{"id":11195,"date":"2017-09-05T10:23:39","date_gmt":"2017-09-05T09:23:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11195"},"modified":"2020-08-25T20:27:15","modified_gmt":"2020-08-25T19:27:15","slug":"cafe-van-der-sprinkles","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/cafe-van-der-sprinkles","title":{"rendered":"Cafe van der Sprinkles"},"content":{"rendered":"<div class=\"lazyblock-video-Z2eWVeo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/242249161?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2tLw6F wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Bloggers and journalists covering our pop-up also loved the event ensuring the campaign had an editorial reach of 40 million.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>As part of easyJet\u2019s \u201cWhy Not?\u201d integrated brand campaign, VCCP collaborated with experiential marketing agency, Bearded Kitten, to bring a taste of Dutch culture to the heart of London.<\/p>\n<p>The live event, in association with the Netherlands Board of Tourism and Conventions, was held to raise awareness of a different side of Holland that people don\u2019t often see, as well as other wanderlust inducing for people to explore.<\/p>\n<p>Tulip Man enticed people to step through the mysterious easyJet plane door on a London street. They stepped through into the wonderful world of Caf\u00e9 van der Sprinkles, a caf\u00e9 and salon pop-up serving the classic Dutch breakfast dish of Hagelslag \u2013 sprinkles on bread \u2013 and sprinkle-inspired makeovers.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-wrdgT wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-1-3.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2tgLM6 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n<div class=\"container\">\n<h4>We aimed to make it one of the most Instagram-worthy places in London.<\/h4>\n<\/div>\n<\/section>\n<section data-aos=\"fade-up\">\n<div>\n<div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Z2e58Ys wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Plane-Door-Sprinkles-5.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Plane-Door-Sprinkles-5.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Visitors were encouraged to show off their sprinkle makeovers at the \u2018sprinkle yourselfie\u2019 points, walk down the bright tulip tunnel, snap their edible Dutch masterpieces and capture the Caf\u00e9\u2019s electrifying light show.<\/p>\n<p>The event was a huge hit, with 1340 people saying \u201cwhy not?\u201d and entering our sprinkletastic world. #SprinklesCafe was used 1328 times across all social platforms, helping us to sprinkle joy across London. Bloggers and journalists covering our pop-up also loved the event ensuring the campaign had an editorial reach of 40 million.<\/p>\n<p>And those unable to experience it first-hand could still tuck-in to this Netherlands experience via our Instagram Stories, which racked up a huge 240,646 organic impressions.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11195","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107","10109"],"client_id":"10360","hero_video":"287493205","hero_image":{"ID":11832,"id":11832,"title":"Plane-Door-Sprinkles-4","filename":"Plane-Door-Sprinkles-4.jpg","filesize":681976,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/cafe-van-der-sprinkles\/attachment\/plane-door-sprinkles-4","alt":"","author":"1","description":"","caption":"","name":"plane-door-sprinkles-4","status":"inherit","uploaded_to":11195,"date":"2020-08-25 19:09:19","modified":"2020-08-25 19:09:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1024,"height":512,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","1536x1536-width":1024,"1536x1536-height":512,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","2048x2048-width":1024,"2048x2048-height":512,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","Header-width":1024,"Header-height":512,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","Wide-width":1024,"Wide-height":512,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","Square-width":768,"Square-height":384,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-768x512.jpg","Tall-width":307,"Tall-height":205,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-768x512.jpg","Mobile-width":768,"Mobile-height":512,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4.jpg","Facebook-width":1024,"Facebook-height":512,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-768x512.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":512,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/09\/Plane-Door-Sprinkles-4-384x512.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":409}},"meta-title":"Cafe van der Sprinkles","meta-description":"As part of easyJet\u2019s \u201cWhy Not?\u201d integrated brand campaign, VCCP collaborated with experiential marketing agency, Bearded Kitten, to bring a taste of Dutch culture to the heart of London.  The live event, in association with the Netherlands Board of Tourism and Conventions, was held to raise awareness of a different side of Holland that people don\u2019t often see, as well as other wanderlust inducing for people to explore.  Tulip Man enticed people to step through the mysterious easyJet plane door on a London street. They stepped through into the wonderful world of Caf\u00e9 van der Sprinkles, a caf\u00e9 and salon pop-up serving the classic Dutch breakfast dish of Hagelslag \u2013 sprinkles on bread \u2013 and sprinkle-inspired makeovers.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11213,"post_author":"3","post_date":"2015-09-20 10:46:52","post_date_gmt":"2015-09-20 09:46:52","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"139688026\",\"blockId\":\"Z1jXi0h\",\"blockUniqueClass\":\"lazyblock-video-Z1jXi0h\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eTo celebrate easyJet\u2019s 20th anniversary, we launched a multi-media, European campaign, \u201cHow 20 years have flown\u201d, that invited customers to tell their own travel stories and aimed to inspire the next generation of fliers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe multi-million pound TV campaign debuted in the UK during the opening of the Rugby World Cup, and charted the story of a couple who met and fell in love on an easyJet flight.\\u003c\/div\\u003e\",\"quote\":\"Celebrating a very big birthday...\",\"blockId\":\"ZCkoCi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZCkoCi\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22For%20website_Page_2%22,%22caption%22:%22%22,%22id%22:11214,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11214%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/For-website_Page_2.jpg%22%7D\",\"blockId\":\"DECbW\",\"blockUniqueClass\":\"lazyblock-image-full-width-DECbW\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EAnd,%20for%20the%20first%20time%20ever,%20easyJet%20released%20their%20first%20TV%20advert%20on%20social%20media.