{"id":11073,"date":"2017-11-17T15:53:00","date_gmt":"2017-11-17T15:53:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11073"},"modified":"2020-08-24T14:23:03","modified_gmt":"2020-08-24T13:23:03","slug":"cobra-embarks-on-worldwide-foodie-road-trip","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cobra\/cobra-embarks-on-worldwide-foodie-road-trip","title":{"rendered":"Cobra Embarks on Worldwide Foodie Road Trip"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1toYcH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>\u00a0As part of their \u2018Brewed Smooth for All Food\u2019 campaign, Cobra has decided to set off on a worldwide road trip to demonstrate that their beer is the perfect partner for all food.\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-1UMEyV wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-2.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-2.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Celebrated in a new advertising campaign launching on 10th November in Cinema &amp; online, the Cobra Food Truck will travel the world to visit a diverse range of restaurants and meet world-renowned chefs who will feature in the new ads.<\/p>\n<p>During the first leg, which has just taken place in New York, the adverts show Cobra teaming up with British model Jack Guinness and native New York chef Camille Becerra. The duo travel the city, famed for its diverse street food and restaurant scene and try out first-hand how well Cobra\u2019s smooth &amp; complex recipe goes with a wide array of food.<\/p>\n<p>Camille, Head Chef of the famous De Maria, takes Jack on a tour of some of her favourite eating spots in the city, including fish tacos at La Esquina, loaded burritos overlooking the Brooklyn Bridge, chicken wings with a Cobra marinade on a rooftop overlooking the New York skyline, and a fresh vegetable feast at Brooklyn Farms.<\/p>\n<p>The advertising campaign will run in cinemas nationwide, as well as digital and social platforms this year. Then extend on to Video on Demand and Outdoor Advertising Billboards as well through 2018, as the gastronomic journey around the city continues.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11073","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107"],"client_id":"10356","hero_video":"","hero_image":{"ID":11076,"id":11076,"title":"Cobra - Foodie Roadtrip 3","filename":"Cobra-Foodie-Roadtrip-3.jpg","filesize":172117,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cobra\/cobra-embarks-on-worldwide-foodie-road-trip\/attachment\/cobra-foodie-roadtrip-3","alt":"","author":"11","description":"","caption":"","name":"cobra-foodie-roadtrip-3","status":"inherit","uploaded_to":11073,"date":"2020-08-14 14:55:56","modified":"2020-08-14 14:55:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-3.jpg","relateditems":[{"relateditem":{"ID":11103,"post_author":"3","post_date":"2018-05-21 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We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. 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Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. 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We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10744,"post_author":"1","post_date":"2018-08-03 10:59:00","post_date_gmt":"2018-08-03 09:59:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"283003061\",\"blockId\":\"ZLKX80\",\"blockUniqueClass\":\"lazyblock-video-ZLKX80\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eFor the first time ever, Cadbury is opening its doors and inviting the nation to \u2018go madbury for Cadbury\u2019.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1nqt44\",\"blockUniqueClass\":\"lazyblock-text-full-width-1nqt44\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eFrom today chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and family favourites such as Caramel, Fruit \\u0026amp; Nut and Whole Nut.\\u003c\/p\\u003e\\n\\u003cp\\u003eCadbury fans are being invited to enter their dream bar at cadburyinventor.com where they can pick from a huge range of tasty ingredients which will be added to delicious Cadbury Dairy Milk. From melt in the mouth caramel, gooey brownie, crazy popping candy, spicy chilli, tangy orange, fiery mustard, crunchy cashews, there\u2019s over a whopping 90,000 different available combinations to choose from. Once the ingredients are chosen (up to three), entrants will name their bar and explain a bit about what inspired their creation before hitting send on their entry.\\u003c\/p\\u003e\",\"quote\":\"At Cadbury we\u2019ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products.\",\"blockId\":\"1AyIUp\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1AyIUp\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Ca056Madbury20180702OPT1agradeREP00090597300dpi2%22,%22caption%22:%22%22,%22id%22:10745,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10745%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Ca056Madbury20180702OPT1agradeREP00090597300dpi2.jpg%22%7D\",\"blockId\":\"UjXCc\",\"blockUniqueClass\":\"lazyblock-image-full-width-UjXCc\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285309735%22%7D,%7B%22video-id%22:%22285310360%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22285310470%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285310572%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"QziiS\",\"blockUniqueClass\":\"lazyblock-carousel-QziiS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is the first time ever we\u2019ve opened the doors to our fans to help us create the next bar and we can\u2019t wait to see how creative they get. 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