{"id":11152,"date":"2019-07-19T17:22:33","date_gmt":"2019-07-19T16:22:33","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11152"},"modified":"2020-08-24T12:25:57","modified_gmt":"2020-08-24T11:25:57","slug":"no-place-like-home","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/no-place-like-home","title":{"rendered":"No place like home"},"content":{"rendered":"<div class=\"lazyblock-video-2qlj0j wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/349080099?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-28vUqj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This campaign sees the long-awaited reunion of Aleksandr, Sergei, Oleg and Ayana.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We&#8217;ve launched a new campaign for comparethemarket.com which shows the reunion of the nation\u2019s favourite meerkat family, and the return of one of its most-loved characters, Oleg.<\/p>\n<p>Oleg captured the heart of the nation as the youngest member of the meerkat family. We last saw him on screens in 2014, when Aleksandr and Sergei bid farewell to the youngster in Africa, with a re-appearance alongside Ayana in the Frozen campaign in 2016 and as BB8 in the Star Wars campaign in 2017.<br \/><br \/>The new spot sees the long-awaited reunion of the meerkat family as Oleg and Ayana seek out and reunite with Aleksandr and Sergei in San Francisco, the meerkats\u2019 adoptive home while they work on \u2018AutoSergei.\u2019 The meerpups\u2019 dramatic quest across the globe to find Aleksandr and Sergei, and their subsequent joyful experiences together as a family, demonstrate the power of spending time with loved ones, encouraging people to enjoy more moments together with comparethemarket.com\u2019s rewards.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z128HQp wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL8.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-GWEQQ wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our Summer Rewards campaign marks the start of a new chapter for the meerkat family, as Aleksandr, Sergei, Oleg and Ayana reunite to embark on a new journey together. The new TV advert perfectly captures the joy from moments of togetherness, celebrated through our Meerkat Meals and Meerkat Movies rewards. \n        <cite>Mark Vile, Chief Marketing Officer, comparethemarket.com<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11152","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10351","hero_video":"","hero_image":{"ID":11154,"id":11154,"title":"CTM_REWARDS_STILL5","filename":"CTM_REWARDS_STILL5.jpg","filesize":42827,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/no-place-like-home\/attachment\/ctm_rewards_still5-3","alt":"","author":"11","description":"","caption":"","name":"ctm_rewards_still5-3","status":"inherit","uploaded_to":11152,"date":"2020-08-14 16:24:33","modified":"2020-08-14 16:24:33","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"No place like home","meta-description":"VCCP launches a new TV spot that sees the long awaited reunion of Aleksandr, Sergei, Oleg and Ayana.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_REWARDS_STILL5.jpg","relateditems":[{"relateditem":{"ID":11103,"post_author":"3","post_date":"2018-05-21 16:23:40","post_date_gmt":"2018-05-21 15:23:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"271046813\",\"blockId\":\"KzXRy\",\"blockUniqueClass\":\"lazyblock-video-KzXRy\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003ecomparethemarket.com has unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"DvKXK\",\"blockUniqueClass\":\"lazyblock-text-full-width-DvKXK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM_Hooray_60sec_110518_015%20copy%22,%22caption%22:%22%22,%22id%22:11109,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11109%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg%22%7D\",\"text\":\"\\u003cp\\u003ePacked with over a dozen iconic film references, the ad reimagines Barbara Streisand\u2019s \u2018Rain On My Parade,\u2019 sung by Aleksandr, to bring to life the variety of films that can be seen with a year\u2019s membership of Meerkat Movies.\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt\u2019s uniform from Fury and Cate Blanchett\u2019s dress from Elizabeth. For the first time\u00a0comparethemarket.com\u00a0used a 60-second radio ad to launch the campaign, which was played out on the Global Radio Network.\\u003c\/p\\u003e\\n\\u003cp\\u003eNow in its third year, Meerkat Movies has surpassed three million app downloads, helping twenty million people go to the cinema, and saving the UK \u00a374,200,000 in cinema tickets. This milestone was reached eight months earlier than Orange Wednesdays, proving the popularity of Meerkat Movies.\\u003c\/p\\u003e\",\"blockId\":\"L5116\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-L5116\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Website%22,%22caption%22:%22%22,%22id%22:11108,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/website\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Website.