{"id":11080,"date":"2014-08-27T16:04:00","date_gmt":"2014-08-27T15:04:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11080"},"modified":"2021-08-02T16:54:10","modified_gmt":"2021-08-02T15:54:10","slug":"ice-bar","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/coors-light\/ice-bar","title":{"rendered":"Ice Bar"},"content":{"rendered":"<div class=\"lazyblock-video-218CE6 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/104508449?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-ZNLnlN wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>Coors Light has launched an exciting new integrated campaign featuring brand ambassador, Jean Claude Van Damme.<br \/><br \/>The all new \u2018Ice Bar\u2019 campaign is the latest chapter in JCVD\u2019s on-going quest to get as close as possible to the ice-cold refreshment of a Coors Light. This time he\u2019s gone one step further \u2013 he\u2019s built his very own ice bar high in the Rocky Mountains.<br \/><br \/>The new TV ad opens with pounding 80s music, whereby the audience is treated to an epic action movie-style montage of clips of JCVD as he goes about building his ice bar in the Rocky Mountains. With his bare hands and feet we see him at work, going back to his roots, pulling an ice sledge up the mountain face with just his mullet and karate-chopping solid blocks of ice.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <p>He furiously chips away at a block of ice to reveal a jukebox, and kick-carves a bison head. We even see him laying out the finishing touches \u2013 an ice plant here, a fur rug there \u2013 before he steps back and admires his handy work: the finished bar.<br \/><br \/>The \u2018Ice Bar\u2019 campaign kicked off with a full 60-second spot seeded on social media, and was followed by TV and cinema activity. An epic experiential campaign with actual ice bars being built in London (7 nights, Dec 2014) and Manchester (7 nights, March 2015) hosting intimate gigs with Brit-award winning London band, Rudimental and guest DJ\u2019s really brings the ad to life with the key 18-34 year old audience.<br \/><br \/>The campaign culminates with a once-in-a-lifetime opportunity for a lucky few consumers and their friends to have a unique \u2018closer-to-cold\u2019 experience at the Coors Light ice bar in Austria.<\/p>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1LTFTi wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/iceBarMockUp-1600x900-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/iceBarMockUp-1600x900-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150401at212404.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20150401at212404.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v10496-copy-1600x900-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v10496-copy-1600x900-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11080","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10111","10108","10109"],"client_id":"10399","hero_video":"","hero_image":{"ID":11086,"id":11086,"title":"140813-ice-bar-v11362-copy-1600x900","filename":"140813-ice-bar-v11362-copy-1600x900-1.jpg","filesize":135035,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/coors-light\/ice-bar\/attachment\/140813-ice-bar-v11362-copy-1600x900","alt":"","author":"11","description":"","caption":"","name":"140813-ice-bar-v11362-copy-1600x900","status":"inherit","uploaded_to":11080,"date":"2020-08-14 15:06:59","modified":"2020-08-14 15:06:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/140813-ice-bar-v11362-copy-1600x900-1.jpg","relateditems":[{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. The idea lent itself brilliantly to media, allowing for distinctive but also really playful and creative placements of the concept to bring the idea to life.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eIt resulted in a truly integrated campaign running across print, TV, OOH, VOD, snapchat and retail.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eAnd the end result certainly delivered, with customers jumping up to three tariff bands to take up the free screen replacements, increasing the value of customers as well as O2\u2019s market share of new iPhone customers.\u00a0\\u003c\/div\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2_280817_Shoreditch%22,%22caption%22:%22%22,%22id%22:11092,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11092%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/O2_280817_Shoreditch.jpg%22%7D\",\"blockId\":\"4aQJN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-4aQJN\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22284191028%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22285077869%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%223-Metro-Cover-Wrap%22,%22caption%22:%22%22,%22id%22:11094,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11094%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/3-Metro-Cover-Wrap.jpg%22%7D%7D,%7B%22video-id%22:%22285078455%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22unnamed-4-1%22,%22caption%22:%22%22,%22id%22:11095,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11095%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/unnamed-4-1.jpg%22%7D%7D,%7B%22video-id%22:%22285078621%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%224-Digital-6-Sheet%22,%22caption%22:%22%22,%22id%22:11096,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11096%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/4-Digital-6-Sheet.jpg%22%7D%7D,%7B%22video-id%22:%22285078683%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZY5qtJ\",\"blockUniqueClass\":\"lazyblock-carousel-ZY5qtJ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s a great piece of work, it brings a product proposition to life in a way that is quite difficult to do, but does it so simply and so quickly, you get the idea in a split second.\",\"quotee\":\"Rian Shah, Managing Director, UK Hub, Zenith\",\"blockId\":\"10cJU9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-10cJU9\"} \/-->","post_title":"Oops","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oops","to_ping":"","pinged":"","post_modified":"2020-08-25 20:08:23","post_modified_gmt":"2020-08-25 19:08:23","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11088","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11322,"post_author":"1","post_date":"2018-02-01 15:59:27","post_date_gmt":"2018-02-01 15:59:27","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282832154\",\"blockId\":\"Z1q2aIU\",\"blockUniqueClass\":\"lazyblock-video-Z1q2aIU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn order to raise awareness of MORE TH\\u0026gt;N SM\\u0026gt;RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM\\u0026gt;RT WHEELS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!\\u003c\/p\\u003e\\n\\u003cp\\u003eDon\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/\\u003c\/p\\u003e\",\"quote\":\"The game was started 24,000 times with a 55% completion rate and 3.3k competition entries.\",\"blockId\":\"Z23Vutc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23Vutc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22moreThan_game_mockup%22,%22caption%22:%22%22,%22id%22:11328,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11328%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/moreThan_game_mockup.jpg%22%7D\",\"blockId\":\"Z28wupV\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z28wupV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eSo why is safety at the heart of the fun?\u00a0\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"W9Nwo\",\"blockUniqueClass\":\"lazyblock-text-full-width-W9Nwo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%22,%22caption%22:%22%22,%22id%22:11333,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg%22%7D\",\"text\":\"\\u003cp\\u003eMORE TH\\u0026gt;N want to engage parents and young drivers to enjoy the benefits of safe driving as, unlike most other insurance policies, SM\\u0026gt;RT WHEELS rewards good driving behaviour through cash back incentives. Our insights found that young people often borrow their parent\u2019s cars and this can incur both high insurance costs, as well as worries about their safety when they first get on the road alone. MORE TH\\u0026gt;N want to address both these issues in one by encouraging parents to get the SM\\u0026gt;RT WHEELS black box in their car, which helps young drivers stay safe and save.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was promoted through short video animations that ran across various social channels and it was well worth the practice as those who scored over 1,000 were in with the chance of winning a \u00a31,000 cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results? The game was started 24,000 times with a 55% completion rate and received 3.3k competition entries. MORE TH\\u0026gt;N\u2019s social channels drove the most highly engaged traffic with users spending an average of almost four minutes when playing the game.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZiiGUs\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZiiGUs\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285515444%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-1%22,%22caption%22:%22%22,%22id%22:11326,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11326%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-7%22,%22caption%22:%22%22,%22id%22:11325,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11325%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%20(2)%22,%22caption%22:%22%22,%22id%22:11332,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1myVFl\",\"blockUniqueClass\":\"lazyblock-carousel-1myVFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It looks like slow and steady really does win the race.\",\"blockId\":\"Z2e9rm0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2e9rm0\"} \/-->","post_title":"Sm&gt;rt Wheels Game","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smrt-wheels-game","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:45","post_modified_gmt":"2021-08-02 15:53:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11322","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}