{"id":11258,"date":"2016-02-08T12:57:16","date_gmt":"2016-02-08T12:57:16","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11258"},"modified":"2020-08-24T15:03:16","modified_gmt":"2020-08-24T14:03:16","slug":"ithappens","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/more-thn\/ithappens","title":{"rendered":"#ItHappens"},"content":{"rendered":"<div class=\"lazyblock-video-Z4BNTB wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/152310556?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Z2qInVQ wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/more-than-campaign.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/more-than-campaign.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Be more than prepared.<\/p>\n<p>We can all be a bit cavalier about home and contents insurance.\u00a0 We take it out never thinking we\u2019ll need it.\u00a0 Whatever it is won\u2019t happen to us.\u00a0 Thing is, there\u2019s a reasonable chance that it might.\u00a0 An accident in the home, a DIY disaster or even a burglary can happen to anyone.\u00a0 Unfortunately, the six million Britons currently undervaluing their home and contents insurance don\u2019t seem to think it can.\u00a0 Which is why VCCP Kin created the #ItHappens online campaign for More Th&gt;n.\u00a0 A new film will run on More Th&gt;n\u2019s website and their social media channels to encourage customers to prepare for the unexpected with the right home insurance.\u00a0 They\u2019ll also be able to share their own #ItHappens stories.<\/p>\n<p>Because #ItHappens, this clever new campaign #IsHappening.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11258","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107"],"client_id":"10383","hero_video":"","hero_image":{"ID":11260,"id":11260,"title":"More Than - 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ItHappens","meta-description":"Be more than prepared.  We can all be a bit cavalier about home and contents insurance.  We take it out never thinking we\u2019ll need it.  Whatever it is won\u2019t happen to us.  Thing is, there\u2019s a reasonable chance that it might.  An accident in the home, a DIY disaster or even a burglary can happen to anyone.  Unfortunately, the six million Britons currently undervaluing their home and contents insurance don\u2019t seem to think it can.  Which is why VCCP Kin created the #ItHappens online campaign for More Th>n.  A new film will run on More Th>n\u2019s website and their social media channels to encourage customers to prepare for the unexpected with the right home insurance.  They\u2019ll also be able to share their own #ItHappens stories.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/More-Than-fish-shot.jpg","relateditems":[{"relateditem":{"ID":11300,"post_author":"3","post_date":"2016-11-21 15:20:00","post_date_gmt":"2016-11-21 15:20:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"285459809\",\"blockId\":\"Zzba0\",\"blockUniqueClass\":\"lazyblock-video-Zzba0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eFollowing their successful (and first ever!) art exhibition for dogs, MORE TH\\u0026gt;N has embarked on yet another category first: the world\u2019s premiere pet show that celebrates dogs and cats for being, well, dogs and cats.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eBark In The Park was our most ambitious and immersive brand content campaign to date for MORE TH\\u0026gt;N. The live event and social amplification was a perfect demonstration of MORE TH\\u0026gt;N\u2019s mission to improve the health and happiness of pets.\u00a0 Created by VCCP and Icon, the activation was all about two key objectives \u2013 create a dog-friendly, free event, and create truly shareable pet content for millions online.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP\u2019s creative concept was built on the insight that many pets were getting a raw deal with pet shows. If pets could design a dog and cat show, Bark In The Park would be the outcome.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets. \",\"blockId\":\"1Y1wdc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Y1wdc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6188%22,%22caption%22:%22%22,%22id%22:11302,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11302%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6188.jpg%22%7D\",\"blockId\":\"Z13Gdv8\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z13Gdv8\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThere was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1E5m8v\",\"blockUniqueClass\":\"lazyblock-text-full-width-1E5m8v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6548%22,%22caption%22:%22%22,%22id%22:11301,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11301%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6548.jpg%22%7D\",\"text\":\"\\u003cp\\u003eInstead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain\u2019s Got Talent fame.\\u003c\/p\\u003e\\n\\u003cp\\u003eAll the action was streamed on Facebook Live, plus we published highlights in a \u2028range of highly entertaining GIF and slow-motion video formats.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eThe most live-streamed event of the day on Facebook was Doggy Diving. We didn't forget about cats either. Our purry competitors showed off their skills in the 10m Box slide, the Sofa Scratch Down and 3 other events.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eThe event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn\u2019t be there got a slice of the action too.\u00a0\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Ucfai\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1Ucfai\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. Every little detail was taken care of and it all looked brilliant\",\"quotee\":\"Danielle Stooke, Senior Brand Marketing Manager (MORE TH\\u0026gt;N)\",\"blockId\":\"Z2qlzt8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qlzt8\"} \/-->","post_title":"Bark in the park","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bark-in-the-park","to_ping":"","pinged":"","post_modified":"2020-08-24 14:51:06","post_modified_gmt":"2020-08-24 13:51:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11300","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11547,"post_author":"1","post_date":"2018-02-21 15:54:31","post_date_gmt":"2018-02-21 15:54:31","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"256737762\",\"blockId\":\"ZXU7YE\",\"blockUniqueClass\":\"lazyblock-video-ZXU7YE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAfter signing another 10 year sponsorship of The O2 and 19 Academy venues across the UK, O2 charged us with driving awareness and excitement around their live music offering - inspiring more people to ditch the boxsets, get off their arses and get out with their friends for an unforgettable night of live music.