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22282480184%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285840275%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285844098%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20154811%20(1)%22,%22caption%22:%22%22,%22id%22:11121,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/screen-shot-20180820-at-154811-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-20180820-at-154811-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1IYmOt\",\"blockUniqueClass\":\"lazyblock-carousel-1IYmOt\"} \/-->","post_title":"A Year of Meerkat Movies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-year-of-meerkat-movies","to_ping":"","pinged":"","post_modified":"2020-08-24 13:45:24","post_modified_gmt":"2020-08-24 12:45:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11103","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.\",\"blockId\":\"Z27zMvD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27zMvD\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-train-jump-storror%202%22,%22caption%22:%22%22,%22id%22:11039,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11039%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-train-jump-storror-2.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-rooftop-storror%202%22,%22caption%22:%22%22,%22id%22:11040,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11040%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-rooftop-storror-2.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-containers-storror%202%22,%22caption%22:%22%22,%22id%22:11041,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11041%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-containers-storror-2.jpg%22%7D\",\"blockId\":\"ZsSKeI\",\"blockUniqueClass\":\"lazyblock-image-grid-ZsSKeI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EBuilding%20on%20their%20successful%20Live%20For%20The%20Story%20brand%20proposition,%20the%20company%20hopes%20the%20adrenaline-fuelled%20video%20resonates%20with%20its%20customers,%20and%20encourages%20them%20to%20experience%20something%20new%20with%20a%20Canon%20camera.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ECanon%20Europe%E2%80%99s%20fully%20integrated%20campaign%20will%20run%20across%20Europe%20from%20Monday%2025th%20June%20in%20a%20variety%20of%20channels%20including:%20Print,%20Digital,%20Social,%20PR,%20VOD,%20CRM%20and%20In-store\/retail.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1ygEBX\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285092024%22%7D,%7B%22video-id%22:%22285092192%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22281403668%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"YtxnY\",\"blockUniqueClass\":\"lazyblock-carousel-YtxnY\"} \/-->","post_title":"What's your next first?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"storror","to_ping":"","pinged":"","post_modified":"2022-06-29 16:09:59","post_modified_gmt":"2022-06-29 15:09:59","post_content_filtered":"","post_parent":10209,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11032","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11077,"post_author":"3","post_date":"2019-07-08 15:56:00","post_date_gmt":"2019-07-08 14:56:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"346886112\",\"blockId\":\"M87iH\",\"blockUniqueClass\":\"lazyblock-video-M87iH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOfcom recently introduced their 'Text to Switch' policy, making it much easier for people to switch their mobile network if they are out of contract.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn response to that, and as an incentive to switch, O2 wanted to promote the fact that they automatically lower your bill when your phone is paid off - unlike many of their competitors who continue to charge people for their phone even after they've reached the end of their contract.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, we even made an\\u003ca href=\\u0022https:\/\/www.o2.co.uk\/ouch\\u0022\\u003e\u00a0Overpayment Estimator\u00a0\\u003c\/a\\u003ewhich sits on the O2 website, so consumers from other networks can see if they have been overpaying in their current contract, and by how much.\u00a0\\u003c\/p\\u003e\",\"quote\":\"It hurts to pay for something you already own...\",\"blockId\":\"ZJgMJh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZJgMJh\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2_CrominationSpecialBuild_5%22,%22caption%22:%22%22,%22id%22:11082,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11082%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/O2_CrominationSpecialBuild_5.jpg%22%7D\",\"blockId\":\"Z1zbhll\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1zbhll\"} \/-->","post_title":"Ouch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ouch","to_ping":"","pinged":"","post_modified":"2020-08-24 12:29:55","post_modified_gmt":"2020-08-24 11:29:55","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11077","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}