{"id":11088,"date":"2017-09-08T16:12:00","date_gmt":"2017-09-08T15:12:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11088"},"modified":"2020-08-25T20:08:23","modified_gmt":"2020-08-25T19:08:23","slug":"oops","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/oops","title":{"rendered":"Oops"},"content":{"rendered":"<div class=\"lazyblock-video-Z2srfYp wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/282344851?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zi6oDW wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>In 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.<\/div>\n<div>\u00a0<\/div>\n<div>They needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.<\/div>\n<div>\u00a0<\/div>\n<div>So instead, we took a moment that telecoms companies had traditionally run away from &#8211; that moment of breaking your phone screen &#8211; and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.<\/div>\n<div>\u00a0<\/div>\n<div>This fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1sEnM0 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z1pSc92 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-4aQJN wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2_280817_Shoreditch.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2_280817_Shoreditch.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>VCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>The word &#8216;Oops&#8217; was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.<\/div>\n<div>\u00a0<\/div>\n<div>This was an incredibly flexible concept, able to translate across multiple media formats. The idea lent itself brilliantly to media, allowing for distinctive but also really playful and creative placements of the concept to bring the idea to life.\u00a0<\/div>\n<p><br \/>It resulted in a truly integrated campaign running across print, TV, OOH, VOD, snapchat and retail.\u00a0<\/p>\n<div>And the end result certainly delivered, with customers jumping up to three tariff bands to take up the free screen replacements, increasing the value of customers as well as O2\u2019s market share of new iPhone customers.\u00a0<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZY5qtJ wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/284191028?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285077869?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      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<iframe data-src=\"https:\/\/player.vimeo.com\/video\/285078455?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-4-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-4-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          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h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-10cJU9 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u2019s a great piece of work, it brings a product proposition to life in a way that is quite difficult to do, but does it so simply and so quickly, you get the idea in a split second. \n        <cite>Rian Shah, Managing Director, UK Hub, Zenith<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11088","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108","10114"],"client_id":"10387","hero_video":"284190535","hero_image":{"ID":11091,"id":11091,"title":"lead-image","filename":"lead-image.jpg","filesize":304671,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/oops\/attachment\/lead-image","alt":"","author":"3","description":"","caption":"","name":"lead-image","status":"inherit","uploaded_to":11088,"date":"2020-08-14 15:14:08","modified":"2020-08-14 15:14:08","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1152x1080.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-768x1080.jpg","Tall-width":307,"Tall-height":432,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/lead-image-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Oops","meta-description":"O2 know how much you love your phone. And know accidents happen. People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11103,"post_author":"3","post_date":"2018-05-21 16:23:40","post_date_gmt":"2018-05-21 15:23:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"271046813\",\"blockId\":\"KzXRy\",\"blockUniqueClass\":\"lazyblock-video-KzXRy\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003ecomparethemarket.com has unveiled its latest advertisement for Meerkat Movies, which captures the magic and surprise of the silver screen.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"DvKXK\",\"blockUniqueClass\":\"lazyblock-text-full-width-DvKXK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM_Hooray_60sec_110518_015%20copy%22,%22caption%22:%22%22,%22id%22:11109,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11109%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM_Hooray_60sec_110518_015-copy.jpg%22%7D\",\"text\":\"\\u003cp\\u003ePacked with over a dozen iconic film references, the ad reimagines Barbara Streisand\u2019s \u2018Rain On My Parade,\u2019 sung by Aleksandr, to bring to life the variety of films that can be seen with a year\u2019s membership of Meerkat Movies.\\u003c\/p\\u003e\\n\\u003cp\\u003eIt was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt\u2019s uniform from Fury and Cate Blanchett\u2019s dress from Elizabeth. For the first time\u00a0comparethemarket.com\u00a0used a 60-second radio ad to launch the campaign, which was played out on the Global Radio Network.\\u003c\/p\\u003e\\n\\u003cp\\u003eNow in its third year, Meerkat Movies has surpassed three million app downloads, helping twenty million people go to the cinema, and saving the UK \u00a374,200,000 in cinema tickets. This milestone was reached eight months earlier than Orange Wednesdays, proving the popularity of Meerkat Movies.