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eFrom catching people in a \u2018guilty moment\u2019 [sat on their couch, watching telly], to exciting them with ticket offers via social, to signposting their local O2 Academies via Spotify, YouTube, and O2 stores, this fully integrated campaign leaves people with no excuse not to get out.\\u003c\/p\\u003e\",\"quote\":\"Open your front door. The whole world is outside.\",\"blockId\":\"cxEkX\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-cxEkX\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image128%22,%22caption%22:%22%22,%22id%22:11551,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11551%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image128.jpg%22%7D\",\"blockId\":\"1MOEot\",\"blockUniqueClass\":\"lazyblock-image-full-width-1MOEot\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eTechnology and the pressures of life today makes it all too easy to put life on hold.\u00a0\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Ugrpj\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Ugrpj\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPeople%20all%20too%20frequently%20stay%20in%20and%20catch%20up%20on%20catch-up,%20work%20late,%20finish%20that%20presentation;%20things%20that%20inevitably%20take%20up%20our%20lives%20but%20don%E2%80%99t%20form%20long%20lasting%20memorable%20moments.%20We%20wanted%20to%20inspire%20our%20audience%20to%20get%20out%20to%20unforgettable%20live%20music%20experiences%20with%20their%20friends%20at%20an%20O2%20venue%20near%20them.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EInspired%20by%20the%20curiosity%20and%20wonder%20of%20the%20white%20rabbit%20from%20Alice%20in%20Wonderland,%20we%20created%20a%20story%20where%20everyone%20has%20a%20blue%20rabbit.%20A%20depiction%20of%20your%20inner%20consciousness,%20it%20appears%20at%20times%20when%20you%20are%20not%20making%20the%20most%20of%20your%20life%20and%20inspires%20you%20to%20follow%20it%20with%20a%20promise%20of%20better%20times.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"ZNMA3c\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZNMA3c\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22284769219%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MOBILE_SNAPCHAT_SITE%22,%22caption%22:%22%22,%22id%22:11550,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11550%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MOBILE_SNAPCHAT_SITE.jpg%22%7D%7D,%7B%22video-id%22:%22285963130%22,%22video-source%22:%22vimeo%22,%22image-1152x648%22:%22%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image141%22,%22caption%22:%22%22,%22id%22:11549,%22link%22:%22https:\/\/www.vccp.com\/work\/o2\/follow-the-rabbit-2\/attachment\/image141\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image141.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2k5M7l\",\"blockUniqueClass\":\"lazyblock-carousel-Z2k5M7l\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%220001681%22,%22caption%22:%22%22,%22id%22:11548,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11548%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/0001681.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe new 120 second #FollowTheRabbit commercial \u2013 with its soundtrack\u00a0 specially cut by The Chemical Brothers - first aired in the middle of the Brit Awards on ITV. The campaign was a sensation, appearing across a huge range of channels including Spotify, YouTube and VOD.\u00a0It captured an authentic moment in music, feeling like a music video and generating conversation for the brand.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThis was magnified through a number of channels, such as a specially designed Snapchat lens, which allowed users to follow a blue rabbit towards new live music experiences. A Snapchat ad then encouraged people to play with the lens and share their snaps.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo drive deeper relevance, YouTube, Spotify, display, social, VOD and retail signposted local O2 Academies.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe message was clear - enjoy life, love live music and follow the rabbit, because there really is no substitute for live: once it's gone, it's gone.\\u003c\/p\\u003e\",\"blockId\":\"Z1HXRvt\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1HXRvt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The message was clear - enjoy life, love live music and follow the rabbit.\",\"blockId\":\"IXkkt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-IXkkt\"} \/-->","post_title":"Follow the Rabbit 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-2","to_ping":"","pinged":"","post_modified":"2020-08-25 20:02:41","post_modified_gmt":"2020-08-25 19:02:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11547","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10770,"post_author":"3","post_date":"2018-04-17 12:17:00","post_date_gmt":"2018-04-17 11:17:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"267378884\",\"blockId\":\"1qvBd\",\"blockUniqueClass\":\"lazyblock-video-1qvBd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eTriumph, one of the world\u2019s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFor over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes. Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store. #TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe new campaign is a bold statement of empowerment, of strength, reflected through a series of \u2018real life\u2019 moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Piggyback-Film-Still-RGB-003%22,%22caption%22:%22%22,%22id%22:10771,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10771%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Piggyback-Film-Still-RGB-003.jpg%22%7D\",\"blockId\":\"1fi2jR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1fi2jR\"} \/-->","post_title":"Together we Triumph","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"together-we-triumph","to_ping":"","pinged":"","post_modified":"2020-08-24 13:47:48","post_modified_gmt":"2020-08-24 12:47:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10770","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}