%20The%20retro%20commercial,%20which%20originally%20aired%20back%20in%201995,%20offered%20%C2%A329%20flights%20%E2%80%98costing%20the%20same%20as%20a%20pair%20of%20jeans.%E2%80%99%20And%20although%2020%20years%20may%20have%20flown%20by,%20easyJet%E2%80%99s%20commitment%20to%20price%20was%20as%20strong%20as%20ever,%20and%20had%20flights%20on%20offer%20at%20just%20%C2%A329.99.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EAlongside%20this,%20generation%20easyJet%20were%20encouraged%20to%20upload%20their%20favourite%20European%20holiday%20snaps%20from%20the%20last%2020%20years%20at%2020years.easyjet.com,%20or%20to%20tag%20them%20with%20#TimeFlies%20on%20Twitter%20and%20Instagram.%20The%20generation%20easyJet%20photos%20were%20then%20used%20to%20form%20a%20mosaic%20for%20a%20special%2020th%20birthday%20aircraft%20livery,%20which%20was%20unveiled%20on%20their%20anniversary%20on%20November%2010th.%3C\/p%3E%22%7D%5D\",\"blockId\":\"27jvgY\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-27jvgY\"} \/-->","post_title":"How 20 Years Have Flown","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-20-years-have-flown","to_ping":"","pinged":"","post_modified":"2020-08-24 15:06:20","post_modified_gmt":"2020-08-24 14:06:20","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11213","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10706,"post_author":"1","post_date":"2018-01-25 09:15:00","post_date_gmt":"2018-01-25 09:15:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281836905\",\"blockId\":\"247QWE\",\"blockUniqueClass\":\"lazyblock-video-247QWE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe identified an opportunity for Cadbury to find new relevance by championing moments of authentic human generosity through our campaign \u2018There\u2019s a glass \\u0026amp; a half in everyone\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe made a\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/mums-birthday\\u0022\\u003eTV advert\\u003c\/a\\u003e\u00a0which told the story of a little girl who buys her mum a block of Dairy Milk but tries to pay with her precious trinkets buttons and plastic coins. The shopkeeper hesitates but gives her the bar and her \u2018change\u2019 by way of a small unicorn. The story is based on a universal truth and tapped into people's emotions.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eBut for people to really feel this generous instinct we want them to experience it for themselves. So, in the heart of Soho, we opened The Glass \\u0026amp; a Half Shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Glass \\u0026amp; a Half Shop was open for 4 days and the only thing you could purchase from it was a bar of Cadbury Dairy Milk, in a variety of flavours, to share with family and friends. However, payment would only be accepted in knick-knacks. Things like buttons, shoelaces, paper clips, odds and ends, all kinds of random stuff, just not cash!\\u003c\/p\\u003e\",\"quote\":\"Cadbury, once a source of national pride, was now struggling. Our brief was to reboot it.\",\"blockId\":\"J0gbl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-J0gbl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Shop-Assistant-Graded-v2%22,%22caption%22:%22%22,%22id%22:10707,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10707%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Assistant-Graded-v2.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Billboard-girl-graded%22,%22caption%22:%22%22,%22id%22:10708,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10708%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Billboard-girl-graded.jpg%22%7D%7D%5D\",\"blockId\":\"Z1dCd8M\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1dCd8M\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIf you found yourself without a trinket, our shop staff showed you the gumball machine outside the shop which dispensed free trinkets.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eOnce you\u2019d paid with your trinket our shopkeeper gave you your bar of Cadbury Dairy Milk and a special till receipt recording your purchase and encouraging you to share your chocolate with a friend.\u00a0\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eEvery detail inside and outside the shop was designed with a Cadbury Dairy Milk twist, from crisp boxes to newspapers, flowers, fridges, drinks, greeting cards, stationary, local notices and classifieds, staff uniforms, a welcome mat, awning, door sign, post office box, delivery bike and more. Free Wifi was named CadburyShop and the shop sign read \u201cThe Glass \\u0026amp; a Half Shop\u201d. We even had a newspaper girl who cycled around Soho delivering copies of the Cadbury Chronicle and spreading the news of the shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe shop received over 5,000 visitors, exchanging their knick-knacks: pens, belt buckles, yoyos, toy cars, recipe books, light bulbs, computer mouses, even an odd shoe! National and International press reported on the event with a total of 57 articles published. With no paid social spend, the shop got over 2.5 million social impressions in just 4 days. That increased social conversation around Cadbury by 35%.\u00a0We proved just how generous the British public can be.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo that the rest of the country could experience it too, we also\u00a0 created an online shop, which allowed us to give away a further 10,000 bars.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe created a branded experience in the heart of London that was visited by thousands of people from all around the world and covered by multiple national and international news channels (we even brought around Mail Online).\u00a0\\u003c\/p\\u003e\",\"quote\":\"People were greeted by our friendly shopkeeper who asked what bar of Cadbury Dairy Milk they wanted and what knick-knack they were going to pay with.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Shop-Till-Graded-v2%22,%22caption%22:%22%22,%22id%22:10709,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10709%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Till-Graded-v2.jpg%22%7D\",\"blockId\":\"2fOn9n\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2fOn9n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Rather than telling, we showed how generous people could be.\",\"blockId\":\"1SG9iA\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-1SG9iA\"} \/-->","post_title":"The glass and a half shop","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"glass-and-a-half-shop","to_ping":"","pinged":"","post_modified":"2020-08-25 20:05:47","post_modified_gmt":"2020-08-25 19:05:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10706","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}