{"id":11239,"date":"2018-02-12T12:04:53","date_gmt":"2018-02-12T12:04:53","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11239"},"modified":"2020-08-24T14:09:55","modified_gmt":"2020-08-24T13:09:55","slug":"mum-and-grandad","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/macmillan\/mum-and-grandad","title":{"rendered":"Mum and Grandad"},"content":{"rendered":"<div class=\"lazyblock-video-Z27d3fj wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/283474214?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2bJ1lz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Based on the insight that 85% of people with cancer don\u2019t want to be defined by the disease, Macmillan\u2019s campaign explores what ordinary life looks like when you\u2019re living with a diagnosis.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1ImMyj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          You don\u2019t stop being a mum, a dad or a sister just because you have cancer.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180219-at-141732.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180219-at-141732.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Macmillan Cancer Support must drive awareness and affinity with an extremely broad audience, from those living with or affected by cancer through to people completely unaffected.\u00a0<br \/><br \/>With such a diverse audience the brand uses intensely emotive work in order to cut through. The campaign uses our most personal relationships to demonstrate how life continues, despite cancer, and the role Macmillan plays.<br \/>\u00a0<br \/>Indeed, this campaign was borne from the insight that while a cancer diagnosis affects every part of your life it doesn\u2019t stop you from being you.\u00a0<br \/><br \/>The creative uses our most personal and familiar relationships to tell the story that you don\u2019t stop being a mum, a dad or a sister just because you have cancer.<br \/><br \/>The work uses intimate every day moments and brutally honest scenes of people\u2019s experiences of a cancer diagnosis to show how life with cancer is still life.\u00a0<br \/><br \/>Macmillan always feature, acting as the relief they provide, in order to show how the brand helps people continue to live their life.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-EYIES wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/283477314?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11239","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10248","hero_video":"","hero_image":{"ID":11241,"id":11241,"title":"Screen Shot 20180219 at 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11:05:21","post_date_gmt":"2018-01-01 11:05:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"249655381\",\"blockId\":\"1THP64\",\"blockUniqueClass\":\"lazyblock-video-1THP64\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe knew that maintaining momentum during such a business-critical period would require no small amount of steadfast marketing - we'd have to drive as many people to their website and app as possible.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eNYD is a tricky moment to gain cut-through or share of voice. It's saturated with brands vying for attention, with Just Eat alone predicting it would sell 500,000 dishes that day.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also knew that NYD is plagued with the same old monotonous dialogue; new year, new you, righting wrongs and writings resolutions. With each and every brand competing for virtuosity share.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make things even more challenging, it's statistically the most hungover day of the year - meaning an audience that weren't exactly geared and primed to watch ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo rather than cook up the same old advertising, pandering to the same old clich\u00e9s, we launched a pop-up 24-hour channel full of content people would truly want in their time of need.\\u003c\/p\\u003e\",\"quote\":\"New Year's Day is the most important day of the year for takeaways. It's also the biggest sales driving-day for Domino's, with the brand expecting to make eight pizzas a second.\",\"blockId\":\"Z18VxWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18VxWR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185653%22,%22caption%22:%22%22,%22id%22:11467,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11467%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185653.jpg%22%7D\",\"blockId\":\"ZYU8ft\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZYU8ft\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe result? A total takeover of Sky Channel 539; a one-stop-shop for the most soothing, relaxing content imaginable - with absolutely no brainpower required. Think sleeping puppies, a crackinling fireplace, and a 'live' stream of a stream.\\u003c\/h4\\u003e\",\"blockId\":\"ZBjP7S\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBjP7S\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185551%22,%22caption%22:%22%22,%22id%22:11466,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11466%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185551.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSo, how did we do?\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe brought just over\u00a0\\u003cb\\u003e9 million impressions,\u00a0\\u003c\/b\\u003esplit across Facebook, Instagram Stories, Twitter and Spotify ads, including influencers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAs the campaign carried through, we started to get people talking - earning a total of\u00a0\\u003cb\\u003e101 million impressions\\u003c\/b\\u003e. With 85 million impressions direct from social buzz and chatter, and the rest from press coverage both on-site and on social.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThose impressions soon turned into action; we almost quadrupled traffic to\u00a0\\u003cb\\u003e387.4%\\u003c\/b\\u003e\u00a0and app opens to\u00a0\\u003cb\\u003e110%\\u003c\/b\\u003e\u00a0against the daily average.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eEventually, that actions got the tills ringing - with the campaign driving a\u00a0\\u003cb\\u003e19.3%\\u003c\/b\\u003e\u00a0YoY increase in online sales.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results paid dividend, with\u00a0\\u003cb\\u003e14.7%\\u003c\/b\\u003e\u00a0of sales coming directly from social ads, delivering \u00a3387.4 in online sales - that's a\u00a0\\u003cb\\u003e17x\\u003c\/b\\u003e\u00a0Return on Advertising Spend.\\u003c\/p\\u003e\",\"blockId\":\"zBNSC\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zBNSC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185743%22,%22caption%22:%22%22,%22id%22:11465,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11465%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185743.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185828%22,%22caption%22:%22%22,%22id%22:11464,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11464%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185828.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185357%22,%22caption%22:%22%22,%22id%22:11463,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11463%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185357.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185641%22,%22caption%22:%22%22,%22id%22:11462,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11462%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185641.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185912%22,%22caption%22:%22%22,%22id%22:11461,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11461%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185912.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2ph5UO\",\"blockUniqueClass\":\"lazyblock-carousel-Z2ph5UO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to maintain business momentum on the biggest day of the year for Domino's. We think we did alright.\",\"blockId\":\"Z1gafua\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gafua\"} \/-->","post_title":"The Recovery Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"recovery-channel","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:30","post_modified_gmt":"2021-08-02 15:53:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11458","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10952,"post_author":"3","post_date":"2018-07-16 14:18:45","post_date_gmt":"2018-07-16 13:18:45","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282473981\",\"blockId\":\"Z1sLHWn\",\"blockUniqueClass\":\"lazyblock-video-Z1sLHWn\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003ch4\\u003eThe new Twirl creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life\u2019s unanswered questions.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"1Cm0wU\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Cm0wU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CadburysCoastStill100090000%22,%22caption%22:%22%22,%22id%22:10980,%22link%22:%22https:\/\/www.vccp.com\/work\/cadbury\/what-makes-it-so-twirly\/attachment\/cadburyscoaststill100090000\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CadburysCoastStill100090000.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSet against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life\u2019s biggest conundrums, one of which is: \u2018What makes it so Twirly?\u2019 as the characters eat a Cadbury Twirl. With answers ranging from chocolate wizardry, to being made by the same people who made crop circles, the campaign aims to bring in a new younger shopper, as well as retaining the core audience.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe question \u2018What makes it so Twirly\u2019 is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11 week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.\\u003c\/p\\u003e\",\"blockId\":\"pSW3H\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-pSW3H\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are really proud of this work...the next step on our Cadbury journey. It's so unusual, so simple and so charming, all at once.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"p2AEh\",\"blockUniqueClass\":\"lazyblock-quote-full-width-p2AEh\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"282475336\",\"blockId\":\"ZmbpmE\",\"blockUniqueClass\":\"lazyblock-video-ZmbpmE\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"What makes it so twirly?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"twirl","to_ping":"","pinged":"","post_modified":"2020-08-24 13:32:51","post_modified_gmt":"2020-08-24 12:32:51","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10952","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}