{"id":11113,"date":"2014-11-25T16:33:00","date_gmt":"2014-11-25T16:33:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11113"},"modified":"2021-08-02T16:53:58","modified_gmt":"2021-08-02T15:53:58","slug":"priority-ed-sheeran","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/priority-ed-sheeran","title":{"rendered":"Priority &#8211; Ed Sheeran"},"content":{"rendered":"<div class=\"lazyblock-video-ItHKF wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/112811353?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1fQofG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/o2_EdSheeran_Bedroom-1100-1600x1065-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/o2_EdSheeran_Bedroom-1100-1600x1065-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Ahead of his 2015 tour, O2 and Ed Sheeran teamed up to create a major new integrated Priority campaign, offering O2 customers Priority Tickets for the award-winning artist\u2019s Wembley Stadium show, 48 hours ahead of general release.<\/p>\n<p>Highlighting the star\u2019s incredible journey to success, the spot follows Ed from his childhood bedroom all the way through to Madison Square Gardens, finally culminating in him walking on stage at the world-famous Wembley Stadium.<\/p>\n<p>In conjunction with the ad, O2 gave fans the opportunity to access exclusive content through an online digital walkthrough. VCCP created an experiential audio-video responsive site, where users could explore the same continuous shot seen in the TVC, but this time in first person.<\/p>\n<p>By unlocking the doors to the various key venues in Ed\u2019s life, users were able to search for numerous pieces of hidden content, including exclusive imagery and interviews which offered a fascinating insight into the star\u2019s career so far. Music loops were also hidden at each stage of the journey which, when unlocked, began building Ed\u2019s hit single, \u201cDon\u2019t\u201d and became the background music to the site.<\/p>\n<p>Once all the hidden extras had been unlocked and the song completed, fans were then entered into a competition to win a VIP experience to Ed\u2019s 2015 Wembley Stadium Tour, as well as the blue hoodie he wore in the TV ad.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-26U2c1 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/o2_EdSheeran_Studio-0575-1600x1068-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11113","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111","10108"],"client_id":"10387","hero_video":"","hero_image":{"ID":11114,"id":11114,"title":"O2 Priority Ed Sheeran low res","filename":"O2-Priority-Ed-Sheeran-low-res.jpg","filesize":92613,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/priority-ed-sheeran\/attachment\/o2-priority-ed-sheeran-low-res","alt":"","author":"3","description":"","caption":"","name":"o2-priority-ed-sheeran-low-res","status":"inherit","uploaded_to":11113,"date":"2020-08-14 15:34:10","modified":"2020-08-14 15:34:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-Priority-Ed-Sheeran-low-res-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"O2 - Priority Walk - Ed Sheeran","meta-description":"Ahead of his 2015 tour, O2 and Ed Sheeran teamed up to create a major new integrated Priority campaign, offering O2 customers Priority Tickets for the award-winning artist\u2019s Wembley Stadium show, 48 hours ahead of general release.","social-media-image":false,"relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"Our News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2025-03-12 12:14:50","post_modified_gmt":"2025-03-12 12:14:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}