{"id":11103,"date":"2018-05-21T16:23:40","date_gmt":"2018-05-21T15:23:40","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11103"},"modified":"2020-08-24T13:45:24","modified_gmt":"2020-08-24T12:45:24","slug":"a-year-of-meerkat-movies","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/a-year-of-meerkat-movies","title":{"rendered":"A Year of Meerkat Movies"},"content":{"rendered":"<div class=\"lazyblock-video-KzXRy wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/271046813?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-DvKXK wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>comparethemarket.com has unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen.\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-L5116 wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Packed with over a dozen iconic film references, the ad reimagines Barbara Streisand\u2019s \u2018Rain On My Parade,\u2019 sung by Aleksandr, to bring to life the variety of films that can be seen with a year\u2019s membership of Meerkat Movies.<\/p>\n<p>It was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt\u2019s uniform from Fury and Cate Blanchett\u2019s dress from Elizabeth. For the first time\u00a0comparethemarket.com\u00a0used a 60-second radio ad to launch the campaign, which was played out on the Global Radio Network.<\/p>\n<p>Now in its third year, Meerkat Movies has surpassed three million app downloads, helping twenty million people go to the cinema, and saving the UK \u00a374,200,000 in cinema tickets. This milestone was reached eight months earlier than Orange Wednesdays, proving the popularity of Meerkat Movies.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1IYmOt wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Website.jpg 1152w\">\r\n                  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data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285840275?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285844098?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11103","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10351","hero_video":"282479025","hero_image":{"ID":11109,"id":11109,"title":"CTM_Hooray_60sec_110518_015 copy","filename":"CTM_Hooray_60sec_110518_015-copy.jpg","filesize":43823,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/ctm_hooray_60sec_110518_015-copy","alt":"","author":"11","description":"","caption":"","name":"ctm_hooray_60sec_110518_015-copy","status":"inherit","uploaded_to":11103,"date":"2020-08-14 15:27:19","modified":"2020-08-14 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17:06:07","post_date_gmt":"2016-07-08 16:06:07","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"174327652\",\"blockId\":\"1w8HAs\",\"blockUniqueClass\":\"lazyblock-video-1w8HAs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Macaulay%20BTS%202%22,%22caption%22:%22%22,%22id%22:11145,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11145%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Macaulay-BTS-2.jpg%22%7D\",\"text\":\"\\u003cp\\u003ecomparethemarket.com reveals Macaulay Culkin as the latest star to feature alongside meerkat favourites Aleksandr and Sergei. The new Meerkat Movies spot brings on a new adventure as Macaulay joins the furry pair on a road trip across America.\\u003c\/p\\u003e\\n\\u003cp\\u003eSince our favourite meerkats arrived in Hollywood over a year ago, they\u2019ve run over Arnie, rubbed shoulders with the rich and famous, and Sergei has even wooed Nicole Kidman. But Hollywood is just the start of the adventure and Aleks and Sergei have itchy feet. And what better way to see the US of A than with a proper family road trip? The only problem is that they don\u2019t have a family.\\u003c\/p\\u003e\\n\\u003cp\\u003eAleksandr decides Macaulay Culkin would be the perfect fit to complete their family-friendly day out. As the meerkats peer out of the RV to find road-trip ready Macaulay eagerly waiting their arrival, unfortunately, our favourite child star has aged a little more than Aleksandr expected\u2026\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe meerkats are seen taking a less than impressed Macaulay to the fairground. Their adventure comes full circle with roller coasters, a bouncy castle, Ferris wheels, and the parent-like dab of a hanky when Macaulay enjoys an ice cream.\\u003c\/p\\u003e\",\"blockId\":\"ZcAPTN\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZcAPTN\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTMRTFAMILYSTILL0100001600x900%22,%22caption%22:%22%22,%22id%22:11148,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11148%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTMRTFAMILYSTILL0100001600x900.jpg%22%7D\",\"blockId\":\"uev4u\",\"blockUniqueClass\":\"lazyblock-image-full-width-uev4u\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eThe family fun culminates in a trip to the cinema to watch Finding Dory as Aleksandr puts his 2 for 1 Meerkat Movies cinema ticket to good use.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"blockId\":\"ZQ0HGl\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZQ0HGl\"} \/-->","post_title":"Family Road Trip","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-road-trip","to_ping":"","pinged":"","post_modified":"2020-08-24 14:55:05","post_modified_gmt":"2020-08-24 13:55:05","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11144","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11156,"post_author":"3","post_date":"2016-12-22 17:40:17","post_date_gmt":"2016-12-22 17:40:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"196708357\",\"blockId\":\"ZfRXz8\",\"blockUniqueClass\":\"lazyblock-video-ZfRXz8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eTwo years later, thanks to comparethemarket.com, VCCP and VCCPme, Oleg made a dream return.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eLiterally.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eHe had a magical dream in which he re-enacted a scene from Disney\u2019s Frozen, dressed as Olaf the Snowman. His new best friend Ayana was dressed as Princess Elsa and of course, Oleg-as-Olaf and Ayana-as-Elsa were available as Christmassy cuddly toys to comparethemarket.com customers.\\u003c\/div\\u003e\",\"quote\":\"When Baby Oleg was left behind in Africa, Britain\u2019s heart was broken.\",\"blockId\":\"Z1WdbtN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1WdbtN\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Oleg%20as%20Olaf%20Box%20Front%20Angle%20Right%22,%22caption%22:%22%22,%22id%22:11160,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11160%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-Box-Front-Angle-Right.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Ayana%20as%20Elsa%20Box%20Front%20Angle%20Left%22,%22caption%22:%22%22,%22id%22:11158,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11158%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Ayana-as-Elsa-Box-Front-Angle-Left.jpg%22%7D%7D%5D\",\"blockId\":\"16c5E3\",\"blockUniqueClass\":\"lazyblock-two-column-images-16c5E3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eAnd the campaign, comparethemarket.com\u2019s most customer-focused to date, worked like a dream.\\u003c\/h4\\u003e\",\"blockId\":\"Z1Rgs7C\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Rgs7C\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Oleg%20as%20Olaf%20and%20Ayana%20as%20Elsa%20on%20white%22,%22caption%22:%22%22,%22id%22:11157,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11157%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Oleg-as-Olaf-and-Ayana-as-Elsa-on-white.jpg%22%7D\",\"blockId\":\"Z2sT3jf\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2sT3jf\"} \/-->","post_title":"Oleg's Magical Dream","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"olegs-magical-dream","to_ping":"","pinged":"","post_modified":"2020-08-24 14:50:20","post_modified_gmt":"2020-08-24 13:50:20","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11156","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}