{"id":11104,"date":"2017-10-01T16:24:00","date_gmt":"2017-10-01T15:24:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11104"},"modified":"2020-08-24T14:24:40","modified_gmt":"2020-08-24T13:24:40","slug":"online-network","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/online-network","title":{"rendered":"Online Network"},"content":{"rendered":"<div class=\"lazyblock-video-Z1PRPLB wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/297278990?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2jBxv9 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-6.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-6.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>With the help of some incredible cuddly creatures, O2 launches its new spot \u2018Network\u2019, the latest in a series of films from VCCP that demonstrate how O2 does \u2018More for you\u2019.<br \/><br \/>The spot compares O2\u2019s network to a brood of baby geese that lovingly follow you wherever you go; from the underground, to work; from camping trips, to museums, and unlike real geese, these photoreal CGI goslings are imaginary, so they won\u2019t grow up and diddle off to Siberia.<\/p>\n<p>The Goslings even found themselves in O2&#8217;s first ever Snapchat game, with our cute and fluffy friend following an O2 customer around in our take on a classic mobile game. Not content with an O2 first, the Goslings also waddled up to Manchester to take photos and play with passing Mancunians in an augmented reality media spot.\u00a0<\/p>\n<div>And so, just like an entourage of loyal geese, from their nationwide 4G to WiFi hot spots, O2\u2019s network coverage is always around you wherever you go.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2is65W wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/287073178?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/287101644?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11104","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108"],"client_id":"10387","hero_video":"","hero_image":{"ID":11106,"id":11106,"title":"image 1","filename":"image-1.jpg","filesize":118347,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/online-network\/attachment\/image-1","alt":"","author":"3","description":"","caption":"","name":"image-1","status":"inherit","uploaded_to":11104,"date":"2020-08-14 15:24:41","modified":"2020-08-14 15:24:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"O2 - Online Network","meta-description":"With the help of some incredible cuddly creatures, O2 launches its new spot \u2018Online Network\u2019, the latest in a batch of films from VCCP that demonstrate how O2 does \u2018more for you\u2019.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10995,"post_author":"3","post_date":"2017-05-03 14:34:00","post_date_gmt":"2017-05-03 13:34:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"218032611\",\"blockId\":\"Z2r9OJV\",\"blockUniqueClass\":\"lazyblock-video-Z2r9OJV\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eRoyal London has launched a brand new campaign, an extension of the successful \u2018We\u2019re so yesterday\u2019 campaign featuring our favourite time-travelling frontman, Roy.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign promotes \u2018Helping Hand\u2019 \u2013 a service that gives customers access to a dedicated nurse as soon as a policy starts and is designed to get people thinking about the fact that anyone could fall ill at any time.\\u003c\/p\\u003e\\n\\u003cp\\u003eAlongside the television campaign, Royal London had launched an online quiz called \u2018Just a sneeze or deadly disease\u2019. The light-hearted quiz was developed to bridge the offline and online journey and to encourage people to engage with this topic in a fun and light-hearted way. People who played the quiz were then served different content about the Helping Hand product based on their persona.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-122939%22,%22caption%22:%22%22,%22id%22:10997,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10997%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122939.jpg%22%7D\",\"blockId\":\"Z27S19M\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27S19M\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-122916%22,%22caption%22:%22%22,%22id%22:10998,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10998%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122916.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-20180508-at-123013%22,%22caption%22:%22%22,%22id%22:10999,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10999%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-123013.jpg%22%7D%7D%5D\",\"blockId\":\"HpUnr\",\"blockUniqueClass\":\"lazyblock-two-column-images-HpUnr\"} \/-->","post_title":"Helping Hand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"helping-hand","to_ping":"","pinged":"","post_modified":"2020-08-24 14:42:42","post_modified_gmt":"2020-08-24 13:42:42","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10995","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11539,"post_author":"3","post_date":"2017-03-04 15:41:43","post_date_gmt":"2017-03-04 15:41:43","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"206384104\",\"blockId\":\"2nKwNO\",\"blockUniqueClass\":\"lazyblock-video-2nKwNO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn an age of increased digital consumption: download more content, stare at more screens, stream more video, catch up on TV, catch up on catch-up; O2 wanted to put the spotlight on real-world, real-life experiences.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFollow the Rabbit is O2\u2019s latest integrated campaign where we bring the brand\u2019s focus onto what O2 offers beyond the category norms, reminding consumers that with Priority, O2 customers have the opportunity to experience the thrill of live experiences, be that through music, sport, entertainment and beyond.\\u003c\/p\\u003e\",\"quote\":\"We wanted to put the spotlight on real-world, real-life experiences.\",\"blockId\":\"Z2gd2Lo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gd2Lo\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Follow_the_rabbit%22,%22caption%22:%22%22,%22id%22:11546,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11546%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit.jpg%22%7D\",\"blockId\":\"Dbwt2\",\"blockUniqueClass\":\"lazyblock-image-full-width-Dbwt2\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eIt is these moments that truly enrich our lives, not sitting on the sofa watching Saturday night telly.\\u003c\/h4\\u003e\",\"blockId\":\"Z6EKlu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z6EKlu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Follow_the_rabbit_still_v03%22,%22caption%22:%22%22,%22id%22:11545,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11545%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/03\/Follow_the_rabbit_still_v03.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWith this insight, the \u2018down the rabbit hole\u2019 approach was born, and what better way to bring this to life than through an Alice in Wonderland-esque, O2-blue rabbit: the embodiment of curiosity and intrigue.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe TV and cinema advert introduces the audience to the blue rabbit as it\u2019s illuminated by a single light in a dark, empty space challenging viewers to follow it into the unknown. 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