{"id":11055,"date":"2019-04-12T15:52:00","date_gmt":"2019-04-12T14:52:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11055"},"modified":"2021-03-09T12:18:41","modified_gmt":"2021-03-09T12:18:41","slug":"o2-parents-vs-kids","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-parents-vs-kids","title":{"rendered":"O2 &#8211; Parents vs Kids"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1o8EKM wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Introducing Parents vs Kids &#8211; the latest manifestation of an innovative partnership between O2 and NSPCC in supporting families and helping keeping kids safe online.<\/h2>\n    \n    <p>This is a voice powered interactive game show experience on Amazon Alexa &#8211; Typically used with the Amazon Echo devices as a Home Assistant, but now this conversational interface became our content hub, and quiz master.<\/p>\n<p>This latest intriguing piece of mass market affordable tech for the home typically sits within family environment like the living room &#8211; the perfect scenario to help us more naturally pit parents and children against each other in a quiz.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2lj5xG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          1 in 4 children under the age of 13 receive inappropriate messages online.                   <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Research commissioned by O2 &amp; NSPCC revealed there is a generational gap between parents and kids when it comes to internet use and safety. Not ideal when the dangers children face online have never been greater.<\/p>\n<p>Parents are struggling to deal with this new world of technology. Most parents are comfortable managing visible risks, like screen time. However, only 50% are talking to their children about what they are doing on their devices.<\/p>\n<p>How could we help facilitate those conversations? And communicate the issues of online safety to both parents and their children?<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-1sW1zC wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>We built \u2018Parents vs Kids\u2019, a voice-activated, multi-modal interactive quiz on Alexa enabled devices to see who really knows more about the online world\u2026the parents or the kids.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-y3LAb wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PvK_FullWidth_ALL_1920x1080.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-22t80V wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Alexa, play Parents versus Kids \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"243\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-1024x243.png\" alt=\"Parents vs kids score bar\" class=\"wp-image-12372\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-1024x243.png 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-300x71.png 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-768x182.png 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow-1536x364.png 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/PvK_FullWidth_bar-narrow.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"lazyblock-image-full-width-ZOrAAI wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PvK_FullWidth_Devices_1920x1080.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1yKcLT wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PvK_Carousel.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PvK_Carousel.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/431727687?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1U0VSV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_spot.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_spot.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p class=\"p1\"><strong>By dressing up serious points about online behaviour in a fun and accessible way we\u2019d managed to speak to many more people than a straight-talking campaign might have managed.<br \/><\/strong><\/p>\n<p class=\"p1\">We invited a few famous faces along, to help add their voice\u00a0to the game. Richard Osman and Lauren Layfield, both joined Alexa as the hosts and team leaders for the game.<\/p>\n<p class=\"p1\">Then had Ginger Spice and her daughter, Bluebell,\u00a0play the game to help promote it via social and online.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-vDt1p wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>But, even more importantly, with families on average spending 7 minutes 45 seconds engaging with out quiz, and by setting parents and kids against one another, we got them together, to have fun and learn a bit more about online safety.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-MOyVr wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/431727798?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZDFmRf wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>To help reach even more people without an Amazon Alexa enabled device we made a 2 player visual version of the quiz too that lived on\u00a0<a href=\"http:\/\/o2.co.uk\/\"><span class=\"s1\">O2.co.uk<\/span><\/a>.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>And to help spread awareness we created an online hub, with a live totalizer that kept score on who was winning &#8211; the parents or the Kids. also keeping tabs on what questions they were more likely to get right or wrong.\u00a0 \u00a0 \u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Z1ALyrk wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_logos-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Parents_vs_kids_logos-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <h3>Statistics &amp; success<\/h3>\n<p>1 million+ questions asked<br \/>Generated 2 million+ online safety conversations between parents and kids &#8211; smashing targets 8 fold!<br \/>10 million+ parents reached through online campaign<br \/>48 million+ people reached through PR<br \/>450+ radio stations covered the story<\/p>\n<p>2019 Webby Winner in Apps, Mobile, and Voice: Education &amp; Reference.<\/p>\n<p>Bronze &amp; Peoples Choice Lovie Awards<\/p>\n<p>Shortlisted for The Global Good Awards, Better Society Awards, Marketing Society Awards, Corporate Engagement Awards<br \/>Hit record levels of O2 NSPCC partnership Awareness (34%) after the phase 1 (Alexa Launch), only to be beaten (40%) after the launch of phase 2 (online game launch)<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1a1hps wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/385039311?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  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