{"id":11067,"date":"2017-03-13T15:46:10","date_gmt":"2017-03-13T15:46:10","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11067"},"modified":"2020-08-24T14:46:50","modified_gmt":"2020-08-24T13:46:50","slug":"your-place-in-history-guaranteed","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/club-wembley\/your-place-in-history-guaranteed","title":{"rendered":"Your Place in History Guaranteed"},"content":{"rendered":"<div class=\"lazyblock-video-Z1E99sG wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/210949201?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-297PST wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>In 2016, VCCP were challenged with the task of rebranding the membership and hospitality product for one of the world\u2019s most iconic venues \u2013 Club Wembley.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-jVVaF wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Southview-Spread-visual.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Southview-Spread-visual.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>The VCCP team led the rebrand with a new positioning for Club Wembley that encourages the notion that life\u2019s rich experiences lie in the moment \u2013 being able to tell a story that no one else can.\u00a0 We have helped ensure that as a member your place in history is guaranteed and you can say with pride, \u2013\u2018I was there\u2019.<\/p>\n<p>Building on the recent rebrand, redesign and\u00a0<a href=\"https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/the-fa-website\">relaunch of www.thefa.com<\/a>, the VCCP digital team worked with Club Wembley to revamp the website user experience and helped to create and promote the new range of membership tiers offered. We scoped, workshopped, wire-framed, and designed a distinctive and exciting new experience that was built on the new platform foundations created as part of\u00a0<a href=\"https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\">www.thefa.com redesign<\/a>. The all-new experience focuses on the acquisition of new members to the Club Wembley family.<\/p>\n<p>From the\u00a0<a href=\"https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/the-fa-website\">website redesign<\/a>\u00a0to customer comms, press, digital, social and paid search \u2013 we delivered a fully integrated suite of solutions to reinvent Club Wembley\u2019s brand identity and drive membership acquisitions.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11067","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655","10111"],"client_id":"10385","hero_video":"","hero_image":{"ID":11071,"id":11071,"title":"CW-SouthView-Link-A-v1-copy","filename":"CW-SouthView-Link-A-v1-copy.jpg","filesize":66148,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/club-wembley\/your-place-in-history-guaranteed\/attachment\/cw-southview-link-a-v1-copy","alt":"","author":"11","description":"","caption":"","name":"cw-southview-link-a-v1-copy","status":"inherit","uploaded_to":11067,"date":"2020-08-14 14:49:14","modified":"2020-08-14 14:49:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CW-SouthView-Link-A-v1-copy-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Club Wembley - 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that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. 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