{"id":11053,"date":"2017-01-11T15:31:24","date_gmt":"2017-01-11T15:31:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11053"},"modified":"2021-08-02T15:32:36","modified_gmt":"2021-08-02T14:32:36","slug":"winter","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/winter","title":{"rendered":"Winter"},"content":{"rendered":"<div class=\"lazyblock-video-rDN3v wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/240800339?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-1qki5z wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>The new year is just around the corner. There\u2019ll be moments you\u2019ve planned, and moments you\u2019ll experience out of the blue. The anticipation of what\u2019s to come is incredibly exciting. It\u2019s a whole new year to fill, so give the gift of a story this winter.<\/p>\n<p>In order to prepare you for all these wonderful new experiences, we see the launch of our latest campaign for Canon \u2018Winter\u2019. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation. From a driveway basketball about to land in the hoop, or a snowball in motion to a baby tasting lemon for the first time.<\/p>\n<p>This is a fully integrated campaign across print, online content, digital, social, PR, CRM and in-store\/retail. The creative will run across EMEA and is a welcome contrast to the Christmas noise, encouraging you to look beyond the holidays and at what might happen in 2018.<\/p>\n<p>Next year is coming. Be ready.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11053","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111"],"client_id":"10209","hero_video":"287114658","hero_image":{"ID":11057,"id":11057,"title":"Lemon","filename":"Lemon.jpg","filesize":591803,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/winter\/attachment\/lemon","alt":"","author":"11","description":"","caption":"","name":"lemon","status":"inherit","uploaded_to":11053,"date":"2020-08-14 14:40:13","modified":"2020-08-14 14:40:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Canon - Winter","meta-description":"The new year is just around the corner. There\u2019ll be moments you\u2019ve planned, and moments you\u2019ll experience out of the blue. The anticipation of what\u2019s to come is incredibly exciting. It\u2019s a whole new year to fill, so give the gift of a story this winter.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/01\/Lemon.jpg","relateditems":[{"relateditem":{"ID":11073,"post_author":"3","post_date":"2017-11-17 15:53:00","post_date_gmt":"2017-11-17 15:53:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003e\u00a0As part of their \u2018Brewed Smooth for All Food\u2019 campaign, Cobra has decided to set off on a worldwide road trip to demonstrate that their beer is the perfect partner for all food.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1toYcH\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1toYcH\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Cobra%20-%20Foodie%20Roadtrip%20-%202%22,%22caption%22:%22%22,%22id%22:11075,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11075%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cobra-Foodie-Roadtrip-2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eCelebrated in a new advertising campaign launching on 10th November in Cinema \\u0026amp; online, the Cobra Food Truck will travel the world to visit a diverse range of restaurants and meet world-renowned chefs who will feature in the new ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eDuring the first leg, which has just taken place in New York, the adverts show Cobra teaming up with British model Jack Guinness and native New York chef Camille Becerra. The duo travel the city, famed for its diverse street food and restaurant scene and try out first-hand how well Cobra\u2019s smooth \\u0026amp; complex recipe goes with a wide array of food.\\u003c\/p\\u003e\\n\\u003cp\\u003eCamille, Head Chef of the famous De Maria, takes Jack on a tour of some of her favourite eating spots in the city, including fish tacos at La Esquina, loaded burritos overlooking the Brooklyn Bridge, chicken wings with a Cobra marinade on a rooftop overlooking the New York skyline, and a fresh vegetable feast at Brooklyn Farms.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe advertising campaign will run in cinemas nationwide, as well as digital and social platforms this year. Then extend on to Video on Demand and Outdoor Advertising Billboards as well through 2018, as the gastronomic journey around the city continues.\\u003c\/p\\u003e\",\"blockId\":\"1UMEyV\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1UMEyV\"} \/-->","post_title":"Cobra Embarks on Worldwide Foodie Road Trip","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cobra-embarks-on-worldwide-foodie-road-trip","to_ping":"","pinged":"","post_modified":"2020-08-24 14:23:03","post_modified_gmt":"2020-08-24 13:23:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11073","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10770,"post_author":"3","post_date":"2018-04-17 12:17:00","post_date_gmt":"2018-04-17 11:17:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"267378884\",\"blockId\":\"1qvBd\",\"blockUniqueClass\":\"lazyblock-video-1qvBd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eTriumph, one of the world\u2019s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFor over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes. Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store. #TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe new campaign is a bold statement of empowerment, of strength, reflected through a series of \u2018real life\u2019 moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Piggyback-Film-Still-RGB-003%22,%22caption%22:%22%22,%22id%22:10771,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10771%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Piggyback-Film-Still-RGB-003.jpg%22%7D\",\"blockId\":\"1fi2jR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1fi2jR\"} \/-->","post_title":"Together we Triumph","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"together-we-triumph","to_ping":"","pinged":"","post_modified":"2020-08-24 13:47:48","post_modified_gmt":"2020-08-24 12:47:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10770","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}