\\u003c\/p\\u003e\",\"blockId\":\"L5116\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-L5116\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Website%22,%22caption%22:%22%22,%22id%22:11108,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/website\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Website.jpg%22%7D%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22282480184%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285840275%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285844098%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20154811%20(1)%22,%22caption%22:%22%22,%22id%22:11121,%22link%22:%22https:\/\/www.vccp.com\/work\/ctm\/a-year-of-meerkat-movies\/attachment\/screen-shot-20180820-at-154811-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-20180820-at-154811-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1IYmOt\",\"blockUniqueClass\":\"lazyblock-carousel-1IYmOt\"} \/-->","post_title":"A Year of Meerkat Movies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-year-of-meerkat-movies","to_ping":"","pinged":"","post_modified":"2020-08-24 13:45:24","post_modified_gmt":"2020-08-24 12:45:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11103","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11147,"post_author":"11","post_date":"2018-05-04 17:17:48","post_date_gmt":"2018-05-04 16:17:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCreative Circle is the oldest advertising awards body in the UK and attracts all the best work from across the industry. There were more entries this year than ever before, with judges being told only to award work that \\u201cgave them a pang of jealousy\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIt\\u2019s a huge honour to win so many awards, and a big congratulations should be extended to all the teams involved.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003eGOLD\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eO2 Oops, best integrated campaign\\u003cbr \\\/\\u003eJack and Joe, most promising male creative newcomers\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSILVER\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eCadbury, best cinema\\u003cbr \\\/\\u003eCadbury, best TV 60 secs and over\\u003cbr \\\/\\u003eCadbury, best use of ambient\\\/guerilla\\u003cbr \\\/\\u003eMacmillan, best charity\\\/public service film\\u003cbr \\\/\\u003eO2 Oops, best TV 60 secs and over\\u003cbr \\\/\\u003eO2 Oops, best special build\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBRONZE\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eTFL, best art direction\\u003cbr \\\/\\u003eCanon, best TV 60 secs and over\\u003cbr \\\/\\u003eCanon, best direction\\u003c\\\/p\\u003e\",\"quote\":\"VCCP won an incredible 11 awards at the Creative Circle Awards last night.\",\"blockId\":\"1gohyf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gohyf\"} \/-->","post_title":"VCCP wins big at Creative Circle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creative-circle","to_ping":"","pinged":"","post_modified":"2020-08-24 15:39:19","post_modified_gmt":"2020-08-24 14:39:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11147","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11268,"post_author":"3","post_date":"2018-10-01 14:24:12","post_date_gmt":"2018-10-01 13:24:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321936245\",\"blockId\":\"pB9RD\",\"blockUniqueClass\":\"lazyblock-video-pB9RD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have created easyJet\u2019s new groundbreaking app feature: Look\\u0026amp;Book. The tool merges the digital and real world, capturing the spontaneity of easyJet\u2019s customers through an instantaneous image booking system. The product innovation is part of easyJet\u2019s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Re-engineering the booking experience for an Instagram generation.\",\"blockId\":\"Z18Rwl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18Rwl0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Morocco%20Plain%20(1)%22,%22caption%22:%22%22,%22id%22:11276,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/look-book\/attachment\/lookbook-a-flight-using-just-a-photo-morocco-plain-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/LookBook-A-Flight-Using-Just-A-Photo-Morocco-Plain-1.jpg%22%7D\",\"blockId\":\"1LVF3n\",\"blockUniqueClass\":\"lazyblock-image-full-width-1LVF3n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eFrom daydreaming over the latest photo on your Instagram feed, to soaring through the European skies - travelling has just been made even easier.\\u003c\/h4\\u003e\",\"blockId\":\"Z1AVqP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AVqP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPerhaps%20you%E2%80%99ve%20just%20spotted%20an%20incredible%20lake%20on%20Instagram%20that%20you%20wish%20you%20could%20visit.%20Simply%20take%20a%20screenshot%20on%20your%20phone%20and%20upload%20it%20to%20the%20easyJet%20app.%20Look\\u0026amp;Book%20then%20uses%20advanced%20image%20recognition%20technology%20to%20identify%20the%20location%20and%20leverages%20Microsoft%20Azure%20APIs%20to%20match%20the%20photo%20to%20the%20easyJet%20destination.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EeasyJet%E2%80%99s%20new%20feature%20not%20only%20recognises%20the%20destination,%20but%20finds%20the%20nearest%20airport%20and%20pre-populates%20the%20booking%20form%20with%20those%20details.%20So,%20whether%20it%E2%80%99s%20a%20well-deserved%20weekend%20getaway%20or%20a%20perfect%20beach%20holiday,%20customers%20can%20get%20ready%20to%20tap,%20book%20and%20go%20using%20just%20a%20photo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z2helB5\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2helB5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Austria%20Plain%22,%22caption%22:%22%22,%22id%22:11270,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11270%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Austria-Plain.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Switzerland%20Logo%22,%22caption%22:%22%22,%22id%22:11269,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11269%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Switzerland-Logo.jpg%22%7D%7D%5D\",\"blockId\":\"Z1FkBvF\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1FkBvF\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This gets 10 out of 10 for \\u0022why didn\u2019t I think of that\\u0022-ability. 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