{"id":11236,"date":"2019-09-27T11:46:01","date_gmt":"2019-09-27T10:46:01","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11236"},"modified":"2020-08-17T11:51:36","modified_gmt":"2020-08-17T10:51:36","slug":"threads","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/leo-pharma\/threads","title":{"rendered":"Unravelling &#8211; psoriasis itch awareness"},"content":{"rendered":"<div class=\"lazyblock-video-pb8Lb wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/363609977?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1S6OfP wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Itching has a huge impact on the lives of psoriasis patients.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Constant itching affects concentration, mood and sleep \u2013 leaving patients feeling worn ragged. Most people tend to accept this as part of living with psoriasis. LEO Pharma wanted patients to reject the normality of itching and talk with their doctors.<br \/>\u00a0<br \/>We launched the Unravelling campaign where we talk directly to patients about itch psoriasis. Through 140 embroidered frames, taking over 480 hours to stitch, we created a stop-frame animation telling the story of a patient with constant itching. The more he scratches, the more his threads unravel and snap, becoming less of himself.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1ilfHT wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/363766191?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1EiyvW wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Film and static assets on Instagram and Facebook drove people to the LEO Pharma patient support website. Here, patients could find information on itching, as well as support materials to help them talk with their doctor.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-ZVANzB wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-11236","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10110"],"client_id":"10242","hero_video":"389464460","hero_image":{"ID":11237,"id":11237,"title":"Psoriasis still 3","filename":"Psoriasis-still-3.jpg","filesize":483366,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/leo-pharma\/threads\/attachment\/psoriasis-still-3","alt":"","author":"11","description":"","caption":"","name":"psoriasis-still-3","status":"inherit","uploaded_to":11236,"date":"2020-08-17 10:50:06","modified":"2020-08-17 10:50:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1152x960.jpg","Square-width":768,"Square-height":640,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-768x960.jpg","Tall-width":307,"Tall-height":384,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Psoriasis-still-3-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Threads","meta-description":"Constant itching affects concentration, mood and sleep \u2013 leaving patients feeling worn ragged. Most people tend to accept this as part of living with psoriasis. LEO Pharma wanted patients to reject the normality of itching and talk with their doctors.","social-media-image":false,"relateditems":false,"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}