{"id":11217,"date":"2018-09-17T10:55:00","date_gmt":"2018-09-17T09:55:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11217"},"modified":"2020-08-24T13:05:37","modified_gmt":"2020-08-24T12:05:37","slug":"imagine","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/imagine","title":{"rendered":"Imagine"},"content":{"rendered":"<div class=\"lazyblock-video-iiy19 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/290252953?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1ejS2o wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We conjured up a world of imagination in the clouds for easyJet&#8217;s exciting new brand launch.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>easyJet, Europe\u2019s leading airline, have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers\u2019 imaginations when dreaming about their next getaway.<\/div>\n<div>\u00a0<\/div>\n<div>The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. The film ends as Senior First Officer Diana Gomes da Silva flies off into the sun setting over a patchwork of European destinations, asking viewers to \u2018Imagine where we can take you\u2019.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1iL3oz wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/291555069?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/291555346?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/291555602?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-127iTE wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n<div class=\"container\">\n<h4>The work is fittingly set against the sounds of Cat Power\u2019s \u2018Dreams\u2019.<\/h4>\n<\/div>\n<\/section>\n<section>\n<div>\u00a0<\/div>\n<\/section>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1DJTOH wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-6RH1Q wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers. \n        <cite>Lis Blair, Chief Marketing Officer (easyJet)<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11217","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10360","hero_video":"293302122","hero_image":{"ID":11222,"id":11222,"title":"monday drop off oog (1)","filename":"monday-drop-off-oog-1.jpg","filesize":251086,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/imagine\/attachment\/monday-drop-off-oog-1","alt":"","author":"11","description":"","caption":"","name":"monday-drop-off-oog-1","status":"inherit","uploaded_to":11217,"date":"2020-08-17 10:03:05","modified":"2020-08-17 10:03:05","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1152x960.jpg","Square-width":768,"Square-height":640,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-768x960.jpg","Tall-width":307,"Tall-height":384,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Imagine where we can take you","meta-description":"easyJet, Europe\u2019s leading airline, have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers\u2019 imaginations when dreaming about their next getaway.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/monday-drop-off-oog-1.jpg","relateditems":[{"relateditem":{"ID":11195,"post_author":"1","post_date":"2017-09-05 10:23:39","post_date_gmt":"2017-09-05 09:23:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"242249161\",\"blockId\":\"Z2eWVeo\",\"blockUniqueClass\":\"lazyblock-video-Z2eWVeo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAs part of easyJet\u2019s \u201cWhy Not?\u201d integrated brand campaign, VCCP collaborated with experiential marketing agency, Bearded Kitten, to bring a taste of Dutch culture to the heart of London.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe live event, in association with the Netherlands Board of Tourism and Conventions, was held to raise awareness of a different side of Holland that people don\u2019t often see, as well as other wanderlust inducing for people to explore.\\u003c\/p\\u003e\\n\\u003cp\\u003eTulip Man enticed people to step through the mysterious easyJet plane door on a London street. They stepped through into the wonderful world of Caf\u00e9 van der Sprinkles, a caf\u00e9 and salon pop-up serving the classic Dutch breakfast dish of Hagelslag \u2013 sprinkles on bread \u2013 and sprinkle-inspired makeovers.\\u003c\/p\\u003e\",\"quote\":\"Bloggers and journalists covering our pop-up also loved the event ensuring the campaign had an editorial reach of 40 million.\",\"blockId\":\"Z2tLw6F\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2tLw6F\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Plane-Door-Sprinkles-1%20(3)%22,%22caption%22:%22%22,%22id%22:11204,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/cafe-van-der-sprinkles\/attachment\/plane-door-sprinkles-1-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-1-3.jpg%22%7D\",\"blockId\":\"wrdgT\",\"blockUniqueClass\":\"lazyblock-image-full-width-wrdgT\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eWe aimed to make it one of the most Instagram-worthy places in London.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"2tgLM6\",\"blockUniqueClass\":\"lazyblock-text-full-width-2tgLM6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Plane-Door-Sprinkles-5%22,%22caption%22:%22%22,%22id%22:11196,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11196%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Plane-Door-Sprinkles-5.jpg%22%7D\",\"text\":\"\\u003cp\\u003eVisitors were encouraged to show off their sprinkle makeovers at the \u2018sprinkle yourselfie\u2019 points, walk down the bright tulip tunnel, snap their edible Dutch masterpieces and capture the Caf\u00e9\u2019s electrifying light show.