\":\"Z1lSYdu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1lSYdu\"} \/-->","post_title":"Six things we learnt at WIRED Health 2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wired-health-2019","to_ping":"","pinged":"","post_modified":"2020-08-25 10:48:55","post_modified_gmt":"2020-08-25 09:48:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11425","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}