{"id":11156,"date":"2016-12-22T17:40:17","date_gmt":"2016-12-22T17:40:17","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11156"},"modified":"2020-08-24T14:50:20","modified_gmt":"2020-08-24T13:50:20","slug":"olegs-magical-dream","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/olegs-magical-dream","title":{"rendered":"Oleg&#8217;s Magical Dream"},"content":{"rendered":"<div class=\"lazyblock-video-ZfRXz8 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/196708357?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1WdbtN wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          When Baby Oleg was left behind in Africa, Britain\u2019s heart was broken.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>Two years later, thanks to comparethemarket.com, VCCP and VCCPme, Oleg made a dream return.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>Literally.<\/div>\n<div>\u00a0<\/div>\n<div>He had a magical dream in which he re-enacted a scene from Disney\u2019s Frozen, dressed as Olaf the Snowman. His new best friend Ayana was dressed as Princess Elsa and of course, Oleg-as-Olaf and Ayana-as-Elsa were available as Christmassy cuddly toys to comparethemarket.com customers.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-16c5E3 wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-Box-Front-Angle-Right.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-Box-Front-Angle-Right.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Ayana-as-Elsa-Box-Front-Angle-Left.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Ayana-as-Elsa-Box-Front-Angle-Left.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1Rgs7C wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>And the campaign, comparethemarket.com\u2019s most customer-focused to date, worked like a dream.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2sT3jf wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11156","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655"],"client_id":"10351","hero_video":"","hero_image":{"ID":11157,"id":11157,"title":"Oleg as Olaf and Ayana as Elsa on white","filename":"Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg","filesize":192523,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/olegs-magical-dream\/attachment\/oleg-as-olaf-and-ayana-as-elsa-on-white","alt":"","author":"11","description":"","caption":"","name":"oleg-as-olaf-and-ayana-as-elsa-on-white","status":"inherit","uploaded_to":11156,"date":"2020-08-14 16:37:25","modified":"2020-08-14 16:37:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1152x1080.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-768x1080.jpg","Tall-width":307,"Tall-height":432,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg","relateditems":[{"relateditem":{"ID":11053,"post_author":"3","post_date":"2017-01-11 15:31:24","post_date_gmt":"2017-01-11 15:31:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"240800339\",\"blockId\":\"rDN3v\",\"blockUniqueClass\":\"lazyblock-video-rDN3v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lemon%22,%22caption%22:%22%22,%22id%22:11057,%22link%22:%22https:\/\/www.vccp.com\/work\/%25client_name%25\/winter\/attachment\/lemon\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/01\/Lemon.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe new year is just around the corner. There\u2019ll be moments you\u2019ve planned, and moments you\u2019ll experience out of the blue. The anticipation of what\u2019s to come is incredibly exciting. It\u2019s a whole new year to fill, so give the gift of a story this winter.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn order to prepare you for all these wonderful new experiences, we see the launch of our latest campaign for Canon \u2018Winter\u2019. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation. From a driveway basketball about to land in the hoop, or a snowball in motion to a baby tasting lemon for the first time.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is a fully integrated campaign across print, online content, digital, social, PR, CRM and in-store\/retail. The creative will run across EMEA and is a welcome contrast to the Christmas noise, encouraging you to look beyond the holidays and at what might happen in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eNext year is coming. Be ready.\\u003c\/p\\u003e\",\"blockId\":\"1qki5z\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1qki5z\"} \/-->","post_title":"Winter","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"winter","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:36","post_modified_gmt":"2021-08-02 14:32:36","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11053","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11493,"post_author":"3","post_date":"2017-09-04 13:47:24","post_date_gmt":"2017-09-04 12:47:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eSomeOne has been working alongside Argent, local residents, retailers \\u0026amp; restaurateurs to help better connect this unique central London location.\\u003c\/p\\u003e\\n\\u003cp\\u003eHundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London\u2019s most exciting neighbourhoods.\\u003c\/p\\u003e\\n\\u003cp\\u003eGreat brands have many visual and verbal assets to call upon. 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It\u2019s time people start to discover what\u2019s happening at King\u2019s Cross.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1eqKBs\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1eqKBs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133427%22,%22caption%22:%22%22,%22id%22:11495,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11495%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133427.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs a place so rich in diverse offers, from Google\u2019s cutting-edge tech, to Saint Martins world-class creativity \u2014 this is a place of radical thinking mixed with international food and drink \u2014 it makes for a magnetic mix.\\u003cbr \/\\u003e\\u003cbr \/\\u003eNorth of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom music festivals to \u2018designjunction\u2019. King\u2019s Cross hosts public events to rival almost any other part of London.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo reflect this position, SomeOne has been working with the teams at King\u2019s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u2019s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.\\u003c\/p\\u003e\\n\\u003cp\\u003eExtensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.\\u003c\/p\\u003e\",\"blockId\":\"kYM6i\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-kYM6i\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115652%22,%22caption%22:%22%22,%22id%22:11494,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11494%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115652.jpg%22%7D\",\"blockId\":\"Xt60s\",\"blockUniqueClass\":\"lazyblock-image-full-width-Xt60s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20new%20brand%20work%20is%20all%20hosted%20on%20SomeOne%E2%80%99s%20custom%20CloudLines%20platform.%C2%A0Doing%20away%20with%20dull,%20unread%20PDF%20guidelines%20so%20often%20deployed%20in%20branding%20programmes.%3Cbr%20\/%3E%3Cbr%20\/%3EThe%20live%20cloud-hosted%20site%20carries%20analytics%20that%20enable%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3Ethose%20involved%20in%20the%20branding%20to%20see%20what%20is%20being%20used,%20where%20and%20when.%C2%A0As%20is%20essential%20with%20any%20modern%20brand,%C2%A0%20it%20means%20that%20the%20elements%20used%20in%20the%20communications%20can%20be%20swiftly%20and%20seamlessly%20adapted%20to%20better%20fit%20with%20the%20audience%E2%80%99s%20needs.%3C\/p%3E%22%7D%5D\",\"blockId\":\"rn4m2\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-rn4m2\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022An overwhelming sense of individualism was found in all parts of the research. 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