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe event was a huge hit, with 1340 people saying \u201cwhy not?\u201d and entering our sprinkletastic world. #SprinklesCafe was used 1328 times across all social platforms, helping us to sprinkle joy across London. Bloggers and journalists covering our pop-up also loved the event ensuring the campaign had an editorial reach of 40 million.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd those unable to experience it first-hand could still tuck-in to this Netherlands experience via our Instagram Stories, which racked up a huge 240,646 organic impressions.\\u003c\/p\\u003e\",\"blockId\":\"Z2e58Ys\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z2e58Ys\"} \/-->","post_title":"Cafe van der Sprinkles","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cafe-van-der-sprinkles","to_ping":"","pinged":"","post_modified":"2020-08-25 20:27:15","post_modified_gmt":"2020-08-25 19:27:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11195","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11511,"post_author":"1","post_date":"2018-09-04 14:52:00","post_date_gmt":"2018-09-04 13:52:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"288790222\",\"blockId\":\"2eoub2\",\"blockUniqueClass\":\"lazyblock-video-2eoub2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eWe recognised the power that mobile technology can have as a window out to a universe that is full of potential. So the new brand strategy for O2 drew on their founding insight about the importance of digital oxygen to help everyone feel more alive - from staying social, starting passions and making memories.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eWe built on O2\u2019s longstanding heritage of launching standout campaigns, and our supporting multi-million advertising campaign aims to inspire the public to think about their individual roles within the universe, rallying them to \u2018breathe it all in\u2019 and demonstrating the role that O2 can play to kick start new experiences.\\u003c\/p\\u003e\",\"quote\":\"A bold, new strategic and creative direction for the iconic O2 brand, returning to its roots as a breathe of fresh air for the whole sector.\",\"blockId\":\"BnNi4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BnNi4\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image39%22,%22caption%22:%22%22,%22id%22:11513,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11513%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image39.jpg%22%7D\",\"blockId\":\"ZKUTI3\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZKUTI3\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image116%22,%22caption%22:%22%22,%22id%22:11516,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11516%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image116.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image118%22,%22caption%22:%22%22,%22id%22:11515,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11515%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image118.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22288792700%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2g0NCR\",\"blockUniqueClass\":\"lazyblock-carousel-Z2g0NCR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThen, on 1st September, our hero\u00a0TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet \u2013 Earth \u2013 before plunging underwater and breaking through the surface of the ocean to reveal the night sky. The ad is set to the single Loud Places ft Romy by Jamie xx, also part of band The xx, that last year set the record for the longest run of sold out shows at O2 Academy Brixton.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eA major fully integrated campaign followed, featuring bespoke social first vertical content on channels including Facebook, Twitter, Instagram and Snapchat, as well as partnerships with premium content creators interpreting what \u2018breathe it all in\u2019 means to them. Cinema, broadcast and programmatic video on demand also amplified the creative across visual platforms, while digital out-of-home was rolled out across animated large formats nationwide.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 will also be the first UK brand to use sky recognition technology in a Snapchat world lens. The lens allows Snapchatters to point their phone at the sky to see it transform into the cosmos with George the Poet\u2019s lyrics appearing as words of inspiration. In retail, O2 stores were transformed to feature new highly impactful window creative, aligned with digital and social.\\u003c\/p\\u003e\",\"quote\":\"It launched with some of the biggest the biggest out-of-home spots in the UK.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22jpeg%202%22,%22caption%22:%22%22,%22id%22:11514,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11514%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/jpeg-2.jpg%22%7D\",\"blockId\":\"Z1tk0vO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1tk0vO\"} \/-->","post_title":"Breathe It All In","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breathe-it-all-in","to_ping":"","pinged":"","post_modified":"2020-08-25 19:52:16","post_modified_gmt":"2020-08-25 18:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11511","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}